County profile · West Virginia
Wood County, WV market data
Population, household spending and competition for 56 business types in Wood County, each scored against other counties.
- Population, 2025
- 82,385
- −2.1% since 2020
- Households
- 35,836
- Median household income
- $57,810
- +22.2% vs. 2015–2019, before inflation
- Median home value
- $158,500
- Jobs located here
- 37,360
- Highest market score
- 68
- Landscaping and lawn care, #272 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Wood County by name and distance, and the households and spending within reach. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 82,385 people live in Wood County, in 35,836 households. Between 2020 and 2025, the population of Wood County declined 2.1%, against +3.1% for the U.S. The median household income in Wood County is $57,810 a year, 28% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wood County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in Wood County are for landscaping and lawn care companies (68); house cleaning businesses (65); and lawn care, cleaning and pest control companies (65). Wood County ranks #272 of 1,493 scored counties for landscaping and lawn care companies.
Wood County is part of the Parkersburg-Vienna metro area. For its number of households, Wood County has the most map listings, relative to the U.S., for pizza places (40% above the U.S. rate) and the fewest for real estate businesses (43% below the U.S. rate).
All 56 business types in Wood County
Highest Groundwork market score first. Each score compares Wood County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 68 | #272 of 1,493 | 8 | 2.2 | $5.9M | 202 | 18 |
| House cleaning | 65 | #156 of 847 | 5 | 1.4 | $9.5M | 148 | 9 |
| Lawn, cleaning and pest control | 65 | #334 of 1,771 | 20 | 5.6 | $2.4M | 141 | 31 |
| Pet grooming and boarding | 64 | #367 of 1,461 | 6 | 1.7 | $4.6M | 182 | 5 |
| HVAC and plumbing | 59 | #525 of 1,707 | 17 | 4.7 | $5.4M | 113 | 13 |
| Pet businesses | 59 | #682 of 2,200 | 28 | 7.8 | $992K | 113 | 14 |
| Grocery stores | 56 | #801 of 2,070 | 19 | 5.3 | $10.5M | 113 | 10 |
| Home repair trades | 54 | #829 of 2,057 | 35 | 9.8 | $2.6M | 108 | 35 |
| Grocery and convenience stores | 53 | #1,074 of 2,402 | 69 | 19.3 | $2.9M | 85 | 11 |
| Pet stores | 51 | #451 of 974 | 5 | 1.4 | $5.6M | 123 | 3 |
| Collision repair and body shops | 51 | #633 of 1,327 | 8 | 2.2 | $3.6M | 116 | 6 |
| Mortgage brokers and lenders | 50 | #432 of 887 | 5 | 1.4 | Index only | 252 | Under 3 |
| Property management | 50 | #438 of 910 | 7 | 2.0 | Index only | 126 | 8 |
| Real estate agents and brokers | 50 | #1,051 of 2,176 | 65 | 18.1 | Index only | 139 | 9 |
| Veterinarians | 47 | #826 of 1,485 | 14 | 3.9 | $2M | 73 | 6 |
| Funeral homes | 46 | #811 of 1,472 | 9 | 2.5 | $604K | 89 | 8 |
| Real estate | 45 | #1,340 of 2,229 | 78 | 21.8 | Index only | 146 | 28 |
| Gas stations | 43 | #1,462 of 2,358 | 43 | 12.0 | $2.2M | 92 | 39 |
| Child care and preschools | 40 | #1,090 of 1,611 | 13 | 3.6 | $982K | 98 | 22 |
| Coffee shops and cafes | 40 | #1,367 of 2,063 | 25 | 7.0 | $4.7M | 127 | 22 |
| Spas and skin care | 39 | #1,280 of 1,769 | 31 | 8.7 | $914K | 104 | 5 |
| Sit-down restaurants | 39 | #1,663 of 2,405 | 152 | 42.4 | $775K | 117 | 64 |
| Insurance agencies | 37 | #1,569 of 2,272 | 64 | 17.9 | $1.3M | 100 | 36 |
| Pest control | 36 | #538 of 699 | 7 | 2.0 | $6.8M | 66 | 4 |
| Gyms, studios and classes | 36 | #1,617 of 2,088 | 40 | 11.2 | $512K | 77 | 8 |
| Bakeries and dessert shops | 35 | #1,463 of 1,889 | 27 | 7.5 | $4.4M | 105 | 22 |
| Roofing and gutters | 34 | #920 of 1,177 | 14 | 3.9 | $6.5M | 77 | 7 |
| Restaurants and cafes | 34 | #1,857 of 2,405 | 295 | 82.3 | $399K | 108 | 166 |
| Convenience stores | 31 | #1,769 of 2,261 | 40 | 11.2 | $5M | 63 | Under 3 |
| Gyms | 30 | #1,493 of 1,792 | 25 | 7.0 | $820K | 63 | 8 |
| Laundromats | 29 | #624 of 785 | 5 | 1.4 | $12M | 96 | Under 3 |
| Martial arts and dance studios | 29 | #1,151 of 1,334 | 11 | 3.1 | $1.9M | 92 | Under 3 |
| Primary care and pediatrics | 29 | #1,389 of 1,656 | 20 | 5.6 | $1.8M | 100 | 65 |
