Small-town market profile · Maryland
Cumberland, MD-WV area market data
Population, household spending and competition for 56 business types in the Cumberland area, each scored against other small-town markets.
- Population, 2025
- 93,640
- −1.3% since 2020
- Households
- 38,502
- Median household income
- $62,091
- +31.2% vs. 2015–2019, before inflation
- Median home value
- $161,600
- Jobs located here
- 34,329
- Highest market score
- 70
- Veterinarians, #61 of 398 scored small-town markets
A site report maps the competitors on map listings around any address in the Cumberland area by name and distance, and the households and spending within reach. Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 93,640 people live in the Cumberland area, in 38,502 households. Population estimates show the Cumberland area declined 1.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Cumberland area is $62,091 a year, 23% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Cumberland area spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in the Cumberland area are for veterinarians (70), gas stations (68) and pet stores (67). The Cumberland area ranks #61 of 398 scored small-town markets for veterinarians.
The Cumberland area takes in 2 counties: Allegany County, MD and Mineral County, WV. For its number of households, the Cumberland area has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (63% below the U.S. rate).
All 56 business types in the Cumberland area
Highest Groundwork market score first. Each score compares the Cumberland area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 70 | #61 of 398 | 9 | 2.3 | $3.3M | 122 | 7 |
| Gas stations | 68 | #87 of 536 | 26 | 6.8 | $4.1M | 171 | 33 |
| Pet stores | 67 | #43 of 220 | 7 | 1.8 | $4.3M | 94 | 3 |
| Roofing and gutters | 65 | #57 of 288 | 7 | 1.8 | $13.9M | 164 | 5 |
| Landscaping and lawn care | 62 | #109 of 399 | 17 | 4.4 | $3M | 101 | 23 |
| Chiropractors | 62 | #117 of 426 | 10 | 2.6 | $3.8M | 159 | 7 |
| Lawn, cleaning and pest control | 62 | #122 of 481 | 24 | 6.2 | $2.1M | 125 | 39 |
| Insurance agencies | 62 | #165 of 537 | 52 | 13.5 | $1.7M | 139 | 30 |
| Electricians | 61 | #76 of 295 | 9 | 2.3 | $10.8M | 90 | 13 |
| Real estate agents and brokers | 61 | #117 of 533 | 43 | 11.2 | Index only | 225 | 16 |
| Real estate | 61 | #121 of 536 | 59 | 15.3 | Index only | 207 | 25 |
| Home repair trades | 61 | #127 of 526 | 36 | 9.4 | $2.7M | 111 | 38 |
| Coffee shops and cafes | 61 | #149 of 529 | 26 | 6.8 | $4.9M | 132 | 10 |
| HVAC and plumbing | 60 | #138 of 476 | 20 | 5.2 | $4.9M | 102 | 20 |
| Collision repair and body shops | 58 | #118 of 387 | 7 | 1.8 | $4.6M | 149 | 9 |
| Property management | 56 | #71 of 180 | 10 | 2.6 | Index only | 95 | 4 |
| Pet businesses | 55 | #211 of 527 | 42 | 10.9 | $709K | 81 | 14 |
| Tire shops | 54 | #183 of 431 | 10 | 2.6 | $3.2M | 128 | 7 |
| Gyms | 53 | #226 of 506 | 20 | 5.2 | $1.1M | 83 | 4 |
| Pet grooming and boarding | 52 | #182 of 387 | 19 | 4.9 | $1.6M | 62 | 4 |
| Car washes and detailing | 52 | #200 of 441 | 14 | 3.6 | $2.3M | 91 | 3 |
| Gyms, studios and classes | 52 | #252 of 535 | 35 | 9.1 | $619K | 93 | 4 |
| Barbershops | 51 | #188 of 377 | 11 | 2.9 | $2.8M | 147 | Under 3 |
| Optometrists and eye care | 48 | #227 of 400 | 14 | 3.6 | $2.7M | 87 | 5 |
| Restaurants and cafes | 48 | #277 of 538 | 350 | 90.9 | $363K | 98 | 145 |
| Grocery stores | 48 | #280 of 506 | 19 | 4.9 | $11.3M | 122 | 21 |
| Sit-down restaurants | 48 | #283 of 538 | 171 | 44.4 | $743K | 112 | 65 |
| Auto repair and car care | 47 | #300 of 538 | 128 | 33.2 | $251K | 94 | 47 |
| Spas and skin care | 46 | #298 of 504 | 30 | 7.8 | $1M | 116 | 4 |
| Clothing and shoe stores | 46 | #304 of 536 | 47 | 12.2 | $1.4M | 107 | 19 |
| Auto repair shops | 45 | #330 of 538 | 75 | 19.5 | $429K | 96 | 34 |
| Nail salons | 44 | #239 of 387 | 16 | 4.2 | $1.9M | 114 | 6 |
| Laundromats | 43 | #91 of 150 | 11 | 2.9 | $5.8M | 46 | 3 |
| Funeral homes | 43 | #220 of 365 | 18 | 4.7 | $353K | 52 | 11 |
| Clothing, shoes and laundry | 43 | #326 of 536 | 68 | 17.7 | $940K | 107 | 22 |
| Bakeries and dessert shops | 43 | #328 of 507 | 35 | 9.1 | $3.6M | 88 | 13 |
| Convenience stores | 43 | #349 of 529 | 43 | 11.2 | $5M | 64 | 10 |
| Grocery and convenience stores | 43 | #352 of 538 | 74 | 19.2 | $2.9M | 86 | 31 |
