Market rankings · West Virginia
House cleaning businesses in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.
- Listings
- 50
- 6 chain locations (12%)
- Official establishments
- 215
- +7.0% since 2019
- Household spending a year
- $972.5M
- On lawn care, cleaning and other household services
- Listings per 10k households
- 0.7
- 68% below the U.S.
- Spending per listing
- $19.4M
- 3 times the U.S.
- Rank among states
- #8 of 51
- Market score 68 · Upper middle
A site report maps the house cleaning businesses on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Virginia has 50 house cleaning businesses on map listings as of September 2026. Of those, 6 are chain locations, or 12%, against 8% across the U.S. That is 0.7 per 10,000 households, 68% below the U.S. rate of 2.2.
Households in West Virginia spend about $972.5M a year on lawn care, cleaning and other household services, or $1,335 per household, 6% below the U.S. average. Spread across 50 house cleaning businesses, that is $19.4M per business, 3 times the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Official counts show 215 businesses with payroll classed as janitorial and carpet cleaning services in West Virginia in 2023, up 7.0% from 2019. That is one for every 3,389 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 4 SBA-backed loans worth $960K have gone to businesses classed as janitorial and carpet cleaning services in West Virginia.
Among the 50 states and DC, West Virginia ranks #8 for house cleaning businesses, with a Groundwork market score of 68 (upper middle). Of the 8 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (79). Among 3 scored counties, Berkeley County scores highest (86).
Every market in West Virginia for house cleaning businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 79 | 20 | 1.7 | $8.8M | +7.1% | #16 of 375 |
| 1Huntington-Ashland, WV-KY-OH | 67 | 15 | 1.0 | $13.2M | −2.6% | #59 of 375 |
| 2Parkersburg-Vienna, WV | 66 | 5 | 1.3 | $10M | −2.3% | #66 of 375 |
| 3Charleston, WV | 65 | 11 | 1.3 | $10.6M | −4.7% | #69 of 375 |
| Winchester, VA-WV | 60 | 15 | 2.7 | $5.8M | +6.5% | #103 of 375 |
| 4Wheeling, WV-OH | 56 | 8 | 1.4 | $8.8M | −3.6% | #119 of 375 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 54 | 748 | 3.2 | $6.2M | +3.3% | #142 of 375 |
| 5Weirton-Steubenville, WV-OH | 51 | 8 | 1.6 | $7.4M | −3.6% | #171 of 375 |
| Morgantown, WV | Not scored | 3 | 0.5 | $27.3M | +1.3% | |
| Beckley, WV | Not scored | 2 | 0.4 | $27.9M | −4.3% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bluefield, WV-VA | Not scored | 2 | 0.5 | $25.5M | −3.8% | |
| Cumberland, MD-WV | Not scored | 4 | 1.0 | $12.6M | −1.3% | |
| Clarksburg, WV | Not scored | 3 | 0.8 | $16.1M | −2.4% | |
| Fairmont, WV | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Elkins, WV | Not scored | 0 | 0.0 | n/a | −3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 86 | 8 | 1.6 | $9.5M | +13.7% | #16 of 847 |
| 2Wood County, WV | 65 | 5 | 1.4 | $9.5M | −2.1% | #156 of 847 |
| 3Kanawha County, WV | 62 | 11 | 1.4 | $9.4M | −4.3% | #192 of 847 |
| Monongalia County, WV | Not scored | 3 | 0.7 | $21.6M | +2.0% | |
| Cabell County, WV | Not scored | 2 | 0.5 | $25.7M | −3.2% | |
| Raleigh County, WV | Not scored | 2 | 0.7 | $18M | −3.5% | |
| Harrison County, WV | Not scored | 3 | 1.1 | $12M | −2.5% | |
| Jefferson County, WV | Not scored | 0 | 0.0 | n/a | +9.2% | |
| Mercer County, WV | Not scored | 1 | 0.4 | $30.8M | −3.4% | |
| Putnam County, WV | Not scored | 3 | 1.3 | $11.9M | −1.0% | |
| Marion County, WV | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Ohio County, WV | Not scored | 3 | 1.6 | $8.3M | −4.4% | |
| Fayette County, WV | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Wayne County, WV | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Preston County, WV | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Greenbrier County, WV | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Logan County, WV | Not scored | 0 | 0.0 | n/a | −6.6% | |
| Marshall County, WV | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Hancock County, WV | Not scored | 2 | 1.6 | $8.5M | −4.5% | |
| Jackson County, WV | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Randolph County, WV | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Mineral County, WV | Not scored | 1 | 0.9 | $15.1M | −0.4% | |
| Mason County, WV | Not scored | 2 | 2.0 | $6.4M | −2.7% | |
| Nicholas County, WV | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Upshur County, WV | Not scored | 0 | 0.0 | n/a | −0.3% |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hampshire County, WV | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Mingo County, WV | Not scored | 0 | 0.0 | n/a | −8.7% | |
| Brooke County, WV | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Boone County, WV | Not scored | 0 | 0.0 | n/a | −6.9% | |
| Wyoming County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Lincoln County, WV | Not scored | 0 | 0.0 | n/a | −5.8% | |
| McDowell County, WV | Not scored | 0 | 0.0 | n/a | −10.9% | |
| Morgan County, WV | Not scored | 0 | 0.0 | n/a | +5.5% | |
| Lewis County, WV | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Taylor County, WV | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Barbour County, WV | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Hardy County, WV | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Wetzel County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Roane County, WV | Not scored | 1 | 1.8 | $6.8M | −4.8% | |
| Monroe County, WV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Braxton County, WV | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Summers County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Grant County, WV | Not scored | 2 | 4.6 | $2.8M | +0.4% | |
| Ritchie County, WV | Not scored | 1 | 3.0 | $4.1M | −4.6% | |
| Webster County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Tyler County, WV | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Clay County, WV | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pocahontas County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Doddridge County, WV | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Pleasants County, WV | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Tucker County, WV | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Calhoun County, WV | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Pendleton County, WV | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Wirt County, WV | Not scored | 0 | 0.0 | n/a | −5.9% |
Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many house cleaning businesses are in West Virginia?
Map listings as of September 2026 show 50 house cleaning businesses in West Virginia. 6 of them (12%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 215 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 7.0% from 2019.
How much do households in West Virginia spend on lawn care, cleaning and other household services?
About $972.5M a year, or $1,335 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 50 house cleaning businesses on map listings, it comes to $19.4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for house cleaning businesses?
West Virginia has 0.7 house cleaning businesses per 10,000 households, 68% below the U.S. rate of 2.2. Spending per business is $19.4M, 3 times the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, West Virginia would have about 152, against 50 on map listings. There is one business with payroll in the industry for every 3,389 households, against one for every 1,735 across the U.S. The official count rose 7.0% from 2019 to 2023, against +6.6% for the U.S.
Which market in West Virginia has the highest market score for house cleaning businesses?
Among 8 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 79 (high). Among 3 scored counties in West Virginia, Berkeley County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 68 for house cleaning businesses (upper middle), #8 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
House cleaning in other states
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- West Virginia
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Top markets for house cleaning businesses across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Home repair trades549 listings
- HVAC and plumbing304 listings
- Electricians119 listings
- Roofing and gutters126 listings
- Lawn, cleaning and pest control331 listings
- Landscaping and lawn care214 listings
- Pest control67 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.