Metro area profile · West Virginia
Beckley, WV metro area market data
Population, household spending and competition for 56 business types in the Beckley metro area, each scored against other metro areas.
- Population, 2025
- 109,940
- −4.3% since 2020
- Households
- 44,952
- Median household income
- $52,620
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $129,600
- Jobs located here
- 43,639
- Highest market score
- 60
- Real estate agents and brokers, #81 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Beckley metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 109,940 people live in the Beckley metro area, in 44,952 households. Population estimates show the Beckley metro area declined 4.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Beckley metro area is $52,620 a year, 35% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Beckley metro area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in the Beckley metro area are for real estate agents and brokers (60); lawn care, cleaning and pest control companies (60); and roofing and gutter companies (59). The Beckley metro area ranks #81 of 387 scored metro areas for real estate agents and brokers.
The Beckley metro area takes in 2 counties: Raleigh County and Fayette County. For its number of households, the Beckley metro area has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (72% below the U.S. rate).
All 56 business types in the Beckley metro area
Highest Groundwork market score first. Each score compares the Beckley metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 60 | #81 of 387 | 39 | 8.7 | Index only | 277 | 9 |
| Lawn, cleaning and pest control | 60 | #116 of 387 | 14 | 3.1 | $4M | 237 | 54 |
| Roofing and gutters | 59 | #122 of 381 | 5 | 1.1 | $21.4M | 253 | 4 |
| Landscaping and lawn care | 59 | #138 of 385 | 9 | 2.0 | $6.2M | 212 | 30 |
| Real estate | 58 | #105 of 387 | 54 | 12.0 | Index only | 251 | 39 |
| Home repair trades | 55 | #150 of 387 | 36 | 8.0 | $3M | 122 | 45 |
| HVAC and plumbing | 54 | #162 of 387 | 19 | 4.2 | $5.6M | 118 | 16 |
| Chiropractors | 53 | #167 of 386 | 12 | 2.7 | $3.5M | 147 | 6 |
| Veterinarians | 53 | #168 of 384 | 10 | 2.2 | $3.2M | 119 | 8 |
| Bakeries and dessert shops | 52 | #179 of 387 | 27 | 6.0 | $5.1M | 124 | 10 |
| Spas and skin care | 49 | #193 of 387 | 31 | 6.9 | $1.1M | 123 | 3 |
| Property management | 47 | #211 of 374 | 5 | 1.1 | Index only | 212 | 20 |
| Pet stores | 45 | #226 of 382 | 5 | 1.1 | $6.5M | 143 | Under 3 |
| Clothing, shoes and laundry | 45 | #236 of 387 | 66 | 14.7 | $1.1M | 122 | 31 |
| Insurance agencies | 43 | #227 of 387 | 62 | 13.8 | $1.7M | 131 | 56 |
| Pet businesses | 39 | #284 of 387 | 44 | 9.8 | $734K | 84 | 12 |
| Child care and preschools | 38 | #276 of 387 | 16 | 3.6 | $924K | 92 | 20 |
| Mortgage brokers and lenders | 38 | #279 of 373 | 9 | 2.0 | Index only | 167 | Under 3 |
| Coffee shops and cafes | 37 | #299 of 387 | 39 | 8.7 | $3.6M | 96 | 10 |
| Nail salons | 37 | #324 of 387 | 18 | 4.0 | $1.9M | 111 | 5 |
| Sit-down restaurants | 36 | #298 of 387 | 204 | 45.4 | $679K | 102 | 66 |
| Salons, barbers and spas | 35 | #331 of 387 | 160 | 35.6 | $209K | 98 | 30 |
| Clothing and shoe stores | 33 | #301 of 387 | 55 | 12.2 | $1.3M | 102 | 31 |
| Restaurants and cafes | 32 | #320 of 387 | 411 | 91.4 | $337K | 91 | 159 |
| Hair salons | 32 | #355 of 387 | 81 | 18.0 | $412K | 96 | 19 |
| Gyms, studios and classes | 31 | #350 of 387 | 45 | 10.0 | $510K | 77 | 11 |
| Laundromats | 29 | #304 of 364 | 5 | 1.1 | $14.2M | 113 | Under 3 |
| Pet grooming and boarding | 29 | #339 of 386 | 22 | 4.9 | $1.5M | 58 | 4 |
| Martial arts and dance studios | 29 | #353 of 387 | 15 | 3.3 | $1.5M | 76 | 6 |
| Gyms | 29 | #354 of 387 | 27 | 6.0 | $850K | 65 | 5 |
| Collision repair and body shops | 26 | #336 of 381 | 11 | 2.4 | $3.3M | 106 | 13 |
| Dentists and orthodontists | 26 | #357 of 387 | 44 | 9.8 | $959K | 97 | 37 |
| Auto repair and car care | 24 | #352 of 387 | 163 | 36.3 | $221K | 82 | 61 |
| Electricians | 24 | #361 of 383 | 12 | 2.7 | $8.9M | 74 | 25 |
| Tire shops | 21 | #357 of 386 | 18 | 4.0 | $2M | 80 | 8 |
| Pizza | 20 | #372 of 387 | 52 | 11.6 | $2.7M | 52 | 81 |
| Funeral homes | 19 | #363 of 377 | 22 | 4.9 | $325K | 48 | 11 |
| Grocery and convenience stores | 19 | #365 of 387 | 90 | 20.0 | $2.7M | 79 | 29 |