| Child care and preschools | 42 | #302 of 454 | 18 | 4.7 | $759K | 76 | 22 |
| Physical therapy | 39 | #282 of 400 | 16 | 4.2 | $2.4M | 99 | 13 |
| Fast food and sandwich shops | 38 | #378 of 537 | 54 | 14.0 | $2.4M | 77 | 70 |
| Pizza | 32 | #444 of 520 | 42 | 10.9 | $3M | 60 | 70 |
| Primary care and pediatrics | 29 | #380 of 458 | 22 | 5.7 | $1.7M | 97 | 87 |
| Salons, barbers and spas | 29 | #489 of 538 | 138 | 35.8 | $221K | 104 | 37 |
| Dentists and orthodontists | 28 | #465 of 526 | 38 | 9.9 | $1M | 102 | 30 |
| Hair salons | 27 | #488 of 538 | 78 | 20.3 | $391K | 91 | 27 |
| Martial arts and dance studios | 24 | #351 of 378 | 15 | 3.9 | $1.4M | 72 | Under 3 |
| Doctors, dentists and clinics | 22 | #500 of 538 | 265 | 68.8 | $144K | 94 | 146 |
| House cleaning | Not scored | Not scored | 4 | 1.0 | $12.6M | 197 | 13 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.0 | Index only | 338 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $10.7M | 78 | 3 |
| Pest control | Not scored | Not scored | 3 | 0.8 | $16.8M | 164 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $31.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $19.1M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Cumberland area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.1M | $835 | 87 |
| Gasoline and other fuels | $106.2M | $2,759 | 106 |
| Food away from home | $127M | $3,298 | 81 |
| Groceries | $215.3M | $5,592 | 88 |
| Personal care products and services | $30.5M | $792 | 79 |
| Child care and other personal services | $13.7M | $355 | 61 |
| Memberships, classes and admissions | $21.7M | $562 | 57 |
| Medical and dental services | $38.1M | $990 | 77 |
| Pets | $29.8M | $773 | 85 |
| Clothing, shoes and related services | $63.9M | $1,659 | 81 |
| Vehicle insurance | $90.8M | $2,359 | 121 |
| Home repairs, maintenance and insurance | $97.3M | $2,528 | 84 |
| Lawn care, cleaning and other household services | $50.4M | $1,309 | 93 |
| Rent and homeowner costs | $528.1M | $13,716 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cumberland area
- Population, 2025 estimate
- 93,640−1.3% since 2020
- Households
- 38,502
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 750 sq. mi.
- People per square mile
- 126
- Median household income
- $62,091+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,556
- Median home value
- $161,600
- Jobs located here
- 34,329
- Daytime population
- 91,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cumberland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cumberland area 2
- Allegany County, MD67,452 people
- Mineral County, WV26,854 people
Other markets based in Maryland 7
- Baltimore-Columbia-Towson, MD metro area2,849,436 people
- Hagerstown-Martinsburg, MD-WV metro area302,649 people
- Lexington Park, MD metro area209,439 people
- Salisbury, MD metro area129,736 people
- Ocean Pines, MD area53,700 people
- Easton, MD area37,917 people
- Cambridge, MD area32,754 people
Questions
How fast is the Cumberland, MD-WV area growing?
Population estimates put the Cumberland area at 93,640 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 38,502 households. Against the 2015–2019 survey, median household income rose 31.2%, before inflation.
How much do households in the Cumberland, MD-WV area spend?
Households in the Cumberland area spend about $528.1M a year on rent and homeowner costs, $215.3M on groceries and $127M on food away from home. Relative to the U.S., household spending in the Cumberland area runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in the Cumberland, MD-WV area?
Of the business types scored in the Cumberland area, veterinarians (70), gas stations (68) and pet stores (67) have the highest Groundwork market scores. For veterinarians, that ranks #61 of 398 scored small-town markets.
How does the Cumberland, MD-WV area compare with the U.S.?
Median household income in the Cumberland area is $62,091, 23% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate agents and brokers (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Cumberland area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cumberland area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in the Cumberland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.