County profile · West Virginia
Fayette County, WV market data
Population, household spending and competition for 56 business types in Fayette County, each scored against other counties.
- Population, 2025
- 38,165
- −5.6% since 2020
- Households
- 15,948
- Median household income
- $53,194
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $105,800
- Jobs located here
- 8,970
- Highest market score
- 60
- Home repair trades, #556 of 2,057 scored counties
A site report maps the competitors on map listings around any address in Fayette County by name and distance, and the households and spending within reach. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,165 people live in Fayette County, in 15,948 households. Population estimates put the population change in Fayette County from 2020 to 2025 at −5.6%, against +3.1% for the U.S. The median household income in Fayette County is $53,194 a year, 34% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Fayette County spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Fayette County are for home repair companies (60), pet businesses (57) and real estate businesses (55). Fayette County ranks #556 of 2,057 scored counties for home repair companies.
Fayette County is part of the Beckley metro area. For its number of households, Fayette County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (60% below the U.S. rate).
All 56 business types in Fayette County
Highest Groundwork market score first. Each score compares Fayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home repair trades | 60 | #556 of 2,057 | 8 | 5.0 | $4.8M | 196 | 13 |
| Pet businesses | 57 | #762 of 2,200 | 12 | 7.5 | $946K | 108 | 3 |
| Real estate | 55 | #797 of 2,229 | 8 | 5.0 | Index only | 603 | 14 |
| Auto repair and car care | 54 | #1,016 of 2,401 | 38 | 23.8 | $343K | 128 | 14 |
| Clothing, shoes and laundry | 53 | #985 of 2,210 | 15 | 9.4 | $1.7M | 190 | 4 |
| Insurance agencies | 52 | #1,031 of 2,272 | 13 | 8.2 | $2.9M | 228 | 19 |
| Real estate agents and brokers | 51 | #969 of 2,176 | 8 | 5.0 | Index only | 479 | Under 3 |
| Clothing and shoe stores | 51 | #1,000 of 2,087 | 12 | 7.5 | $2.1M | 164 | 4 |
| Hair salons | 50 | #1,149 of 2,339 | 18 | 11.3 | $658K | 153 | 6 |
| Grocery and convenience stores | 50 | #1,191 of 2,402 | 24 | 15.0 | $3.6M | 105 | 7 |
| Salons, barbers and spas | 47 | #1,310 of 2,385 | 37 | 23.2 | $320K | 151 | 8 |
| Bakeries and dessert shops | 45 | #1,103 of 1,889 | 7 | 4.4 | $7M | 169 | Under 3 |
| Auto repair shops | 43 | #1,508 of 2,378 | 26 | 16.3 | $501K | 113 | 14 |
| Spas and skin care | 42 | #1,168 of 1,769 | 7 | 4.4 | $1.7M | 193 | Under 3 |
| Grocery stores | 41 | #1,316 of 2,070 | 10 | 6.3 | $8.6M | 92 | 5 |
| Doctors, dentists and clinics | 38 | #1,741 of 2,394 | 59 | 37.0 | $253K | 166 | 39 |
| Chiropractors | 35 | #1,138 of 1,490 | 5 | 3.1 | $3M | 125 | Under 3 |
| Car washes and detailing | 34 | #1,109 of 1,451 | 5 | 3.1 | $2.6M | 104 | Under 3 |
| Dentists and orthodontists | 34 | #1,501 of 1,886 | 12 | 7.5 | $1.2M | 126 | 11 |
| Convenience stores | 30 | #1,790 of 2,261 | 14 | 8.8 | $6.1M | 78 | Under 3 |
| Fast food and sandwich shops | 30 | #1,839 of 2,222 | 22 | 13.8 | $2.2M | 73 | 24 |
| Restaurants and cafes | 30 | #2,022 of 2,405 | 146 | 91.5 | $336K | 91 | 55 |
| Funeral homes | 28 | #1,255 of 1,472 | 8 | 5.0 | $312K | 46 | 5 |
| Sit-down restaurants | 25 | #2,190 of 2,405 | 76 | 47.7 | $645K | 97 | 29 |
| Pizza | 23 | #1,959 of 2,090 | 22 | 13.8 | $2.2M | 44 | 24 |
| Physical therapy | 22 | #1,313 of 1,422 | 6 | 3.8 | $2.5M | 103 | 13 |
| Pet grooming and boarding | 21 | #1,344 of 1,461 | 7 | 4.4 | $1.6M | 64 | Under 3 |
| Gas stations | 18 | #2,243 of 2,358 | 38 | 23.8 | $1.1M | 48 | 24 |
| Martial arts and dance studios | 17 | #1,275 of 1,334 | 5 | 3.1 | $1.6M | 80 | Under 3 |
