Market rankings · West Virginia
Gyms in West Virginia
Markets across West Virginia ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 387
- 103 chain locations (27%)
- Official establishments
- 118
- All fitness and recreational sports centers · −12.6% since 2019
- Household spending a year
- $433.8M
- On memberships, classes and admissions
- Listings per 10k households
- 5.3
- 30% below the U.S.
- Spending per listing
- $1.1M
- 14% below the U.S.
- Rank among states
- #49 of 51
- Market score 36 · Lower middle
A site report maps the gyms on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 387 gyms in West Virginia. 103 of them (27%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 5.3, 30% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in West Virginia comes to about $433.8M a year: $595 per household, 39% below the U.S. average. That is about $1.1M of household spending for each gym on map listings, 14% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 118 businesses with payroll classed as fitness and recreational sports centers in West Virginia in 2023, down 12.6% from 2019. That is one for every 6,175 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 14 SBA-backed loans worth $4.9M have gone to businesses classed as fitness and recreational sports centers in West Virginia.
Among the 50 states and DC, West Virginia ranks #49 for gyms, with a Groundwork market score of 36 (lower middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (80). Of the 5 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest (53).
Every market in West Virginia for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 80 | 43 | 3.6 | $2M | +7.1% | #10 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 66 | 1,732 | 7.3 | $1.7M | +3.3% | #59 of 387 |
| 1Wheeling, WV-OH | 52 | 26 | 4.5 | $1.4M | −3.6% | #165 of 387 |
| Winchester, VA-WV | 52 | 42 | 7.6 | $1.1M | +6.5% | #174 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 40 | 86 | 5.7 | $1.1M | −2.6% | #279 of 387 |
| 3Charleston, WV | 35 | 48 | 5.5 | $1.1M | −4.7% | #320 of 387 |
| 4Beckley, WV | 29 | 27 | 6.0 | $850K | −4.3% | #354 of 387 |
| 5Parkersburg-Vienna, WV | 27 | 25 | 6.6 | $858K | −2.3% | #365 of 387 |
| 6Morgantown, WV | 25 | 43 | 7.5 | $933K | +1.3% | #369 of 387 |
| 7Weirton-Steubenville, WV-OH | 18 | 31 | 6.2 | $998K | −3.6% | #380 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 53 | 20 | 5.2 | $1.1M | −1.3% | #226 of 506 |
| 1Clarksburg, WV | 38 | 20 | 5.6 | $1.1M | −2.4% | #376 of 506 |
| 2Bluefield, WV-VA | 35 | 25 | 6.2 | $832K | −3.8% | #410 of 506 |
| 3Fairmont, WV | 34 | 23 | 9.9 | $629K | −1.2% | #422 of 506 |
| 4Elkins, WV | 30 | 6 | 5.6 | $985K | −3.6% | #436 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 91 | 8 | 3.5 | $2.7M | +9.2% | #7 of 1,792 |
| 2Berkeley County, WV | 85 | 10 | 2.0 | $3.8M | +13.7% | #31 of 1,792 |
| 3Preston County, WV | 52 | 5 | 3.9 | $1.5M | −0.6% | #826 of 1,792 |
| 4Putnam County, WV | 51 | 18 | 7.7 | $1M | −1.0% | #888 of 1,792 |
| 5Mineral County, WV | 47 | 5 | 4.5 | $1.4M | −0.4% | #1,013 of 1,792 |
| 6Ohio County, WV | 46 | 10 | 5.5 | $1.1M | −4.4% | #1,052 of 1,792 |
| 7Hancock County, WV | 43 | 5 | 3.9 | $1.5M | −4.5% | #1,153 of 1,792 |
| 8Greenbrier County, WV | 37 | 5 | 3.4 | $1.4M | −4.0% | #1,314 of 1,792 |
| 9Kanawha County, WV | 35 | 47 | 6.1 | $982K | −4.3% | #1,379 of 1,792 |
| 10Cabell County, WV | 34 | 24 | 6.1 | $959K | −3.2% | #1,406 of 1,792 |
| 11Raleigh County, WV | 34 | 18 | 6.2 | $828K | −3.5% | #1,410 of 1,792 |
| 12Marion County, WV | 32 | 23 | 9.9 | $629K | −1.2% | #1,460 of 1,792 |
| 13Harrison County, WV | 31 | 15 | 5.7 | $1.1M | −2.5% | #1,464 of 1,792 |
| 14Monongalia County, WV | 31 | 38 | 8.5 | $863K | +2.0% | #1,473 of 1,792 |
| 15Wood County, WV | 30 | 25 | 7.0 | $820K | −2.1% | #1,493 of 1,792 |
| 16Randolph County, WV | 29 | 6 | 5.6 | $985K | −3.6% | #1,511 of 1,792 |
| 17Jackson County, WV | 23 | 7 | 6.1 | $926K | −1.0% | #1,619 of 1,792 |
| 18Upshur County, WV | 17 | 7 | 7.3 | $740K | −0.3% | #1,697 of 1,792 |
