County profile · West Virginia
Berkeley County, WV market data
How Berkeley County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 139,522
- +13.7% since 2020
- Households
- 51,021
- Median household income
- $80,815
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $266,300
- Jobs located here
- 38,190
- Highest market score
- 92
- Gas stations, #13 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Berkeley County by name and distance, and the households and spending within reach. Or open the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Berkeley County has an estimated 139,522 people and 51,021 households. Population estimates show Berkeley County grew 13.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Berkeley County is $80,815, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
Relative to the U.S., household spending in Berkeley County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Of the business types scored in Berkeley County, gas stations (92), insurance agencies (92) and veterinarians (89) have the highest Groundwork market scores. For gas stations, that ranks #13 of 2,358 scored counties.
Berkeley County is part of the Hagerstown-Martinsburg metro area. Against the U.S., map listings per household run highest for convenience stores (23% above the U.S. rate) and lowest for gyms (74% below the U.S. rate).
All 56 business types in Berkeley County
Highest Groundwork market score first. Each score compares Berkeley County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 92 | #13 of 2,358 | 34 | 6.7 | $4.7M | 199 | 33 |
| Insurance agencies | 92 | #32 of 2,272 | 41 | 8.0 | $3.4M | 268 | 30 |
| Veterinarians | 89 | #15 of 1,485 | 10 | 2.0 | $4.6M | 171 | 10 |
| Coffee shops and cafes | 89 | #25 of 2,063 | 27 | 5.3 | $7.3M | 196 | 13 |
| Clothing and shoe stores | 89 | #32 of 2,087 | 31 | 6.1 | $3.1M | 245 | 8 |
| Pet stores | 88 | #12 of 974 | 6 | 1.2 | $7.7M | 171 | Under 3 |
| Clothing, shoes and laundry | 87 | #47 of 2,210 | 41 | 8.0 | $2.4M | 268 | 15 |
| Grocery stores | 87 | #84 of 2,070 | 24 | 4.7 | $13M | 140 | 12 |
| Optometrists and eye care | 86 | #11 of 1,302 | 8 | 1.6 | $7.2M | 230 | 3 |
| House cleaning | 86 | #16 of 847 | 8 | 1.6 | $9.5M | 149 | 18 |
| Pet businesses | 85 | #27 of 2,200 | 41 | 8.0 | $1.1M | 129 | 21 |
| Gyms | 85 | #31 of 1,792 | 10 | 2.0 | $3.8M | 289 | 8 |
| Tire shops | 85 | #45 of 1,530 | 13 | 2.5 | $3.9M | 155 | 3 |
| Electricians | 84 | #27 of 1,160 | 11 | 2.2 | $13.5M | 112 | 14 |
| Chiropractors | 83 | #32 of 1,490 | 12 | 2.4 | $4.8M | 201 | 7 |
| Roofing and gutters | 83 | #32 of 1,177 | 9 | 1.8 | $16.5M | 195 | 8 |
| Lawn, cleaning and pest control | 83 | #38 of 1,771 | 37 | 7.3 | $2.1M | 122 | 49 |
| Collision repair and body shops | 83 | #43 of 1,327 | 11 | 2.2 | $4.6M | 148 | 8 |
| Restaurants and cafes | 83 | #94 of 2,405 | 365 | 71.5 | $538K | 145 | 164 |
| Landscaping and lawn care | 82 | #56 of 1,493 | 25 | 4.9 | $3M | 104 | 31 |
| Property management | 81 | #26 of 910 | 8 | 1.6 | Index only | 176 | 11 |
| Home repair trades | 81 | #41 of 2,057 | 53 | 10.4 | $2.8M | 115 | 56 |
| Bakeries and dessert shops | 81 | #80 of 1,889 | 37 | 7.3 | $5.3M | 128 | 13 |
| Sit-down restaurants | 81 | #111 of 2,405 | 181 | 35.5 | $1.1M | 163 | 76 |
| Grocery and convenience stores | 80 | #185 of 2,402 | 82 | 16.1 | $3.8M | 113 | 26 |
| Car washes and detailing | 79 | #70 of 1,451 | 18 | 3.5 | $2.8M | 111 | 4 |
| Fast food and sandwich shops | 79 | #153 of 2,222 | 55 | 10.8 | $3.6M | 117 | 71 |
| Gyms, studios and classes | 78 | #87 of 2,088 | 33 | 6.5 | $1.1M | 172 | 17 |
| Yoga, Pilates and fitness studios | 77 | #35 of 777 | 6 | 1.2 | $6.3M | 154 | 8 |
| Spas and skin care | 77 | #100 of 1,769 | 31 | 6.1 | $1.5M | 172 | 7 |
| Physical therapy | 74 | #159 of 1,422 | 20 | 3.9 | $2.9M | 120 | 9 |
| Hair salons | 74 | #176 of 2,339 | 71 | 13.9 | $656K | 153 | 24 |
| Pizza | 74 | #205 of 2,090 | 42 | 8.2 | $4.7M | 92 | 71 |
| HVAC and plumbing | 73 | #161 of 1,707 | 33 | 6.5 | $4.5M | 94 | 34 |
| Pet grooming and boarding | 73 | #165 of 1,461 | 18 | 3.5 | $2.6M | 101 | 11 |
| Dentists and orthodontists | 73 | #203 of 1,886 | 34 | 6.7 | $1.7M | 172 | 29 |
| Auto repair and car care | 72 | #322 of 2,401 | 173 | 33.9 | $291K | 108 | 55 |
| Nail salons | 70 | #152 of 1,328 | 21 | 4.1 | $2.2M | 133 | 8 |
| Martial arts and dance studios | 70 | #170 of 1,334 | 17 | 3.3 | $2.2M | 109 | 9 |
