County profile · West Virginia
Harrison County, WV market data
Population, household spending and competition for 56 business types in Harrison County, each scored against other counties.
- Population, 2025
- 64,221
- −2.5% since 2020
- Households
- 26,353
- Median household income
- $60,377
- +13.9% vs. 2015–2019, before inflation
- Median home value
- $166,200
- Jobs located here
- 34,505
- Highest market score
- 58
- Landscaping and lawn care, #497 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Harrison County by name and distance, and the households and spending within reach. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 64,221 people live in Harrison County, in 26,353 households. Population estimates show Harrison County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Harrison County is $60,377 a year, 25% below the U.S. median of $80,734. That rose 13.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Harrison County spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in Harrison County are for landscaping and lawn care companies (58); lawn care, cleaning and pest control companies (54); and real estate agents and brokers (53). Harrison County ranks #497 of 1,493 scored counties for landscaping and lawn care companies.
Harrison County is part of the Clarksburg area. For its number of households, Harrison County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (45% below the U.S. rate).
All 56 business types in Harrison County
Highest Groundwork market score first. Each score compares Harrison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 58 | #497 of 1,493 | 8 | 3.0 | $4.5M | 154 | 25 |
| Lawn, cleaning and pest control | 54 | #706 of 1,771 | 18 | 6.8 | $2M | 119 | 37 |
| Real estate agents and brokers | 53 | #887 of 2,176 | 44 | 16.7 | Index only | 155 | 10 |
| Home repair trades | 50 | #1,028 of 2,057 | 30 | 11.4 | $2.3M | 96 | 29 |
| Mortgage brokers and lenders | 49 | #454 of 887 | 5 | 1.9 | Index only | 191 | Under 3 |
| Real estate | 48 | #1,176 of 2,229 | 58 | 22.0 | Index only | 148 | 20 |
| Roofing and gutters | 46 | #674 of 1,177 | 7 | 2.7 | $10M | 118 | 6 |
| Property management | 44 | #557 of 910 | 8 | 3.0 | Index only | 84 | 3 |
| HVAC and plumbing | 44 | #1,068 of 1,707 | 19 | 7.2 | $3.7M | 77 | 15 |
| Chiropractors | 41 | #972 of 1,490 | 9 | 3.4 | $3M | 126 | 9 |
| Child care and preschools | 41 | #1,058 of 1,611 | 9 | 3.4 | $1.1M | 113 | 21 |
| Pet businesses | 41 | #1,473 of 2,200 | 34 | 12.9 | $626K | 71 | 13 |
| Pet stores | 40 | #646 of 974 | 5 | 1.9 | $4.3M | 94 | Under 3 |
| Gas stations | 40 | #1,575 of 2,358 | 27 | 10.2 | $2.5M | 106 | 39 |
| Pet grooming and boarding | 39 | #999 of 1,461 | 15 | 5.7 | $1.4M | 56 | 4 |
| Coffee shops and cafes | 39 | #1,417 of 2,063 | 22 | 8.3 | $4.1M | 111 | 15 |
| Veterinarians | 37 | #1,034 of 1,485 | 10 | 3.8 | $2.1M | 78 | 9 |
| Grocery stores | 36 | #1,478 of 2,070 | 21 | 8.0 | $7.1M | 77 | 11 |
| Insurance agencies | 36 | #1,608 of 2,272 | 49 | 18.6 | $1.2M | 95 | 26 |
| Convenience stores | 34 | #1,689 of 2,261 | 44 | 16.7 | $3.4M | 43 | 5 |
| Spas and skin care | 33 | #1,458 of 1,769 | 25 | 9.5 | $865K | 99 | 5 |
| Martial arts and dance studios | 32 | #1,113 of 1,334 | 13 | 4.9 | $1.3M | 62 | 3 |
| Gyms | 31 | #1,464 of 1,792 | 15 | 5.7 | $1.1M | 84 | 9 |
| Grocery and convenience stores | 31 | #1,930 of 2,402 | 79 | 30.0 | $1.9M | 56 | 16 |
| Collision repair and body shops | 30 | #1,098 of 1,327 | 8 | 3.0 | $2.6M | 85 | 7 |
| Funeral homes | 30 | #1,212 of 1,472 | 13 | 4.9 | $325K | 48 | 10 |
| Sit-down restaurants | 30 | #2,030 of 2,405 | 133 | 50.5 | $679K | 102 | 57 |
| Barbershops | 29 | #1,112 of 1,356 | 12 | 4.6 | $1.8M | 96 | Under 3 |
| Yoga, Pilates and fitness studios | 26 | #726 of 777 | 5 | 1.9 | $3.3M | 81 | 9 |
| Nail salons | 26 | #1,191 of 1,328 | 18 | 6.8 | $1.2M | 72 | 5 |
| Primary care and pediatrics | 26 | #1,458 of 1,656 | 22 | 8.3 | $1.2M | 69 | 35 |
| Gyms, studios and classes | 26 | #1,884 of 2,088 | 33 | 12.5 | $496K | 75 | 12 |
| Bakeries and dessert shops | 24 | #1,751 of 1,889 | 28 | 10.6 | $3.2M | 78 | 18 |
| Tire shops | 23 | #1,347 of 1,530 | 12 | 4.6 | $1.7M | 70 | 6 |
| Hair salons | 23 | #2,166 of 2,339 | 68 | 25.8 | $318K | 74 | 15 |
