Market rankings · West Virginia
Clothing and shoe stores in West Virginia
Markets across West Virginia ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.
- Listings
- 785
- 397 chain locations (51%)
- Official establishments
- 353
- −13.3% since 2019
- Household spending a year
- $1.2B
- On clothing, shoes and related services
- Listings per 10k households
- 10.8
- 33% below the U.S.
- Spending per listing
- $1.6M
- 24% above the U.S.
- Rank among states
- #21 of 51
- Market score 55 · Upper middle
A site report maps the clothing and shoe stores on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 785 clothing and shoe stores in West Virginia. Chain locations make up 51% of them, against 44% across the U.S. Per 10,000 households, that is 10.8, 33% below the U.S. rate of 16.2.
At $1,698 per household (17% below the U.S. average), households in West Virginia spend about $1.2B a year on clothing, shoes and related services. That works out to $1.6M per store, 24% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 353 businesses with payroll classed as clothing and shoe stores in West Virginia in 2023, down 13.3% from 2019. That is one for every 2,064 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $1.7M have gone to businesses classed as clothing and shoe stores in West Virginia.
Among the 50 states and DC, West Virginia ranks #21 for clothing and shoe stores, with a Groundwork market score of 55 (upper middle). Of the 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest (74). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (72).
Every market in West Virginia for clothing and shoe stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 74 | 3,301 | 13.9 | $1.8M | +3.3% | #41 of 387 |
| Hagerstown-Martinsburg, MD-WV | 68 | 146 | 12.4 | $1.5M | +7.1% | #72 of 387 |
| Winchester, VA-WV | 63 | 79 | 14.2 | $1.4M | +6.5% | #110 of 387 |
| 1Weirton-Steubenville, WV-OH | 61 | 41 | 8.3 | $2M | −3.6% | #121 of 387 |
| 2Wheeling, WV-OH | 52 | 63 | 10.9 | $1.6M | −3.6% | #190 of 387 |
| 3Morgantown, WV | 47 | 77 | 13.4 | $1.4M | +1.3% | #219 of 387 |
| 4Charleston, WV | 41 | 111 | 12.7 | $1.3M | −4.7% | #259 of 387 |
| 5Huntington-Ashland, WV-KY-OH | 34 | 216 | 14.2 | $1.2M | −2.6% | #295 of 387 |
| 6Beckley, WV | 33 | 55 | 12.2 | $1.3M | −4.3% | #301 of 387 |
| 7Parkersburg-Vienna, WV | 11 | 76 | 20.1 | $831K | −2.3% | #380 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 72 | 14 | 6.0 | $2.9M | −1.2% | #77 of 536 |
| Cumberland, MD-WV | 46 | 47 | 12.2 | $1.4M | −1.3% | #304 of 536 |
| 2Clarksburg, WV | 33 | 58 | 16.3 | $1.1M | −2.4% | #415 of 536 |
| 3Elkins, WV | 29 | 16 | 15.0 | $1.1M | −3.6% | #447 of 536 |
| 4Bluefield, WV-VA | 27 | 60 | 14.8 | $1.1M | −3.8% | #461 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 94 | 12 | 5.3 | $4.1M | +9.2% | #6 of 2,087 |
| 2Berkeley County, WV | 89 | 31 | 6.1 | $3.1M | +13.7% | #32 of 2,087 |
| 3Putnam County, WV | 76 | 14 | 6.0 | $3.3M | −1.0% | #208 of 2,087 |
| 4Marion County, WV | 67 | 14 | 6.0 | $2.9M | −1.2% | #451 of 2,087 |
| 5Hancock County, WV | 61 | 7 | 5.5 | $3.1M | −4.5% | #628 of 2,087 |
| 6Marshall County, WV | 53 | 6 | 4.8 | $3.4M | −4.4% | #912 of 2,087 |
| 7Fayette County, WV | 51 | 12 | 7.5 | $2.1M | −5.6% | #1,000 of 2,087 |
| 8Jackson County, WV | 49 | 9 | 7.8 | $2.1M | −1.0% | #1,074 of 2,087 |
| 9Brooke County, WV | 48 | 6 | 6.2 | $2.7M | −6.0% | #1,111 of 2,087 |
| 10Wayne County, WV | 47 | 10 | 6.3 | $2.6M | −4.0% | #1,145 of 2,087 |
| 11Nicholas County, WV | 46 | 9 | 9.5 | $1.7M | −2.9% | #1,176 of 2,087 |
| 12Boone County, WV | 44 | 5 | 6.3 | $2.5M | −6.9% | #1,235 of 2,087 |
| 13Ohio County, WV | 44 | 20 | 10.9 | $1.6M | −4.4% | #1,242 of 2,087 |
| 14Wyoming County, WV | 40 | 5 | 6.2 | $2.4M | −7.1% | #1,384 of 2,087 |
| 15Upshur County, WV | 40 | 10 | 10.5 | $1.6M | −0.3% | #1,389 of 2,087 |
| 16Monongalia County, WV | 39 | 73 | 16.4 | $1.1M | +2.0% | #1,435 of 2,087 |
| 17Kanawha County, WV | 31 | 106 | 13.9 | $1.2M | −4.3% | #1,665 of 2,087 |
| 18Mercer County, WV | 27 | 36 | 14.9 | $1.1M | −3.4% | #1,787 of 2,087 |
| 19Wetzel County, WV | 25 | 8 | 13.1 | $1.3M | −4.6% | #1,833 of 2,087 |
| 20Randolph County, WV | 21 | 16 | 15.0 | $1.1M | −3.6% | #1,920 of 2,087 |
| 21Raleigh County, WV | 19 | 43 | 14.8 | $1.1M | −3.5% | #1,949 of 2,087 |
