County profile · West Virginia
Logan County, WV market data
How Logan County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,375
- −6.6% since 2020
- Households
- 12,760
- Median household income
- $49,723
- +37.5% vs. 2015–2019, before inflation
- Median home value
- $103,400
- Jobs located here
- 10,535
- Highest market score
- 57
- Coffee shops and cafes, #714 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Logan County by name and distance, and the households and spending within reach. Or open the report at the center of Logan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Logan County has an estimated 30,375 people and 12,760 households. Between 2020 and 2025, the population of Logan County declined 6.6%, against +3.1% for the U.S. Median household income in Logan County is $49,723, 38% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.5%, before inflation.
Relative to the U.S., household spending in Logan County runs highest on vehicle insurance (an index of 107, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Logan County, coffee shops and cafes (57), real estate agents and brokers (51) and real estate businesses (51) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #714 of 2,063 scored counties.
Against the U.S., map listings per household run highest for gas stations (87% above the U.S. rate) and lowest for hair salons (40% below the U.S. rate).
All 56 business types in Logan County
Highest Groundwork market score first. Each score compares Logan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 57 | #714 of 2,063 | 6 | 4.7 | $6.5M | 174 | 3 |
| Real estate agents and brokers | 51 | #968 of 2,176 | 6 | 4.7 | Index only | 508 | Under 3 |
| Real estate | 51 | #1,012 of 2,229 | 6 | 4.7 | Index only | 639 | Under 3 |
| Home repair trades | 48 | #1,100 of 2,057 | 6 | 4.7 | $5.1M | 209 | Under 3 |
| Bakeries and dessert shops | 47 | #1,022 of 1,889 | 8 | 6.3 | $4.8M | 117 | 3 |
| Insurance agencies | 45 | #1,283 of 2,272 | 19 | 14.9 | $1.4M | 112 | 9 |
| Pet businesses | 45 | #1,309 of 2,200 | 9 | 7.1 | $1M | 115 | Under 3 |
| Spas and skin care | 44 | #1,075 of 1,769 | 5 | 3.9 | $1.9M | 214 | Under 3 |
| HVAC and plumbing | 41 | #1,157 of 1,707 | 5 | 3.9 | $6.1M | 128 | Under 3 |
| Grocery stores | 39 | #1,384 of 2,070 | 6 | 4.7 | $11.3M | 122 | 6 |
| Restaurants and cafes | 35 | #1,809 of 2,405 | 95 | 74.5 | $408K | 110 | 51 |
| Hair salons | 35 | #1,863 of 2,339 | 18 | 14.1 | $520K | 121 | Under 3 |
| Grocery and convenience stores | 33 | #1,844 of 2,402 | 22 | 17.2 | $3.1M | 91 | 10 |
| Convenience stores | 29 | #1,815 of 2,261 | 13 | 10.2 | $5.2M | 66 | 4 |
| Sit-down restaurants | 28 | #2,099 of 2,405 | 53 | 41.5 | $731K | 110 | 25 |
| Pizza | 24 | #1,923 of 2,090 | 13 | 10.2 | $3M | 59 | 22 |
| Fast food and sandwich shops | 23 | #1,997 of 2,222 | 19 | 14.9 | $2M | 67 | 22 |
| Salons, barbers and spas | 23 | #2,256 of 2,385 | 39 | 30.6 | $240K | 113 | Under 3 |
| Funeral homes | 22 | #1,363 of 1,472 | 6 | 4.7 | $316K | 47 | 6 |
| Nail salons | 19 | #1,241 of 1,328 | 6 | 4.7 | $1.6M | 93 | Under 3 |
| Auto repair and car care | 19 | #2,293 of 2,401 | 57 | 44.7 | $166K | 62 | 16 |
| Clothing and shoe stores | 18 | #1,975 of 2,087 | 18 | 14.1 | $1.1M | 88 | Under 3 |
| Clothing, shoes and laundry | 18 | #2,105 of 2,210 | 24 | 18.8 | $839K | 95 | Under 3 |
| Auto repair shops | 17 | #2,304 of 2,378 | 29 | 22.7 | $325K | 73 | 14 |
| Gas stations | 16 | #2,270 of 2,358 | 26 | 20.4 | $1.2M | 51 | 19 |
| Doctors, dentists and clinics | 16 | #2,342 of 2,394 | 99 | 77.6 | $119K | 78 | 34 |
| Physical therapy | 12 | #1,391 of 1,422 | 8 | 6.3 | $1.5M | 61 | 6 |
| Primary care and pediatrics | 12 | #1,622 of 1,656 | 11 | 8.6 | $1.1M | 60 | 23 |