| Coffee shops and cafes | 16 | #2,011 of 2,063 | 16 | 10.0 | $3.1M | 83 | Under 3 |
| Gyms | 15 | #1,710 of 1,792 | 9 | 5.6 | $894K | 69 | Under 3 |
| Gyms, studios and classes | 13 | #2,033 of 2,088 | 16 | 10.0 | $503K | 76 | Under 3 |
| Barbershops | 12 | #1,290 of 1,356 | 9 | 5.6 | $1.3M | 70 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.5 | $1.3M | 128 | 7 |
| Electricians | Not scored | Not scored | 4 | 2.5 | $9.5M | 79 | 9 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.5 | $9.5M | 201 | 4 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.5 | $3.7M | 119 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $4.3M | 141 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 1.9 | $3.8M | 139 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $12.5M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.3 | $5.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.3 | $7.5M | Too few | 12 |
| Tire shops | Not scored | Not scored | 2 | 1.3 | $6.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $7.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.6 | $19.8M | Too few | 8 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.6 | $19.8M | Too few | 13 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Fayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13M | $817 | 85 |
| Gasoline and other fuels | $43.5M | $2,727 | 105 |
| Food away from home | $49M | $3,073 | 75 |
| Groceries | $85.5M | $5,362 | 85 |
| Personal care products and services | $11.8M | $743 | 74 |
| Child care and other personal services | $5.1M | $321 | 55 |
| Memberships, classes and admissions | $8M | $505 | 51 |
| Medical and dental services | $14.9M | $935 | 73 |
| Pets | $11.4M | $712 | 78 |
| Clothing, shoes and related services | $25M | $1,571 | 76 |
| Vehicle insurance | $37.3M | $2,337 | 119 |
| Home repairs, maintenance and insurance | $38.2M | $2,394 | 79 |
| Lawn care, cleaning and other household services | $19.8M | $1,241 | 88 |
| Rent and homeowner costs | $209M | $13,102 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fayette County
- Population, 2025 estimate
- 38,165−5.6% since 2020
- Households
- 15,948
- Median age
- 44.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 662 sq. mi.
- People per square mile
- 60
- Median household income
- $53,194+28.5% vs. 2015–2019, before inflation
- Average household income
- $68,298
- Median home value
- $105,800
- Jobs located here
- 8,970
- Daytime population
- 33,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Raleigh County, WV73,195 people
- Nicholas County, WV24,277 people
- Summers County, WV11,729 people
- Clay County, WV7,835 people
- Boone County, WV21,026 people
- Wyoming County, WV20,629 people
- Kanawha County, WV176,537 people
- Greenbrier County, WV32,386 people
Questions
How fast is Fayette County, WV growing?
Population estimates put Fayette County at 38,165 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 15,948 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.
How much do households in Fayette County, WV spend?
Households in Fayette County spend about $209M a year on rent and homeowner costs, $85.5M on groceries and $49M on food away from home. Relative to the U.S., household spending in Fayette County runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Fayette County, WV?
Of the business types scored in Fayette County, home repair companies (60), pet businesses (57) and real estate businesses (55) have the highest Groundwork market scores. For home repair companies, that ranks #556 of 2,057 scored counties.
How does Fayette County, WV compare with the U.S.?
Median household income in Fayette County is $53,194, 34% below the U.S. median of $80,734. The population fell 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $105,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Fayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.