County profile · West Virginia
Cabell County, WV market data
Population, household spending and competition for 56 business types in Cabell County, each scored against other counties.
- Population, 2025
- 91,183
- −3.2% since 2020
- Households
- 39,318
- Median household income
- $55,832
- +39.5% vs. 2015–2019, before inflation
- Median home value
- $164,400
- Jobs located here
- 51,698
- Highest market score
- 61
- Landscaping and lawn care, #443 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Cabell County by name and distance, and the households and spending within reach. Or open the report at the center of Cabell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 91,183 people live in Cabell County, in 39,318 households. Population estimates show Cabell County declined 3.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in Cabell County is $55,832 a year, 31% below the U.S. median of $80,734. That rose 39.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cabell County spend the most on vehicle insurance (an index of 106, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in Cabell County are for landscaping and lawn care companies (61); lawn care, cleaning and pest control companies (59); and pet businesses (58). Cabell County ranks #443 of 1,493 scored counties for landscaping and lawn care companies.
Cabell County is part of the Huntington-Ashland metro area. For its number of households, Cabell County has the most map listings, relative to the U.S., for gas stations (63% above the U.S. rate) and the fewest for real estate agents and brokers (54% below the U.S. rate).
All 56 business types in Cabell County
Highest Groundwork market score first. Each score compares Cabell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 61 | #443 of 1,493 | 16 | 4.1 | $3.2M | 110 | 19 |
| Lawn, cleaning and pest control | 59 | #527 of 1,771 | 24 | 6.1 | $2.1M | 127 | 39 |
| Pet businesses | 58 | #716 of 2,200 | 32 | 8.1 | $941K | 107 | 13 |
| Veterinarians | 56 | #575 of 1,485 | 9 | 2.3 | $3.3M | 123 | 9 |
| Convenience stores | 55 | #928 of 2,261 | 30 | 7.6 | $7.2M | 92 | 3 |
| Real estate agents and brokers | 54 | #819 of 2,176 | 55 | 14.0 | Index only | 179 | 13 |
| Roofing and gutters | 53 | #522 of 1,177 | 8 | 2.0 | $12.4M | 146 | 6 |
| Grocery and convenience stores | 52 | #1,107 of 2,402 | 64 | 16.3 | $3.4M | 100 | 18 |
| Pet grooming and boarding | 50 | #739 of 1,461 | 15 | 3.8 | $2M | 79 | 4 |
| Child care and preschools | 49 | #838 of 1,611 | 15 | 3.8 | $986K | 98 | 18 |
| Collision repair and body shops | 48 | #695 of 1,327 | 9 | 2.3 | $3.3M | 106 | 3 |
| HVAC and plumbing | 48 | #923 of 1,707 | 20 | 5.1 | $4.9M | 104 | 27 |
| Home repair trades | 48 | #1,108 of 2,057 | 38 | 9.7 | $2.6M | 107 | 50 |
| Real estate | 46 | #1,273 of 2,229 | 81 | 20.6 | Index only | 153 | 30 |
| Electricians | 43 | #746 of 1,160 | 10 | 2.5 | $9.9M | 82 | 17 |
| Spas and skin care | 42 | #1,171 of 1,769 | 24 | 6.1 | $1.3M | 146 | 8 |
| Grocery stores | 41 | #1,315 of 2,070 | 25 | 6.4 | $8.7M | 93 | 15 |
| Property management | 39 | #633 of 910 | 10 | 2.5 | Index only | 97 | 12 |
| Auto repair shops | 38 | #1,734 of 2,378 | 72 | 18.3 | $407K | 92 | 25 |
| Pet stores | 37 | #678 of 974 | 7 | 1.8 | $4.3M | 95 | Under 3 |
| Hair salons | 37 | #1,778 of 2,339 | 75 | 19.1 | $410K | 95 | 14 |
| Mortgage brokers and lenders | 34 | #722 of 887 | 15 | 3.8 | Index only | 92 | 5 |
| Physical therapy | 34 | #1,119 of 1,422 | 17 | 4.3 | $2.3M | 95 | 14 |
| Gyms | 34 | #1,406 of 1,792 | 24 | 6.1 | $959K | 74 | 9 |
| Funeral homes | 33 | #1,144 of 1,472 | 13 | 3.3 | $434K | 64 | 10 |
| Pest control | 32 | #586 of 699 | 6 | 1.5 | $8.6M | 84 | 8 |
| Martial arts and dance studios | 32 | #1,096 of 1,334 | 15 | 3.8 | $1.5M | 76 | 7 |
| Nail salons | 31 | #1,129 of 1,328 | 26 | 6.6 | $1.2M | 71 | 4 |
| Chiropractors | 30 | #1,270 of 1,490 | 21 | 5.3 | $1.8M | 77 | 10 |
| Yoga, Pilates and fitness studios | 29 | #704 of 777 | 9 | 2.3 | $2.6M | 63 | 9 |
| Auto repair and car care | 29 | #2,059 of 2,401 | 146 | 37.1 | $201K | 75 | 40 |
| Coffee shops and cafes | 27 | #1,832 of 2,063 | 38 | 9.7 | $3.4M | 91 | 24 |
| Salons, barbers and spas | 27 | #2,192 of 2,385 | 155 | 39.4 | $198K | 93 | 29 |
| Bakeries and dessert shops | 26 | #1,707 of 1,889 | 36 | 9.2 | $3.6M | 86 | 24 |
| Gyms, studios and classes | 26 | #1,885 of 2,088 | 48 | 12.2 | $480K | 72 | 16 |
| Insurance agencies | 26 | #1,921 of 2,272 | 80 | 20.3 | $1M | 81 | 45 |
| Gas stations | 26 | #2,079 of 2,358 | 70 | 17.8 | $1.4M | 57 | 44 |