| Barbershops | 4 | #1,337 of 1,356 | 10 | 7.8 | $937K | 50 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $2.4M | 94 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.1 | $2.4M | 77 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 3.1 | $3M | 300 | 5 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 3.1 | $1.6M | 244 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.1 | $2.3M | 90 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.4 | $3.9M | 164 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.4 | $3.1M | 126 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.6 | $2.1M | Too few | 3 |
| Gyms | Not scored | Not scored | 2 | 1.6 | $3.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.6 | $3.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.6 | $4.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.6 | $5.9M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.6 | $4.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $30.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $11.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Logan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.4M | $739 | 77 |
| Gasoline and other fuels | $31.3M | $2,454 | 95 |
| Food away from home | $38.7M | $3,036 | 75 |
| Groceries | $67.8M | $5,312 | 84 |
| Personal care products and services | $9.4M | $734 | 73 |
| Child care and other personal services | $4.1M | $323 | 56 |
| Memberships, classes and admissions | $6.5M | $506 | 51 |
| Medical and dental services | $11.8M | $925 | 72 |
| Pets | $9.1M | $715 | 79 |
| Clothing, shoes and related services | $20.1M | $1,577 | 77 |
| Vehicle insurance | $26.8M | $2,098 | 107 |
| Home repairs, maintenance and insurance | $30.4M | $2,381 | 79 |
| Lawn care, cleaning and other household services | $15.8M | $1,238 | 88 |
| Rent and homeowner costs | $166.1M | $13,015 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Logan County
- Population, 2025 estimate
- 30,375−6.6% since 2020
- Households
- 12,760
- Median age
- 42.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.6
- Land area
- 453 sq. mi.
- People per square mile
- 69
- Median household income
- $49,723+37.5% vs. 2015–2019, before inflation
- Average household income
- $73,760
- Median home value
- $103,400
- Jobs located here
- 10,535
- Daytime population
- 32,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Logan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Logan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Wyoming County, WV20,629 people
- McDowell County, WV17,943 people
- Kanawha County, WV176,537 people
- Wayne County, WV38,164 people
- Raleigh County, WV73,195 people
Questions
How fast is Logan County, WV growing?
Population estimates put Logan County at 30,375 people in 2025, down 6.6% since 2020, against +3.1% for the U.S. It has 12,760 households. Median household income rose 37.5% from the 2015–2019 survey, before inflation.
How much do households in Logan County, WV spend?
Households in Logan County spend about $166.1M a year on rent and homeowner costs, $67.8M on groceries and $38.7M on food away from home. Set against the U.S., households in Logan County spend the most on vehicle insurance (an index of 107, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Logan County, WV?
The highest Groundwork market scores in Logan County are for coffee shops and cafes (57), real estate agents and brokers (51) and real estate businesses (51). Logan County ranks #714 of 2,063 scored counties for coffee shops and cafes.
How does Logan County, WV compare with the U.S.?
The median household income in Logan County is $49,723 a year, 38% below the U.S. median of $80,734. The population fell 6.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $103,400, against $332,700 for the U.S. For its number of households, Logan County has the most map listings, relative to the U.S., for gas stations (87% above the U.S. rate) and the fewest for hair salons (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Logan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Logan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Logan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Logan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.