| Funeral homes | 69 | #249 of 1,472 | 6 | 1.2 | $1M | 149 | Under 3 |
| Barbershops | 69 | #265 of 1,356 | 20 | 3.9 | $2.3M | 124 | Under 3 |
| Salons, barbers and spas | 68 | #342 of 2,385 | 143 | 28.0 | $326K | 153 | 41 |
| Convenience stores | 68 | #501 of 2,261 | 50 | 9.8 | $6.3M | 79 | 14 |
| Auto repair shops | 66 | #509 of 2,378 | 109 | 21.4 | $462K | 104 | 43 |
| Child care and preschools | 65 | #392 of 1,611 | 20 | 3.9 | $1.2M | 116 | 37 |
| Doctors, dentists and clinics | 63 | #622 of 2,394 | 233 | 45.7 | $247K | 162 | 120 |
| Real estate agents and brokers | 61 | #535 of 2,176 | 122 | 23.9 | Index only | 117 | 29 |
| Primary care and pediatrics | 60 | #517 of 1,656 | 28 | 5.5 | $2.1M | 115 | 69 |
| Real estate | 57 | #741 of 2,229 | 152 | 29.8 | Index only | 119 | 60 |
| Mortgage brokers and lenders | 54 | #359 of 887 | 18 | 3.5 | Index only | 111 | 12 |
| Laundromats | 53 | #340 of 785 | 7 | 1.4 | $13.8M | 110 | 7 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 74 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $12.6M | 92 | 5 |
| Pest control | Not scored | Not scored | 4 | 0.8 | $19M | 186 | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Berkeley County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.3M | $986 | 103 |
| Gasoline and other fuels | $161.3M | $3,162 | 122 |
| Food away from home | $196.2M | $3,845 | 94 |
| Groceries | $312.6M | $6,126 | 97 |
| Personal care products and services | $46.6M | $913 | 91 |
| Child care and other personal services | $23.2M | $454 | 78 |
| Memberships, classes and admissions | $37.6M | $736 | 75 |
| Medical and dental services | $57.6M | $1,128 | 88 |
| Pets | $46.5M | $911 | 100 |
| Clothing, shoes and related services | $96.6M | $1,892 | 92 |
| Vehicle insurance | $137.9M | $2,703 | 138 |
| Home repairs, maintenance and insurance | $148.3M | $2,906 | 96 |
| Lawn care, cleaning and other household services | $76M | $1,490 | 105 |
| Rent and homeowner costs | $781.2M | $15,311 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Berkeley County
- Population, 2025 estimate
- 139,522+13.7% since 2020
- Households
- 51,021
- Median age
- 39.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 321 sq. mi.
- People per square mile
- 403
- Median household income
- $80,815+29.3% vs. 2015–2019, before inflation
- Average household income
- $98,580
- Median home value
- $266,300
- Jobs located here
- 38,190
- Daytime population
- 104,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berkeley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Jefferson County, WV59,260 people
- Morgan County, WV17,426 people
- Hampshire County, WV23,465 people
- Mineral County, WV26,854 people
- Hardy County, WV14,243 people
- Grant County, WV10,983 people
- Preston County, WV34,160 people
- Tucker County, WV6,654 people
Questions
How fast is Berkeley County, WV growing?
Population estimates put Berkeley County at 139,522 people in 2025, up 13.7% since 2020, faster than the U.S. (+3.1%). It has 51,021 households. Median household income rose 29.3% from the 2015–2019 survey, before inflation.
How much do households in Berkeley County, WV spend?
Households in Berkeley County spend about $781.2M a year on rent and homeowner costs, $312.6M on groceries and $196.2M on food away from home. Set against the U.S., households in Berkeley County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
Which business types have the highest market scores in Berkeley County, WV?
The highest Groundwork market scores in Berkeley County are for gas stations (92), insurance agencies (92) and veterinarians (89). Berkeley County ranks #13 of 2,358 scored counties for gas stations.
How does Berkeley County, WV compare with the U.S.?
The median household income in Berkeley County is $80,815 a year, in line with the U.S. median of $80,734. The population rose 13.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $266,300, against $332,700 for the U.S. For its number of households, Berkeley County has the most map listings, relative to the U.S., for convenience stores (23% above the U.S. rate) and the fewest for gyms (74% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Berkeley County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berkeley County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Berkeley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.