Metro area profile · West Virginia
Weirton-Steubenville, WV-OH metro area market data
Population, household spending and competition for 56 business types in the Weirton-Steubenville metro area, each scored against other metro areas.
- Population, 2025
- 112,468
- −3.6% since 2020
- Households
- 49,642
- Median household income
- $58,784
- +24.2% vs. 2015–2019, before inflation
- Median home value
- $131,300
- Jobs located here
- 36,596
- Highest market score
- 66
- Dentists and orthodontists, #76 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Weirton-Steubenville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 112,468 people live in the Weirton-Steubenville metro area, in 49,642 households. Population estimates put the population change in the Weirton-Steubenville metro area from 2020 to 2025 at −3.6%, against +3.1% for the U.S. The median household income in the Weirton-Steubenville metro area is $58,784 a year, 27% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Weirton-Steubenville metro area spend the most on gasoline and other fuels (an index of 98, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (57).
The highest Groundwork market scores in the Weirton-Steubenville metro area are for dentists and orthodontists (66); real estate businesses (61); and clothing, shoe and laundry businesses (61). The Weirton-Steubenville metro area ranks #76 of 387 scored metro areas for dentists and orthodontists.
The Weirton-Steubenville metro area takes in 3 counties: Jefferson County, OH; Hancock County, WV; and Brooke County, WV. For its number of households, the Weirton-Steubenville metro area has the most map listings, relative to the U.S., for funeral homes (3.1 times the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in the Weirton-Steubenville metro area
Highest Groundwork market score first. Each score compares the Weirton-Steubenville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 66 | #76 of 387 | 32 | 6.4 | $1.7M | 177 | 27 |
| Real estate | 61 | #84 of 387 | 59 | 11.9 | Index only | 254 | 23 |
| Clothing, shoes and laundry | 61 | #120 of 387 | 60 | 12.1 | $1.4M | 159 | 11 |
| Clothing and shoe stores | 61 | #121 of 387 | 41 | 8.3 | $2M | 161 | 11 |
| Real estate agents and brokers | 60 | #82 of 387 | 45 | 9.1 | Index only | 264 | 12 |
| Collision repair and body shops | 60 | #126 of 381 | 10 | 2.0 | $4.4M | 142 | 7 |
| Spas and skin care | 59 | #99 of 387 | 25 | 5.0 | $1.6M | 187 | 6 |
| Property management | 59 | #101 of 374 | 6 | 1.2 | Index only | 195 | 3 |
| Electricians | 59 | #114 of 383 | 7 | 1.4 | $17.3M | 144 | 10 |
| Chiropractors | 59 | #118 of 386 | 15 | 3.0 | $3.7M | 155 | 9 |
| Home repair trades | 58 | #122 of 387 | 37 | 7.5 | $3.3M | 135 | 41 |
| Doctors, dentists and clinics | 57 | #131 of 387 | 294 | 59.2 | $189K | 124 | 118 |
| Salons, barbers and spas | 56 | #125 of 387 | 135 | 27.2 | $304K | 143 | 34 |
| Nail salons | 55 | #143 of 387 | 16 | 3.2 | $2.6M | 153 | 4 |
| Coffee shops and cafes | 55 | #145 of 387 | 33 | 6.6 | $5M | 134 | 16 |
| Lawn, cleaning and pest control | 54 | #161 of 387 | 32 | 6.4 | $1.8M | 110 | 40 |
| Auto repair and car care | 54 | #171 of 387 | 149 | 30.0 | $294K | 109 | 55 |
| Auto repair shops | 53 | #177 of 387 | 87 | 17.5 | $504K | 113 | 38 |
| Veterinarians | 52 | #177 of 384 | 10 | 2.0 | $3.7M | 134 | 11 |
| House cleaning | 51 | #171 of 375 | 8 | 1.6 | $7.4M | 115 | 15 |
| Bakeries and dessert shops | 51 | #188 of 387 | 33 | 6.6 | $5M | 120 | 16 |
| Landscaping and lawn care | 50 | #185 of 385 | 20 | 4.0 | $2.9M | 101 | 25 |
| Hair salons | 49 | #186 of 387 | 76 | 15.3 | $539K | 125 | 24 |
| Insurance agencies | 48 | #193 of 387 | 61 | 12.3 | $1.5M | 118 | 41 |
| Pet businesses | 48 | #208 of 387 | 43 | 8.7 | $850K | 97 | 17 |
| Primary care and pediatrics | 48 | #211 of 387 | 25 | 5.0 | $2.2M | 125 | 63 |
| Car washes and detailing | 45 | #239 of 387 | 19 | 3.8 | $2.3M | 92 | 5 |
| HVAC and plumbing | 44 | #241 of 387 | 26 | 5.2 | $4.7M | 98 | 27 |
| Restaurants and cafes | 41 | #249 of 387 | 433 | 87.2 | $378K | 102 | 187 |
| Gyms, studios and classes | 39 | #295 of 387 | 56 | 11.3 | $552K | 83 | 3 |
| Physical therapy | 38 | #283 of 386 | 30 | 6.0 | $1.9M | 77 | 11 |
| Pet grooming and boarding | 37 | #290 of 386 | 18 | 3.6 | $2M | 80 | 6 |
| Sit-down restaurants | 36 | #295 of 387 | 236 | 47.5 | $693K | 104 | 79 |
| Barbershops | 36 | #304 of 387 | 17 | 3.4 | $2.4M | 128 | Under 3 |
| Fast food and sandwich shops | 35 | #284 of 387 | 61 | 12.3 | $2.7M | 88 | 91 |
| Grocery stores | 35 | #293 of 387 | 26 | 5.2 | $10.6M | 114 | 20 |
| Child care and preschools | 34 | #299 of 387 | 20 | 4.0 | $815K | 81 | 20 |
| Tire shops | 33 | #297 of 386 | 19 | 3.8 | $2.3M | 92 | 8 |
