County profile · West Virginia
Marshall County, WV market data
Population, household spending and competition for 56 business types in Marshall County, each scored against other counties.
- Population, 2025
- 29,159
- −4.4% since 2020
- Households
- 12,487
- Median household income
- $59,169
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $149,800
- Jobs located here
- 10,039
- Highest market score
- 67
- Insurance agencies, #548 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Marshall County by name and distance, and the households and spending within reach. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 29,159 people live in Marshall County, in 12,487 households. Population estimates show Marshall County declined 4.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in Marshall County is $59,169 a year, 27% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Marshall County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Marshall County are for insurance agencies (67), bakeries and dessert shops (59) and real estate agents and brokers (56). Marshall County ranks #548 of 2,272 scored counties for insurance agencies.
Marshall County is part of the Wheeling metro area. For its number of households, Marshall County has the most map listings, relative to the U.S., for pizza places (20% above the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
All 56 business types in Marshall County
Highest Groundwork market score first. Each score compares Marshall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 67 | #548 of 2,272 | 11 | 8.8 | $2.6M | 204 | 4 |
| Bakeries and dessert shops | 59 | #564 of 1,889 | 6 | 4.8 | $6.7M | 163 | 3 |
| Real estate agents and brokers | 56 | #714 of 2,176 | 5 | 4.0 | Index only | 622 | Under 3 |
| Real estate | 56 | #743 of 2,229 | 6 | 4.8 | Index only | 652 | Under 3 |
| Clothing, shoes and laundry | 55 | #894 of 2,210 | 8 | 6.4 | $2.6M | 292 | 6 |
| Fast food and sandwich shops | 55 | #936 of 2,222 | 11 | 8.8 | $3.7M | 121 | 15 |
| Gas stations | 54 | #979 of 2,358 | 11 | 8.8 | $3M | 125 | 11 |
| Clothing and shoe stores | 53 | #912 of 2,087 | 6 | 4.8 | $3.4M | 270 | 6 |
| Pet businesses | 52 | #981 of 2,200 | 9 | 7.2 | $1.1M | 121 | Under 3 |
| Restaurants and cafes | 51 | #1,124 of 2,405 | 91 | 72.9 | $445K | 120 | 35 |
| Gyms, studios and classes | 49 | #1,076 of 2,088 | 6 | 4.8 | $1.1M | 173 | Under 3 |
| Doctors, dentists and clinics | 49 | #1,209 of 2,394 | 44 | 35.2 | $277K | 182 | 19 |
| Spas and skin care | 48 | #942 of 1,769 | 5 | 4.0 | $1.9M | 222 | Under 3 |
| Grocery stores | 48 | #1,070 of 2,070 | 6 | 4.8 | $11.5M | 124 | 5 |
| Sit-down restaurants | 48 | #1,260 of 2,405 | 51 | 40.8 | $794K | 120 | 15 |
| Auto repair and car care | 46 | #1,371 of 2,401 | 36 | 28.8 | $276K | 103 | 9 |
| Auto repair shops | 46 | #1,371 of 2,378 | 21 | 16.8 | $473K | 106 | 6 |
| Salons, barbers and spas | 46 | #1,380 of 2,385 | 31 | 24.8 | $314K | 148 | 8 |
| Convenience stores | 45 | #1,294 of 2,261 | 10 | 8.0 | $6.9M | 88 | 3 |
| Grocery and convenience stores | 43 | #1,465 of 2,402 | 21 | 16.8 | $3.3M | 97 | 8 |
| Child care and preschools | 39 | #1,122 of 1,611 | 5 | 4.0 | $859K | 86 | 6 |
| Pizza | 37 | #1,559 of 2,090 | 12 | 9.6 | $3.4M | 66 | 15 |
| Hair salons | 35 | #1,865 of 2,339 | 22 | 17.6 | $443K | 103 | 6 |
| Dentists and orthodontists | 32 | #1,567 of 1,886 | 10 | 8.0 | $1.2M | 124 | 10 |
| Veterinarians | 27 | #1,264 of 1,485 | 5 | 4.0 | $1.9M | 70 | Under 3 |
| Funeral homes | 27 | #1,273 of 1,472 | 7 | 5.6 | $283K | 42 | 4 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.2 | $2.5M | 99 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 3.2 | $1.7M | 132 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.2 | $4.1M | 139 | 11 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.2 | $4.1M | 242 | 11 |
| Nail salons | Not scored | Not scored | 4 | 3.2 | $2.4M | 146 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.2 | $3M | 97 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.2 | $3M | 171 | 9 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $3.2M | 125 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.4 | $4.1M | 169 | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 1.6 | $15.7M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $10.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $3.4M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 1 | 0.8 | $40.5M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.8 | $9.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $31.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 0.8 | $31.3M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $9.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $9.5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.8 | $9.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $12.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marshall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.9M | $796 | 83 |
| Gasoline and other fuels | $32.9M | $2,633 | 101 |
| Food away from home | $40.5M | $3,243 | 80 |
| Groceries | $69.1M | $5,532 | 88 |
| Personal care products and services | $9.7M | $780 | 78 |
| Child care and other personal services | $4.3M | $344 | 59 |
| Memberships, classes and admissions | $6.9M | $551 | 56 |
| Medical and dental services | $12.2M | $977 | 76 |
| Pets | $9.5M | $764 | 84 |
| Clothing, shoes and related services | $20.6M | $1,649 | 80 |
| Vehicle insurance | $28.2M | $2,256 | 115 |
| Home repairs, maintenance and insurance | $31.3M | $2,507 | 83 |
| Lawn care, cleaning and other household services | $16.2M | $1,300 | 92 |
| Rent and homeowner costs | $169.5M | $13,572 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marshall County
- Population, 2025 estimate
- 29,159−4.4% since 2020
- Households
- 12,487
- Median age
- 46.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.7
- Land area
- 305 sq. mi.
- People per square mile
- 98
- Median household income
- $59,169+21.9% vs. 2015–2019, before inflation
- Average household income
- $78,395
- Median home value
- $149,800
- Jobs located here
- 10,039
- Daytime population
- 26,807Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Ohio County, WV41,582 people
- Wetzel County, WV14,078 people
- Brooke County, WV21,805 people
- Tyler County, WV8,064 people
- Hancock County, WV28,431 people
- Marion County, WV55,909 people
- Doddridge County, WV7,711 people
- Monongalia County, WV107,163 people
Questions
How fast is Marshall County, WV growing?
Population estimates put Marshall County at 29,159 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 12,487 households. Against the 2015–2019 survey, median household income rose 21.9%, before inflation.
How much do households in Marshall County, WV spend?
Households in Marshall County spend about $169.5M a year on rent and homeowner costs, $69.1M on groceries and $40.5M on food away from home. Relative to the U.S., household spending in Marshall County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Marshall County, WV?
Of the business types scored in Marshall County, insurance agencies (67), bakeries and dessert shops (59) and real estate agents and brokers (56) have the highest Groundwork market scores. For insurance agencies, that ranks #548 of 2,272 scored counties.
How does Marshall County, WV compare with the U.S.?
Median household income in Marshall County is $59,169, 27% below the U.S. median of $80,734. The population fell 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $149,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (20% above the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Marshall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.