Market rankings · West Virginia
Yoga, Pilates and fitness studios in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for yoga, Pilates and fitness studios, with competitor counts and household spending for each.
- Listings
- 72
- 3 chain locations (4%)
- Official establishments
- 118
- All fitness and recreational sports centers · −12.6% since 2019
- Household spending a year
- $433.8M
- On memberships, classes and admissions
- Listings per 10k households
- 1.0
- 58% below the U.S.
- Spending per listing
- $6M
- 48% above the U.S.
- Rank among states
- #16 of 51
- Market score 58 · Upper middle
A site report maps the yoga, Pilates and fitness studios on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Virginia has 72 yoga, Pilates and fitness studios on map listings as of September 2026. 3 of them (4%) are chain locations, against 18% across the U.S. That is 1.0 per 10,000 households, 58% below the U.S. rate of 2.4.
At $595 per household (39% below the U.S. average), households in West Virginia spend about $433.8M a year on memberships, classes and admissions. That works out to $6M per studio, 48% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
In 2023, official counts showed 118 businesses with payroll in West Virginia classed as fitness and recreational sports centers, down 12.6% from 2019. That is one for every 6,175 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 14 SBA-backed loans worth $4.9M have gone to businesses classed as fitness and recreational sports centers in West Virginia.
Among the 50 states and DC, West Virginia ranks #16 for yoga, Pilates and fitness studios, with a Groundwork market score of 58 (upper middle). Of the 6 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (75). The one scored small-town market in or partly in West Virginia, the Clarksburg area, scores 46.
Every market in West Virginia for yoga, Pilates and fitness studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 75 | 14 | 1.2 | $6.2M | +7.1% | #17 of 347 |
| 1Huntington-Ashland, WV-KY-OH | 59 | 12 | 0.8 | $7.8M | −2.6% | #86 of 347 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 52 | 679 | 2.9 | $4.4M | +3.3% | #149 of 347 |
| 2Charleston, WV | 50 | 9 | 1.0 | $5.7M | −4.7% | #161 of 347 |
| Winchester, VA-WV | 45 | 15 | 2.7 | $3.1M | +6.5% | #216 of 347 |
| 3Morgantown, WV | 19 | 17 | 3.0 | $2.4M | +1.3% | #347 of 347 |
| Wheeling, WV-OH | Not scored | 2 | 0.3 | $18.5M | −3.6% | |
| Weirton-Steubenville, WV-OH | Not scored | 1 | 0.2 | $30.9M | −3.6% | |
| Beckley, WV | Not scored | 3 | 0.7 | $7.7M | −4.3% | |
| Parkersburg-Vienna, WV | Not scored | 4 | 1.1 | $5.4M | −2.3% |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clarksburg, WV | 46 | 6 | 1.7 | $3.6M | −2.4% | #67 of 112 |
| Bluefield, WV-VA | Not scored | 2 | 0.5 | $10.4M | −3.8% | |
| Cumberland, MD-WV | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Fairmont, WV | Not scored | 1 | 0.4 | $14.5M | −1.2% | |
| Elkins, WV | Not scored | 1 | 0.9 | $5.9M | −3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 77 | 6 | 1.2 | $6.3M | +13.7% | #35 of 777 |
| 2Jefferson County, WV | 60 | 6 | 2.6 | $3.5M | +9.2% | #210 of 777 |
| 3Kanawha County, WV | 47 | 9 | 1.2 | $5.1M | −4.3% | #437 of 777 |
| 4Cabell County, WV | 29 | 9 | 2.3 | $2.6M | −3.2% | #704 of 777 |
| 5Harrison County, WV | 26 | 5 | 1.9 | $3.3M | −2.5% | #726 of 777 |
| 6Monongalia County, WV | 22 | 17 | 3.8 | $1.9M | +2.0% | #750 of 777 |
| Wood County, WV | Not scored | 4 | 1.1 | $5.1M | −2.1% | |
| Raleigh County, WV | Not scored | 1 | 0.3 | $14.9M | −3.5% | |
| Mercer County, WV | Not scored | 2 | 0.8 | $6.4M | −3.4% | |
| Putnam County, WV | Not scored | 1 | 0.4 | $18.4M | −1.0% | |
| Marion County, WV | Not scored | 1 | 0.4 | $14.5M | −1.2% | |
| Ohio County, WV | Not scored | 1 | 0.5 | $11.4M | −4.4% | |
| Fayette County, WV | Not scored | 2 | 1.3 | $4M | −5.6% | |
| Wayne County, WV | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Preston County, WV | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Greenbrier County, WV | Not scored | 1 | 0.7 | $7.1M | −4.0% | |
| Logan County, WV | Not scored | 0 | 0.0 | n/a | −6.6% | |
| Marshall County, WV | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Hancock County, WV | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Jackson County, WV | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Randolph County, WV | Not scored | 1 | 0.9 | $5.9M | −3.6% | |