| Fast food and sandwich shops | 19 | #365 of 387 | 85 | 18.9 | $1.6M | 53 | 81 |
| Auto repair shops | 18 | #372 of 387 | 98 | 21.8 | $367K | 83 | 48 |
| Grocery stores | 18 | #375 of 387 | 30 | 6.7 | $8M | 86 | 18 |
| Convenience stores | 17 | #372 of 387 | 49 | 10.9 | $4.9M | 62 | 11 |
| Physical therapy | 13 | #382 of 386 | 21 | 4.7 | $2M | 84 | 25 |
| Doctors, dentists and clinics | 12 | #383 of 387 | 326 | 72.5 | $129K | 85 | 185 |
| Gas stations | 11 | #383 of 387 | 91 | 20.2 | $1.3M | 55 | 63 |
| Optometrists and eye care | 9 | #382 of 386 | 19 | 4.2 | $2.2M | 71 | 9 |
| Barbershops | 7 | #386 of 387 | 26 | 5.8 | $1.3M | 68 | Under 3 |
| Car washes and detailing | 7 | #387 of 387 | 21 | 4.7 | $1.7M | 68 | Under 3 |
| Primary care and pediatrics | 6 | #385 of 387 | 38 | 8.5 | $1.1M | 62 | 101 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.9 | $10.5M | 43 | 7 |
| Pest control | Not scored | Not scored | 3 | 0.7 | $18.6M | 182 | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $7.7M | 188 | 5 |
| House cleaning | Not scored | Not scored | 2 | 0.4 | $27.9M | Too few | 17 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $71M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Beckley metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $36M | $800 | 84 |
| Gasoline and other fuels | $119.7M | $2,663 | 103 |
| Food away from home | $138.6M | $3,083 | 76 |
| Groceries | $240.7M | $5,356 | 85 |
| Personal care products and services | $33.4M | $743 | 74 |
| Child care and other personal services | $14.8M | $329 | 57 |
| Memberships, classes and admissions | $23M | $511 | 52 |
| Medical and dental services | $42.2M | $939 | 73 |
| Pets | $32.3M | $718 | 79 |
| Clothing, shoes and related services | $71M | $1,579 | 77 |
| Vehicle insurance | $102.3M | $2,276 | 116 |
| Home repairs, maintenance and insurance | $106.8M | $2,376 | 79 |
| Lawn care, cleaning and other household services | $55.8M | $1,241 | 88 |
| Rent and homeowner costs | $588.2M | $13,084 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Beckley metro area
- Population, 2025 estimate
- 109,940−4.3% since 2020
- Households
- 44,952
- Median age
- 43.7
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 1,267 sq. mi.
- People per square mile
- 89
- Median household income
- $52,620+22.9% vs. 2015–2019, before inflation
- Average household income
- $69,721
- Median home value
- $129,600
- Jobs located here
- 43,639
- Daytime population
- 115,613Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beckley metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Beckley metro area 2
- Raleigh County, WV73,195 people
- Fayette County, WV39,519 people
Other markets based in West Virginia 10
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Parkersburg-Vienna, WV metro area88,460 people
- Bluefield, WV-VA area98,187 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Beckley, WV metro area growing?
Population estimates put the Beckley metro area at 109,940 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 44,952 households. Against the 2015–2019 survey, median household income rose 22.9%, before inflation.
How much do households in the Beckley, WV metro area spend?
Households in the Beckley metro area spend about $588.2M a year on rent and homeowner costs, $240.7M on groceries and $138.6M on food away from home. Relative to the U.S., household spending in the Beckley metro area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in the Beckley, WV metro area?
Of the business types scored in the Beckley metro area, real estate agents and brokers (60); lawn care, cleaning and pest control companies (60); and roofing and gutter companies (59) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #81 of 387 scored metro areas.
How does the Beckley, WV metro area compare with the U.S.?
Median household income in the Beckley metro area is $52,620, 35% below the U.S. median of $80,734. The population fell 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $129,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate agents and brokers (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Beckley metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beckley metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Beckley metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.