| 19Fayette County, WV | 15 | 9 | 5.6 | $894K | −5.6% | #1,710 of 1,792 |
| 20Mercer County, WV | 14 | 15 | 6.2 | $848K | −3.4% | #1,719 of 1,792 |
| 21Brooke County, WV | 12 | 7 | 7.2 | $786K | −6.0% | #1,731 of 1,792 |
| 22Wetzel County, WV | 6 | 6 | 9.8 | $566K | −4.6% | #1,779 of 1,792 |
| 23Mingo County, WV | 2 | 7 | 7.5 | $557K | −8.7% | #1,791 of 1,792 |
| Wayne County, WV | Not scored | 2 | 1.3 | $4.4M | −4.0% | |
| Logan County, WV | Not scored | 2 | 1.6 | $3.2M | −6.6% |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marshall County, WV | Not scored | 4 | 3.2 | $1.7M | −4.4% | |
| Mason County, WV | Not scored | 4 | 3.9 | $1.3M | −2.7% | |
| Nicholas County, WV | Not scored | 4 | 4.2 | $1.3M | −2.9% | |
| Hampshire County, WV | Not scored | 4 | 4.6 | $1.3M | +4.4% | |
| Boone County, WV | Not scored | 1 | 1.3 | $4.1M | −6.9% | |
| Wyoming County, WV | Not scored | 3 | 3.7 | $1.2M | −7.1% | |
| Lincoln County, WV | Not scored | 1 | 1.3 | $3.6M | −5.8% | |
| McDowell County, WV | Not scored | 1 | 1.5 | $2.2M | −10.9% | |
| Morgan County, WV | Not scored | 1 | 1.4 | $4.5M | +5.5% | |
| Lewis County, WV | Not scored | 4 | 5.7 | $1.1M | −3.7% | |
| Taylor County, WV | Not scored | 4 | 6.1 | $962K | −2.4% | |
| Barbour County, WV | Not scored | 4 | 6.5 | $706K | −0.3% | |
| Hardy County, WV | Not scored | 3 | 5.0 | $993K | +0.7% | |
| Roane County, WV | Not scored | 3 | 5.3 | $858K | −4.8% | |
| Monroe County, WV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Braxton County, WV | Not scored | 4 | 8.4 | $544K | −4.1% | |
| Summers County, WV | Not scored | 1 | 2.1 | $2M | −3.3% | |
| Grant County, WV | Not scored | 1 | 2.3 | $2.4M | +0.4% | |
| Ritchie County, WV | Not scored | 4 | 11.8 | $408K | −4.6% | |
| Webster County, WV | Not scored | 2 | 6.9 | $635K | −7.1% | |
| Tyler County, WV | Not scored | 3 | 9.1 | $670K | −5.0% | |
| Clay County, WV | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pocahontas County, WV | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Doddridge County, WV | Not scored | 1 | 3.9 | $1.6M | −1.9% | |
| Pleasants County, WV | Not scored | 1 | 3.6 | $1.7M | −4.1% | |
| Gilmer County, WV | Not scored | 2 | 8.9 | $490K | −4.2% | |
| Tucker County, WV | Not scored | 1 | 3.5 | $1.6M | −3.1% | |
| Calhoun County, WV | Not scored | 1 | 4.0 | $1.1M | −3.6% | |
| Pendleton County, WV | Not scored | 1 | 4.3 | $1.2M | −4.9% | |
| Wirt County, WV | Not scored | 0 | 0.0 | n/a | −5.9% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in West Virginia?
There are 387 gyms on map listings in West Virginia as of September 2026. 103 of them (27%) are chain locations. The listings count gyms and fitness centers. Official counts show 118 businesses with payroll classed as fitness and recreational sports centers in 2023, down 12.6% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in West Virginia spend on memberships, classes and admissions?
About $433.8M a year, or $595 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 387 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for gyms?
West Virginia has 5.3 gyms per 10,000 households, 30% below the U.S. rate of 7.6. Spending per gym is $1.1M, 14% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, West Virginia would have about 333, against 387 on map listings. There is one business with payroll in the industry for every 6,175 households, against one for every 3,109 across the U.S. The official count fell 12.6% from 2019 to 2023, against +5.8% for the U.S.
Which market in West Virginia has the highest market score for gyms?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 80 (high). Among 5 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest, at 53 (upper middle). Among 23 scored counties in West Virginia, Jefferson County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 36 for gyms (lower middle), #49 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Gyms, studios and classes706 listings
- Yoga, Pilates and fitness studios72 listings
- Martial arts and dance studios247 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.