| Restaurants and cafes | 23 | #2,222 of 2,405 | 264 | 100.2 | $342K | 92 | 148 |
| Pest control | 21 | #661 of 699 | 7 | 2.7 | $5.1M | 50 | 5 |
| Salons, barbers and spas | 21 | #2,290 of 2,385 | 124 | 47.1 | $174K | 82 | 25 |
| Clothing, shoes and laundry | 20 | #2,078 of 2,210 | 78 | 29.6 | $586K | 67 | 27 |
| Clothing and shoe stores | 19 | #1,960 of 2,087 | 56 | 21.2 | $817K | 64 | 27 |
| Doctors, dentists and clinics | 19 | #2,296 of 2,394 | 194 | 73.6 | $140K | 92 | 97 |
| Auto repair shops | 18 | #2,285 of 2,378 | 65 | 24.7 | $321K | 72 | 32 |
| Laundromats | 16 | #732 of 785 | 6 | 2.3 | $7.6M | 61 | Under 3 |
| Dentists and orthodontists | 16 | #1,846 of 1,886 | 34 | 12.9 | $797K | 81 | 26 |
| Pizza | 15 | #2,050 of 2,090 | 35 | 13.3 | $2.6M | 51 | 73 |
| Fast food and sandwich shops | 15 | #2,132 of 2,222 | 49 | 18.6 | $1.8M | 60 | 73 |
| Physical therapy | 14 | #1,381 of 1,422 | 17 | 6.5 | $1.6M | 66 | 17 |
| Auto repair and car care | 10 | #2,383 of 2,401 | 133 | 50.5 | $157K | 58 | 50 |
| Oil change and quick lube | 9 | #476 of 479 | 5 | 1.9 | $4.2M | 30 | 3 |
| Optometrists and eye care | 9 | #1,275 of 1,302 | 17 | 6.5 | $1.6M | 51 | 10 |
| Car washes and detailing | 6 | #1,443 of 1,451 | 20 | 7.6 | $1M | 41 | 8 |
| Dry cleaners | Not scored | Not scored | 4 | 1.5 | $11.4M | 73 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 1.5 | $17.4M | 145 | 8 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $12M | 188 | 7 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $27.1M | Too few | Under 3 |
Household spending in Harrison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.9M | $793 | 83 |
| Gasoline and other fuels | $68M | $2,582 | 99 |
| Food away from home | $90.3M | $3,425 | 84 |
| Groceries | $150.1M | $5,694 | 90 |
| Personal care products and services | $21.6M | $821 | 82 |
| Child care and other personal services | $10.2M | $385 | 66 |
| Memberships, classes and admissions | $16.4M | $621 | 63 |
| Medical and dental services | $27.1M | $1,028 | 80 |
| Pets | $21.3M | $808 | 89 |
| Clothing, shoes and related services | $45.7M | $1,735 | 84 |
| Vehicle insurance | $58.4M | $2,215 | 113 |
| Home repairs, maintenance and insurance | $69.8M | $2,648 | 88 |
| Lawn care, cleaning and other household services | $36M | $1,366 | 97 |
| Rent and homeowner costs | $372.2M | $14,122 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harrison County
- Population, 2025 estimate
- 64,221−2.5% since 2020
- Households
- 26,353
- Median age
- 42.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 416 sq. mi.
- People per square mile
- 156
- Median household income
- $60,377+13.9% vs. 2015–2019, before inflation
- Average household income
- $84,166
- Median home value
- $166,200
- Jobs located here
- 34,505
- Daytime population
- 72,165Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Marion County, WV55,909 people
- Lewis County, WV16,740 people
- Doddridge County, WV7,711 people
- Barbour County, WV15,424 people
- Upshur County, WV23,712 people
- Monongalia County, WV107,163 people
- Wetzel County, WV14,078 people
Questions
How fast is Harrison County, WV growing?
Population estimates put Harrison County at 64,221 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 26,353 households. Against the 2015–2019 survey, median household income rose 13.9%, before inflation.
How much do households in Harrison County, WV spend?
Households in Harrison County spend about $372.2M a year on rent and homeowner costs, $150.1M on groceries and $90.3M on food away from home. Relative to the U.S., household spending in Harrison County runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in Harrison County, WV?
Of the business types scored in Harrison County, landscaping and lawn care companies (58); lawn care, cleaning and pest control companies (54); and real estate agents and brokers (53) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #497 of 1,493 scored counties.
How does Harrison County, WV compare with the U.S.?
Median household income in Harrison County is $60,377, 25% below the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate agents and brokers (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Harrison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Harrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.