Metro area profile · West Virginia
Wheeling, WV-OH metro area market data
How the Wheeling metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 134,089
- −3.6% since 2020
- Households
- 58,024
- Median household income
- $57,418
- +14.0% vs. 2015–2019, before inflation
- Median home value
- $156,600
- Jobs located here
- 58,297
- Highest market score
- 61
- Electricians, #93 of 383 scored metro areas
A site report maps the competitors on map listings around any address in the Wheeling metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Wheeling metro area has an estimated 134,089 people and 58,024 households. Population estimates show the Wheeling metro area declined 3.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Wheeling metro area is $57,418, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.0%, before inflation.
Relative to the U.S., household spending in the Wheeling metro area runs highest on gasoline and other fuels (an index of 99, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in the Wheeling metro area, electricians (61), property management companies (60) and home repair companies (60) have the highest Groundwork market scores. For electricians, that ranks #93 of 383 scored metro areas.
The Wheeling metro area takes in 3 counties: Belmont County, OH; Ohio County, WV; and Marshall County, WV. Against the U.S., map listings per household run highest for funeral homes (2.8 times the U.S. rate) and lowest for real estate agents and brokers (61% below the U.S. rate).
All 56 business types in the Wheeling metro area
Highest Groundwork market score first. Each score compares the Wheeling metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 61 | #93 of 383 | 7 | 1.2 | $20.6M | 171 | 13 |
| Property management | 60 | #92 of 374 | 6 | 1.0 | Index only | 231 | 9 |
| Home repair trades | 60 | #113 of 387 | 43 | 7.4 | $3.3M | 138 | 45 |
| Lawn, cleaning and pest control | 60 | #117 of 387 | 31 | 5.3 | $2.3M | 136 | 59 |
| Real estate | 59 | #97 of 387 | 90 | 15.5 | Index only | 198 | 41 |
| HVAC and plumbing | 59 | #117 of 387 | 21 | 3.6 | $6.9M | 144 | 22 |
| Chiropractors | 59 | #117 of 386 | 16 | 2.8 | $4.1M | 170 | 11 |
| Real estate agents and brokers | 58 | #101 of 387 | 69 | 11.9 | Index only | 205 | 20 |
| House cleaning | 56 | #119 of 375 | 8 | 1.4 | $8.8M | 138 | 20 |
| Gyms, studios and classes | 54 | #142 of 387 | 44 | 7.6 | $842K | 127 | 22 |
| Landscaping and lawn care | 53 | #162 of 385 | 19 | 3.3 | $3.7M | 127 | 39 |
| Collision repair and body shops | 53 | #176 of 381 | 14 | 2.4 | $3.7M | 119 | 6 |
| Gyms | 52 | #165 of 387 | 26 | 4.5 | $1.4M | 110 | 10 |
| Clothing and shoe stores | 52 | #190 of 387 | 63 | 10.9 | $1.6M | 124 | 30 |
| Nail salons | 51 | #181 of 387 | 20 | 3.4 | $2.4M | 144 | 6 |
| Mortgage brokers and lenders | 50 | #181 of 373 | 13 | 2.2 | Index only | 152 | 4 |
| Coffee shops and cafes | 50 | #188 of 387 | 41 | 7.1 | $4.7M | 128 | 24 |
| Clothing, shoes and laundry | 50 | #202 of 387 | 93 | 16.0 | $1.1M | 121 | 37 |
| Spas and skin care | 49 | #194 of 387 | 45 | 7.8 | $1.1M | 122 | 7 |
| Car washes and detailing | 49 | #199 of 387 | 21 | 3.6 | $2.4M | 97 | 5 |
| Doctors, dentists and clinics | 45 | #224 of 387 | 350 | 60.3 | $186K | 122 | 198 |
| Martial arts and dance studios | 45 | #244 of 387 | 16 | 2.8 | $2.3M | 115 | 12 |
| Dentists and orthodontists | 44 | #231 of 387 | 56 | 9.7 | $1.2M | 118 | 48 |
| Roofing and gutters | 42 | #261 of 381 | 15 | 2.6 | $9.6M | 114 | 10 |
| Child care and preschools | 41 | #257 of 387 | 19 | 3.3 | $1.1M | 106 | 30 |
| Primary care and pediatrics | 39 | #273 of 387 | 31 | 5.3 | $2.1M | 118 | 93 |
| Auto repair and car care | 39 | #279 of 387 | 201 | 34.6 | $255K | 95 | 76 |
| Physical therapy | 38 | #281 of 386 | 23 | 4.0 | $2.8M | 118 | 27 |
| Pet businesses | 38 | #286 of 387 | 59 | 10.2 | $742K | 84 | 23 |
| Pet grooming and boarding | 37 | #292 of 386 | 22 | 3.8 | $2M | 78 | 7 |
| Auto repair shops | 36 | #294 of 387 | 125 | 21.5 | $410K | 92 | 52 |
| Insurance agencies | 35 | #276 of 387 | 99 | 17.1 | $1.1M | 88 | 48 |
| Sit-down restaurants | 35 | #307 of 387 | 281 | 48.4 | $690K | 104 | 95 |
| Salons, barbers and spas | 34 | #339 of 387 | 215 | 37.1 | $224K | 105 | 56 |
| Barbershops | 33 | #315 of 387 | 22 | 3.8 | $2.2M | 116 | Under 3 |
| Pet stores | 29 | #332 of 382 | 10 | 1.7 | $4.4M | 97 | Under 3 |
| Bakeries and dessert shops | 29 | #346 of 387 | 55 | 9.5 | $3.5M | 85 | 29 |
| Restaurants and cafes | 28 | #341 of 387 | 557 | 96.0 | $348K | 94 | 246 |
