County profile · West Virginia
Taylor County, WV market data
Population, household spending and competition for 56 business types in Taylor County, each scored against other counties.
- Population, 2025
- 16,287
- −2.4% since 2020
- Households
- 6,604
- Median household income
- $57,795
- +19.0% vs. 2015–2019, before inflation
- Median home value
- $148,800
- Jobs located here
- 3,443
- Highest market score
- 67
- Sit-down restaurants, #445 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Taylor County by name and distance, and the households and spending within reach. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,287 people live in Taylor County, in 6,604 households. Population estimates put the population change in Taylor County from 2020 to 2025 at −2.4%, against +3.1% for the U.S. The median household income in Taylor County is $57,795 a year, 28% below the U.S. median of $80,734. That rose 19.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Taylor County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in Taylor County are for sit-down restaurants (67); restaurants and cafes (66); and salons, barbers and spas (62). Taylor County ranks #445 of 2,405 scored counties for sit-down restaurants.
Taylor County is part of the Clarksburg area. For its number of households, Taylor County has the most map listings, relative to the U.S., for gyms and studios (32% above the U.S. rate) and the fewest for medical and dental practices (71% below the U.S. rate).
All 56 business types in Taylor County
Highest Groundwork market score first. Each score compares Taylor County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 67 | #445 of 2,405 | 17 | 25.7 | $1.3M | 195 | 4 |
| Restaurants and cafes | 66 | #501 of 2,405 | 32 | 48.5 | $689K | 186 | 14 |
| Salons, barbers and spas | 62 | #545 of 2,385 | 8 | 12.1 | $661K | 311 | 3 |
| Auto repair shops | 62 | #637 of 2,378 | 7 | 10.6 | $813K | 183 | 4 |
| Doctors, dentists and clinics | 62 | #642 of 2,394 | 16 | 24.2 | $416K | 273 | 6 |
| Insurance agencies | 59 | #793 of 2,272 | 7 | 10.6 | $2.3M | 182 | Under 3 |
| Lawn, cleaning and pest control | 57 | #602 of 1,771 | 5 | 7.6 | $1.8M | 105 | 6 |
| Pet businesses | 57 | #759 of 2,200 | 5 | 7.6 | $1M | 119 | Under 3 |
| Hair salons | 55 | #900 of 2,339 | 6 | 9.1 | $881K | 205 | Under 3 |
| Auto repair and car care | 53 | #1,063 of 2,401 | 18 | 27.3 | $316K | 118 | 7 |
| Gas stations | 49 | #1,214 of 2,358 | 9 | 13.6 | $2.1M | 87 | 6 |
| Pizza | 39 | #1,474 of 2,090 | 6 | 9.1 | $3.7M | 72 | 10 |
| Bakeries and dessert shops | 35 | #1,462 of 1,889 | 5 | 7.6 | $4.4M | 106 | Under 3 |
| Grocery and convenience stores | 35 | #1,778 of 2,402 | 14 | 21.2 | $2.6M | 78 | Under 3 |
| Landscaping and lawn care | 33 | #1,207 of 1,493 | 5 | 7.6 | $1.8M | 60 | 6 |
| Convenience stores | 32 | #1,737 of 2,261 | 7 | 10.6 | $5.3M | 67 | Under 3 |
| Grocery stores | 30 | #1,638 of 2,070 | 5 | 7.6 | $7.4M | 80 | Under 3 |
| Gyms, studios and classes | 8 | #2,071 of 2,088 | 13 | 19.7 | $296K | 45 | Under 3 |
| Martial arts and dance studios | 5 | #1,325 of 1,334 | 8 | 12.1 | $481K | 24 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.1 | $1.7M | 169 | 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 6.1 | $5.5M | 181 | 10 |
| Gyms | Not scored | Not scored | 4 | 6.1 | $962K | 74 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.5 | $2.2M | 125 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.0 | $2.8M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 3.0 | $5.6M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 3.0 | $11M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.0 | $2.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.0 | $508K | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 3.0 | $8.5M | Too few | 11 |
| Oil change and quick lube | Not scored | Not scored | 2 | 3.0 | $2.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.0 | $2.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.0 | $2.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.5 | $5.3M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.5 | $6.7M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.5 | $11.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.5 | $17M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.5 | $17M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 1.5 | $11.2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.5 | $5.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.5 | $6.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.5 | $5.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.5 | $6.7M | Too few | 3 |
| Real estate | Not scored | Not scored | 1 | 1.5 | Index only | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 1.5 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.5 | $5.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.5 | $3.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Taylor County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.7M | $862 | 90 |
| Gasoline and other fuels | $18.7M | $2,826 | 109 |
| Food away from home | $22M | $3,337 | 82 |
| Groceries | $37M | $5,609 | 89 |
| Personal care products and services | $5.3M | $800 | 80 |
| Child care and other personal services | $2.4M | $365 | 63 |
| Memberships, classes and admissions | $3.8M | $582 | 59 |
| Medical and dental services | $6.7M | $1,008 | 78 |
| Pets | $5.2M | $788 | 87 |
| Clothing, shoes and related services | $11.2M | $1,700 | 83 |
| Vehicle insurance | $16M | $2,425 | 124 |
| Home repairs, maintenance and insurance | $17M | $2,573 | 85 |
| Lawn care, cleaning and other household services | $8.8M | $1,339 | 95 |
| Rent and homeowner costs | $91.2M | $13,808 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Taylor County
- Population, 2025 estimate
- 16,287−2.4% since 2020
- Households
- 6,604
- Median age
- 43.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 173 sq. mi.
- People per square mile
- 95
- Median household income
- $57,795+19.0% vs. 2015–2019, before inflation
- Average household income
- $76,818
- Median home value
- $148,800
- Jobs located here
- 3,443
- Daytime population
- 13,310Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taylor County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Harrison County, WV64,984 people
- Barbour County, WV15,424 people
- Monongalia County, WV107,163 people
- Preston County, WV34,160 people
- Upshur County, WV23,712 people
- Tucker County, WV6,654 people
- Lewis County, WV16,740 people
Questions
How fast is Taylor County, WV growing?
Population estimates put Taylor County at 16,287 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 6,604 households. Against the 2015–2019 survey, median household income rose 19.0%, before inflation.
How much do households in Taylor County, WV spend?
Households in Taylor County spend about $91.2M a year on rent and homeowner costs, $37M on groceries and $22M on food away from home. Relative to the U.S., household spending in Taylor County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in Taylor County, WV?
Of the business types scored in Taylor County, sit-down restaurants (67); restaurants and cafes (66); and salons, barbers and spas (62) have the highest Groundwork market scores. For sit-down restaurants, that ranks #445 of 2,405 scored counties.
How does Taylor County, WV compare with the U.S.?
Median household income in Taylor County is $57,795, 28% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $148,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gyms and studios (32% above the U.S. rate) and lowest for medical and dental practices (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in Taylor County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taylor County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Taylor County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.