| 22Braxton County, WV | 19 | 8 | 16.7 | $904K | −4.1% | #1,956 of 2,087 |
| 23Harrison County, WV | 19 | 56 | 21.2 | $817K | −2.5% | #1,960 of 2,087 |
| 24Logan County, WV | 18 | 18 | 14.1 | $1.1M | −6.6% | #1,975 of 2,087 |
| 25Wood County, WV | 17 | 75 | 20.9 | $800K | −2.1% | #1,995 of 2,087 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Greenbrier County, WV | 15 | 30 | 20.3 | $759K | −4.0% | #2,022 of 2,087 |
| 27Cabell County, WV | 10 | 99 | 25.2 | $664K | −3.2% | #2,070 of 2,087 |
| Preston County, WV | Not scored | 4 | 3.1 | $5.4M | −0.6% | |
| Mineral County, WV | Not scored | 4 | 3.6 | $4.8M | −0.4% | |
| Mason County, WV | Not scored | 4 | 3.9 | $4M | −2.7% | |
| Hampshire County, WV | Not scored | 4 | 4.6 | $3.7M | +4.4% | |
| Mingo County, WV | Not scored | 2 | 2.1 | $6.7M | −8.7% | |
| Lincoln County, WV | Not scored | 2 | 2.6 | $5.8M | −5.8% | |
| McDowell County, WV | Not scored | 1 | 1.5 | $8.6M | −10.9% | |
| Morgan County, WV | Not scored | 2 | 2.7 | $6.3M | +5.5% | |
| Lewis County, WV | Not scored | 4 | 5.7 | $3M | −3.7% | |
| Taylor County, WV | Not scored | 1 | 1.5 | $11.2M | −2.4% | |
| Barbour County, WV | Not scored | 1 | 1.6 | $9.4M | −0.3% | |
| Hardy County, WV | Not scored | 1 | 1.7 | $9.4M | +0.7% | |
| Roane County, WV | Not scored | 1 | 1.8 | $8.6M | −4.8% | |
| Monroe County, WV | Not scored | 1 | 2.2 | $7.3M | +0.8% | |
| Summers County, WV | Not scored | 3 | 6.4 | $2.3M | −3.3% | |
| Grant County, WV | Not scored | 1 | 2.3 | $7.2M | +0.4% | |
| Ritchie County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Webster County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Tyler County, WV | Not scored | 3 | 9.1 | $1.9M | −5.0% | |
| Clay County, WV | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pocahontas County, WV | Not scored | 3 | 9.4 | $1.5M | −3.3% | |
| Doddridge County, WV | Not scored | 1 | 3.9 | $4.5M | −1.9% | |
| Pleasants County, WV | Not scored | 2 | 7.2 | $2.4M | −4.1% | |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Tucker County, WV | Not scored | 1 | 3.5 | $4.7M | −3.1% | |
| Calhoun County, WV | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Pendleton County, WV | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Wirt County, WV | Not scored | 1 | 4.9 | $3.1M | −5.9% |
Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing and shoe stores are in West Virginia?
There are 785 clothing and shoe stores on map listings in West Virginia as of September 2026. 397 of them (51%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 353 businesses with payroll classed as clothing and shoe stores in 2023, down 13.3% from 2019. Official counts also show 726 one-person businesses without payroll.
How much do households in West Virginia spend on clothing, shoes and related services?
About $1.2B a year, or $1,698 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 785 clothing and shoe stores on map listings, it comes to $1.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for clothing and shoe stores?
West Virginia has 10.8 clothing and shoe stores per 10,000 households, 33% below the U.S. rate of 16.2. Spending per store is $1.6M, 24% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, West Virginia would have about 974, against 785 on map listings. There is one business with payroll in the industry for every 2,064 households, against one for every 1,273 across the U.S. The official count fell 13.3% from 2019 to 2023, against −12.2% for the U.S.
Which market in West Virginia has the highest market score for clothing and shoe stores?
Among 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 74 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 72 (upper middle). Among 27 scored counties in West Virginia, Jefferson County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 55 for clothing and shoe stores (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing and shoe stores in other states
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Top markets for clothing and shoe stores across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Clothing, shoes and laundry1,084 listings
- Laundromats100 listings
- Dry cleaners36 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.