| Martial arts and dance studios | 30 | #349 of 387 | 24 | 4.8 | $1.3M | 64 | 3 |
| Optometrists and eye care | 29 | #343 of 386 | 20 | 4.0 | $2.8M | 89 | 8 |
| Grocery and convenience stores | 26 | #342 of 387 | 94 | 18.9 | $2.9M | 86 | 30 |
| Convenience stores | 22 | #359 of 387 | 54 | 10.9 | $5.1M | 65 | 10 |
| Pizza | 21 | #370 of 387 | 61 | 12.3 | $2.7M | 53 | 91 |
| Funeral homes | 19 | #368 of 377 | 32 | 6.4 | $261K | 38 | 16 |
| Gyms | 18 | #380 of 387 | 31 | 6.2 | $998K | 77 | Under 3 |
| Pet stores | 17 | #373 of 382 | 10 | 2.0 | $3.7M | 81 | Under 3 |
| Laundromats | 15 | #353 of 364 | 8 | 1.6 | $10.5M | 84 | Under 3 |
| Gas stations | 15 | #378 of 387 | 80 | 16.1 | $1.6M | 66 | 55 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 62 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 0.8 | Index only | 416 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $11M | 80 | 4 |
| Pest control | Not scored | Not scored | 4 | 0.8 | $14.7M | 144 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 0.8 | $30.3M | 358 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $28M | 179 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $55.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.2 | $30.9M | Too few | Under 3 |
Household spending in the Weirton-Steubenville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $43.8M | $883 | 92 |
| Gasoline and other fuels | $125.7M | $2,531 | 98 |
| Food away from home | $163.5M | $3,294 | 81 |
| Groceries | $274.9M | $5,538 | 88 |
| Personal care products and services | $41M | $826 | 82 |
| Child care and other personal services | $16.3M | $328 | 57 |
| Memberships, classes and admissions | $30.9M | $623 | 63 |
| Medical and dental services | $55.7M | $1,122 | 87 |
| Pets | $36.6M | $737 | 81 |
| Clothing, shoes and related services | $84M | $1,691 | 82 |
| Vehicle insurance | $90.5M | $1,823 | 93 |
| Home repairs, maintenance and insurance | $121.1M | $2,439 | 81 |
| Lawn care, cleaning and other household services | $58.9M | $1,186 | 84 |
| Rent and homeowner costs | $648.7M | $13,067 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Weirton-Steubenville metro area
- Population, 2025 estimate
- 112,468−3.6% since 2020
- Households
- 49,642
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 580 sq. mi.
- People per square mile
- 198
- Median household income
- $58,784+24.2% vs. 2015–2019, before inflation
- Average household income
- $75,835
- Median home value
- $131,300
- Jobs located here
- 36,596
- Daytime population
- 102,743Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Weirton-Steubenville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Weirton-Steubenville metro area 3
- Jefferson County, OH64,518 people
- Hancock County, WV28,431 people
- Brooke County, WV21,805 people
Other markets based in West Virginia 10
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Beckley, WV metro area112,714 people
- Parkersburg-Vienna, WV metro area88,460 people
- Bluefield, WV-VA area98,187 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Weirton-Steubenville, WV-OH metro area growing?
Population estimates put the Weirton-Steubenville metro area at 112,468 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 49,642 households. Against the 2015–2019 survey, median household income rose 24.2%, before inflation.
How much do households in the Weirton-Steubenville, WV-OH metro area spend?
Households in the Weirton-Steubenville metro area spend about $648.7M a year on rent and homeowner costs, $274.9M on groceries and $163.5M on food away from home. Relative to the U.S., household spending in the Weirton-Steubenville metro area runs highest on gasoline and other fuels (an index of 98, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (57).
Which business types have the highest market scores in the Weirton-Steubenville, WV-OH metro area?
Of the business types scored in the Weirton-Steubenville metro area, dentists and orthodontists (66); real estate businesses (61); and clothing, shoe and laundry businesses (61) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #76 of 387 scored metro areas.
How does the Weirton-Steubenville, WV-OH metro area compare with the U.S.?
Median household income in the Weirton-Steubenville metro area is $58,784, 27% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $131,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3.1 times the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Weirton-Steubenville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Weirton-Steubenville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Weirton-Steubenville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.