| Mineral County, WV | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Mason County, WV | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Nicholas County, WV | Not scored | 1 | 1.1 | $5M | −2.9% | |
| Upshur County, WV | Not scored | 0 | 0.0 | n/a | −0.3% |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hampshire County, WV | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Mingo County, WV | Not scored | 1 | 1.1 | $3.9M | −8.7% | |
| Brooke County, WV | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Boone County, WV | Not scored | 0 | 0.0 | n/a | −6.9% | |
| Wyoming County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Lincoln County, WV | Not scored | 0 | 0.0 | n/a | −5.8% | |
| McDowell County, WV | Not scored | 0 | 0.0 | n/a | −10.9% | |
| Morgan County, WV | Not scored | 0 | 0.0 | n/a | +5.5% | |
| Lewis County, WV | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Taylor County, WV | Not scored | 1 | 1.5 | $3.8M | −2.4% | |
| Barbour County, WV | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Hardy County, WV | Not scored | 1 | 1.7 | $3M | +0.7% | |
| Wetzel County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Roane County, WV | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Monroe County, WV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Braxton County, WV | Not scored | 1 | 2.1 | $2.2M | −4.1% | |
| Summers County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Grant County, WV | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Ritchie County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Webster County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Tyler County, WV | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Clay County, WV | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pocahontas County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Doddridge County, WV | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Pleasants County, WV | Not scored | 0 | 0.0 | n/a | −4.1% | |
| Gilmer County, WV | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Tucker County, WV | Not scored | 1 | 3.5 | $1.6M | −3.1% | |
| Calhoun County, WV | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Pendleton County, WV | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Wirt County, WV | Not scored | 0 | 0.0 | n/a | −5.9% |
Markets with fewer than 5 yoga, Pilates and fitness studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many yoga, Pilates and fitness studios are in West Virginia?
Map listings as of September 2026 show 72 yoga, Pilates and fitness studios in West Virginia. 3 of them (4%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 118 businesses with payroll classed as fitness and recreational sports centers in 2023, down 12.6% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in West Virginia spend on memberships, classes and admissions?
About $433.8M a year, or $595 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 72 yoga, Pilates and fitness studios on map listings, it comes to $6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for yoga, Pilates and fitness studios?
West Virginia has 1.0 yoga, Pilates and fitness studios per 10,000 households, 58% below the U.S. rate of 2.4. Spending per studio is $6M, 48% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, West Virginia would have about 107, against 72 on map listings. There is one business with payroll in the industry for every 6,175 households, against one for every 3,109 across the U.S. The official count fell 12.6% from 2019 to 2023, against +5.8% for the U.S.
Which market in West Virginia has the highest market score for yoga, Pilates and fitness studios?
Among 6 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 75 (high). The one scored small-town market in or partly in West Virginia is the Clarksburg area, at 46 (lower middle). Among 6 scored counties in West Virginia, Berkeley County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 58 for yoga, Pilates and fitness studios (upper middle), #16 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for yoga, Pilates and fitness studios across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Gyms, studios and classes706 listings
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Screening a site or an acquisition in West Virginia?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.