| Tire shops | 27 | #328 of 386 | 21 | 3.6 | $2.4M | 97 | 13 |
| Oil change and quick lube | 24 | #261 of 290 | 5 | 0.9 | $10.2M | 75 | 6 |
| Grocery stores | 22 | #358 of 387 | 35 | 6.0 | $9.2M | 99 | 26 |
| Grocery and convenience stores | 20 | #361 of 387 | 118 | 20.3 | $2.7M | 81 | 40 |
| Convenience stores | 20 | #367 of 387 | 62 | 10.7 | $5.2M | 66 | 14 |
| Hair salons | 20 | #382 of 387 | 125 | 21.5 | $385K | 89 | 41 |
| Veterinarians | 18 | #372 of 384 | 24 | 4.1 | $1.8M | 67 | 16 |
| Optometrists and eye care | 18 | #375 of 386 | 26 | 4.5 | $2.5M | 80 | 12 |
| Funeral homes | 17 | #375 of 377 | 34 | 5.9 | $274K | 40 | 22 |
| Fast food and sandwich shops | 16 | #371 of 387 | 88 | 15.2 | $2.2M | 72 | 122 |
| Laundromats | 15 | #352 of 364 | 9 | 1.6 | $11.1M | 88 | 7 |
| Gas stations | 15 | #375 of 387 | 85 | 14.6 | $1.8M | 73 | 75 |
| Pizza | 11 | #384 of 387 | 76 | 13.1 | $2.6M | 50 | 122 |
| Pest control | Not scored | Not scored | 4 | 0.7 | $17.7M | 173 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $33.2M | 212 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $21.7M | 88 | 7 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.3 | $18.5M | Too few | 10 |
Household spending in the Wheeling metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.2M | $882 | 92 |
| Gasoline and other fuels | $148.9M | $2,566 | 99 |
| Food away from home | $193.9M | $3,342 | 82 |
| Groceries | $323M | $5,567 | 88 |
| Personal care products and services | $48.1M | $829 | 83 |
| Child care and other personal services | $20.2M | $349 | 60 |
| Memberships, classes and admissions | $37M | $639 | 65 |
| Medical and dental services | $65M | $1,120 | 87 |
| Pets | $43.8M | $755 | 83 |
| Clothing, shoes and related services | $99.5M | $1,714 | 83 |
| Vehicle insurance | $109.4M | $1,886 | 96 |
| Home repairs, maintenance and insurance | $144M | $2,482 | 82 |
| Lawn care, cleaning and other household services | $70.6M | $1,217 | 86 |
| Rent and homeowner costs | $770M | $13,270 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wheeling metro area
- Population, 2025 estimate
- 134,089−3.6% since 2020
- Households
- 58,024
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 944 sq. mi.
- People per square mile
- 145
- Median household income
- $57,418+14.0% vs. 2015–2019, before inflation
- Average household income
- $79,303
- Median home value
- $156,600
- Jobs located here
- 58,297
- Daytime population
- 134,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wheeling metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wheeling metro area 3
- Belmont County, OH65,473 people
- Ohio County, WV41,582 people
- Marshall County, WV29,865 people
Other markets based in West Virginia 10
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Beckley, WV metro area112,714 people
- Parkersburg-Vienna, WV metro area88,460 people
- Bluefield, WV-VA area98,187 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Wheeling, WV-OH metro area growing?
Population estimates put the Wheeling metro area at 134,089 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 58,024 households. Median household income rose 14.0% from the 2015–2019 survey, before inflation.
How much do households in the Wheeling, WV-OH metro area spend?
Households in the Wheeling metro area spend about $770M a year on rent and homeowner costs, $323M on groceries and $193.9M on food away from home. Set against the U.S., households in the Wheeling metro area spend the most on gasoline and other fuels (an index of 99, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in the Wheeling, WV-OH metro area?
The highest Groundwork market scores in the Wheeling metro area are for electricians (61), property management companies (60) and home repair companies (60). The Wheeling metro area ranks #93 of 383 scored metro areas for electricians.
How does the Wheeling, WV-OH metro area compare with the U.S.?
The median household income in the Wheeling metro area is $57,418 a year, 29% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,600, against $332,700 for the U.S. For its number of households, the Wheeling metro area has the most map listings, relative to the U.S., for funeral homes (2.8 times the U.S. rate) and the fewest for real estate agents and brokers (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Wheeling metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wheeling metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Wheeling metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.