| Dentists and orthodontists | 22 | #1,799 of 1,886 | 50 | 12.7 | $773K | 79 | 27 |
| Optometrists and eye care | 21 | #1,197 of 1,302 | 20 | 5.1 | $1.9M | 62 | 7 |
| Barbershops | 19 | #1,234 of 1,356 | 27 | 6.9 | $1.1M | 60 | 3 |
| Tire shops | 18 | #1,417 of 1,530 | 19 | 4.8 | $1.5M | 62 | 9 |
| Sit-down restaurants | 16 | #2,361 of 2,405 | 251 | 63.8 | $511K | 77 | 87 |
| Restaurants and cafes | 13 | #2,377 of 2,405 | 457 | 116.2 | $281K | 76 | 222 |
| Pizza | 12 | #2,070 of 2,090 | 49 | 12.5 | $2.6M | 51 | 109 |
| Fast food and sandwich shops | 12 | #2,169 of 2,222 | 69 | 17.5 | $1.9M | 61 | 109 |
| Primary care and pediatrics | 11 | #1,629 of 1,656 | 42 | 10.7 | $920K | 52 | 89 |
| Clothing, shoes and laundry | 11 | #2,188 of 2,210 | 123 | 31.3 | $534K | 61 | 55 |
| Clothing and shoe stores | 10 | #2,070 of 2,087 | 99 | 25.2 | $664K | 52 | 55 |
| Doctors, dentists and clinics | 10 | #2,385 of 2,394 | 443 | 112.7 | $87K | 57 | 150 |
| Car washes and detailing | 8 | #1,435 of 1,451 | 19 | 4.8 | $1.5M | 61 | Under 3 |
| Oil change and quick lube | 7 | #479 of 479 | 6 | 1.5 | $4.9M | 36 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $21.9M | 140 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.8 | $12.9M | 53 | 3 |
| House cleaning | Not scored | Not scored | 2 | 0.5 | $25.7M | Too few | 12 |
| Laundromats | Not scored | Not scored | 2 | 0.5 | $32.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
Household spending in Cabell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.3M | $746 | 78 |
| Gasoline and other fuels | $95.7M | $2,435 | 94 |
| Food away from home | $128.2M | $3,261 | 80 |
| Groceries | $216.6M | $5,509 | 87 |
| Personal care products and services | $30.7M | $782 | 78 |
| Child care and other personal services | $14.8M | $376 | 65 |
| Memberships, classes and admissions | $23M | $586 | 60 |
| Medical and dental services | $38.7M | $983 | 76 |
| Pets | $30.1M | $766 | 84 |
| Clothing, shoes and related services | $65.7M | $1,671 | 81 |
| Vehicle insurance | $81.6M | $2,075 | 106 |
| Home repairs, maintenance and insurance | $99M | $2,517 | 83 |
| Lawn care, cleaning and other household services | $51.4M | $1,307 | 92 |
| Rent and homeowner costs | $536.3M | $13,639 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cabell County
- Population, 2025 estimate
- 91,183−3.2% since 2020
- Households
- 39,318
- Median age
- 40.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.6
- Land area
- 281 sq. mi.
- People per square mile
- 330
- Median household income
- $55,832+39.5% vs. 2015–2019, before inflation
- Average household income
- $79,798
- Median home value
- $164,400
- Jobs located here
- 51,698
- Daytime population
- 106,949Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cabell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cabell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Lincoln County, WV19,902 people
- Putnam County, WV57,177 people
- Mason County, WV25,043 people
- Kanawha County, WV176,537 people
- Boone County, WV21,026 people
- Logan County, WV31,418 people
- Jackson County, WV27,705 people
Questions
How fast is Cabell County, WV growing?
Population estimates put Cabell County at 91,183 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 39,318 households. Against the 2015–2019 survey, median household income rose 39.5%, before inflation.
How much do households in Cabell County, WV spend?
Households in Cabell County spend about $536.3M a year on rent and homeowner costs, $216.6M on groceries and $128.2M on food away from home. Relative to the U.S., household spending in Cabell County runs highest on vehicle insurance (an index of 106, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in Cabell County, WV?
Of the business types scored in Cabell County, landscaping and lawn care companies (61); lawn care, cleaning and pest control companies (59); and pet businesses (58) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #443 of 1,493 scored counties.
How does Cabell County, WV compare with the U.S.?
Median household income in Cabell County is $55,832, 31% below the U.S. median of $80,734. The population fell 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (63% above the U.S. rate) and lowest for real estate agents and brokers (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Cabell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cabell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cabell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cabell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.