| Dentists and orthodontists | 28 | #1,686 of 1,886 | 38 | 10.6 | $934K | 95 | 25 |
| Barbershops | 27 | #1,152 of 1,356 | 16 | 4.5 | $1.8M | 94 | Under 3 |
| Nail salons | 26 | #1,192 of 1,328 | 25 | 7.0 | $1.1M | 68 | 6 |
| Fast food and sandwich shops | 24 | #1,982 of 2,222 | 50 | 14.0 | $2.4M | 77 | 79 |
| Auto repair shops | 24 | #2,182 of 2,378 | 92 | 25.7 | $311K | 70 | 33 |
| Tire shops | 21 | #1,375 of 1,530 | 15 | 4.2 | $1.9M | 76 | 11 |
| Doctors, dentists and clinics | 21 | #2,272 of 2,394 | 233 | 65.0 | $152K | 100 | 130 |
| Physical therapy | 20 | #1,343 of 1,422 | 20 | 5.6 | $1.8M | 74 | 17 |
| Chiropractors | 20 | #1,425 of 1,490 | 20 | 5.6 | $1.8M | 74 | 16 |
| Pizza | 20 | #2,004 of 2,090 | 40 | 11.2 | $2.9M | 58 | 79 |
| Hair salons | 20 | #2,220 of 2,339 | 88 | 24.6 | $322K | 75 | 23 |
| Auto repair and car care | 20 | #2,270 of 2,401 | 150 | 41.9 | $191K | 71 | 54 |
| Salons, barbers and spas | 20 | #2,304 of 2,385 | 162 | 45.2 | $175K | 82 | 35 |
| Optometrists and eye care | 19 | #1,210 of 1,302 | 20 | 5.6 | $1.8M | 57 | 7 |
| Clothing, shoes and laundry | 18 | #2,114 of 2,210 | 100 | 27.9 | $600K | 68 | 36 |
| Car washes and detailing | 17 | #1,382 of 1,451 | 16 | 4.5 | $1.8M | 71 | 9 |
| Clothing and shoe stores | 17 | #1,995 of 2,087 | 75 | 20.9 | $800K | 63 | 36 |
| Dry cleaners | 15 | #491 of 507 | 5 | 1.4 | $12M | 77 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.1 | $22.9M | 190 | 15 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $5.1M | 126 | 8 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $14.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wood County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.6M | $798 | 83 |
| Gasoline and other fuels | $94M | $2,622 | 101 |
| Food away from home | $117.8M | $3,288 | 81 |
| Groceries | $199.7M | $5,572 | 88 |
| Personal care products and services | $28.3M | $791 | 79 |
| Child care and other personal services | $12.8M | $356 | 61 |
| Memberships, classes and admissions | $20.5M | $572 | 58 |
| Medical and dental services | $35.5M | $991 | 77 |
| Pets | $27.8M | $775 | 85 |
| Clothing, shoes and related services | $60M | $1,674 | 81 |
| Vehicle insurance | $80.6M | $2,249 | 115 |
| Home repairs, maintenance and insurance | $91.4M | $2,551 | 85 |
| Lawn care, cleaning and other household services | $47.3M | $1,320 | 93 |
| Rent and homeowner costs | $491.8M | $13,724 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wood County
- Population, 2025 estimate
- 82,385−2.1% since 2020
- Households
- 35,836
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 367 sq. mi.
- People per square mile
- 228
- Median household income
- $57,810+22.2% vs. 2015–2019, before inflation
- Average household income
- $79,213
- Median home value
- $158,500
- Jobs located here
- 37,360
- Daytime population
- 85,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Jackson County, WV27,705 people
- Calhoun County, WV6,048 people
- Tyler County, WV8,064 people
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Questions
How fast is Wood County, WV growing?
Population estimates put Wood County at 82,385 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 35,836 households. Against the 2015–2019 survey, median household income rose 22.2%, before inflation.
How much do households in Wood County, WV spend?
Households in Wood County spend about $491.8M a year on rent and homeowner costs, $199.7M on groceries and $117.8M on food away from home. Relative to the U.S., household spending in Wood County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in Wood County, WV?
Of the business types scored in Wood County, landscaping and lawn care companies (68); house cleaning businesses (65); and lawn care, cleaning and pest control companies (65) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #272 of 1,493 scored counties.
How does Wood County, WV compare with the U.S.?
Median household income in Wood County is $57,810, 28% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (40% above the U.S. rate) and lowest for real estate businesses (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Wood County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.