County profile · West Virginia
Mercer County, WV market data
Population, household spending and competition for 56 business types in Mercer County, each scored against other counties.
- Population, 2025
- 57,503
- −3.4% since 2020
- Households
- 24,224
- Median household income
- $53,210
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $121,700
- Jobs located here
- 19,809
- Highest market score
- 66
- Lawn, cleaning and pest control, #307 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Mercer County by name and distance, and the households and spending within reach. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 57,503 people live in Mercer County, in 24,224 households. Population estimates show Mercer County declined 3.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in Mercer County is $53,210 a year, 34% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mercer County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Mercer County are for lawn care, cleaning and pest control companies (66); landscaping and lawn care companies (63); and HVAC and plumbing companies (59). Mercer County ranks #307 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Mercer County is part of the Bluefield area. For its number of households, Mercer County has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (69% below the U.S. rate).
All 56 business types in Mercer County
Highest Groundwork market score first. Each score compares Mercer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 66 | #307 of 1,771 | 11 | 4.5 | $2.8M | 167 | 17 |
| Landscaping and lawn care | 63 | #393 of 1,493 | 8 | 3.3 | $3.9M | 132 | 11 |
| HVAC and plumbing | 59 | #512 of 1,707 | 8 | 3.3 | $7.4M | 156 | 13 |
| Real estate agents and brokers | 59 | #583 of 2,176 | 23 | 9.5 | Index only | 256 | 6 |
| Coffee shops and cafes | 59 | #634 of 2,063 | 12 | 5.0 | $6.3M | 170 | 4 |
| Home repair trades | 58 | #644 of 2,057 | 17 | 7.0 | $3.5M | 143 | 23 |
| Real estate | 58 | #648 of 2,229 | 30 | 12.4 | Index only | 247 | 10 |
| Insurance agencies | 53 | #1,007 of 2,272 | 32 | 13.2 | $1.8M | 142 | 20 |
| Grocery stores | 52 | #925 of 2,070 | 11 | 4.5 | $11.9M | 128 | 8 |
| Bakeries and dessert shops | 47 | #1,029 of 1,889 | 17 | 7.0 | $4.4M | 107 | 4 |
| Electricians | 45 | #702 of 1,160 | 6 | 2.5 | $9.9M | 82 | 7 |
| Grocery and convenience stores | 43 | #1,472 of 2,402 | 46 | 19.0 | $2.9M | 84 | 12 |
| Veterinarians | 41 | #954 of 1,485 | 9 | 3.7 | $2M | 72 | 5 |
| Funeral homes | 40 | #980 of 1,472 | 11 | 4.5 | $377K | 56 | 6 |
| Restaurants and cafes | 40 | #1,599 of 2,405 | 193 | 79.7 | $392K | 106 | 82 |
| Nail salons | 38 | #979 of 1,328 | 8 | 3.3 | $2.3M | 137 | Under 3 |
| Convenience stores | 37 | #1,592 of 2,261 | 29 | 12.0 | $4.5M | 57 | 4 |
| Pet businesses | 37 | #1,634 of 2,200 | 29 | 12.0 | $612K | 70 | 10 |
| Physical therapy | 35 | #1,098 of 1,422 | 8 | 3.3 | $2.9M | 121 | Under 3 |
| Pizza | 35 | #1,624 of 2,090 | 21 | 8.7 | $3.6M | 71 | 36 |
| Sit-down restaurants | 34 | #1,864 of 2,405 | 106 | 43.8 | $713K | 107 | 40 |
| Optometrists and eye care | 33 | #1,031 of 1,302 | 7 | 2.9 | $3.3M | 106 | 5 |
| Tire shops | 33 | #1,186 of 1,530 | 13 | 5.4 | $1.5M | 61 | 3 |
| Gas stations | 33 | #1,857 of 2,358 | 44 | 18.2 | $1.5M | 63 | 26 |
| Salons, barbers and spas | 32 | #2,066 of 2,385 | 93 | 38.4 | $197K | 93 | 11 |
| Pet grooming and boarding | 28 | #1,229 of 1,461 | 12 | 5.0 | $1.5M | 58 | 5 |
| Spas and skin care | 28 | #1,562 of 1,769 | 17 | 7.0 | $1.1M | 123 | Under 3 |
| Clothing, shoes and laundry | 28 | #1,887 of 2,210 | 48 | 19.8 | $810K | 92 | 14 |
| Fast food and sandwich shops | 28 | #1,899 of 2,222 | 39 | 16.1 | $1.9M | 64 | 36 |
| Child care and preschools | 27 | #1,388 of 1,611 | 13 | 5.4 | $595K | 59 | 12 |
| Clothing and shoe stores | 27 | #1,787 of 2,087 | 36 | 14.9 | $1.1M | 85 | 14 |
| Collision repair and body shops | 26 | #1,167 of 1,327 | 7 | 2.9 | $2.8M | 92 | Under 3 |
| Dentists and orthodontists | 26 | #1,729 of 1,886 | 24 | 9.9 | $967K | 98 | 17 |
| Car washes and detailing | 24 | #1,329 of 1,451 | 18 | 7.4 | $1.1M | 44 | 3 |
| Hair salons | 24 | #2,149 of 2,339 | 57 | 23.5 | $321K | 75 | 10 |
| Doctors, dentists and clinics | 24 | #2,226 of 2,394 | 152 | 62.7 | $153K | 100 | 63 |
| Auto repair and car care | 23 | #2,218 of 2,401 | 106 | 43.8 | $188K | 70 | 33 |
| Auto repair shops | 22 | #2,211 of 2,378 | 60 | 24.8 | $332K | 75 | 26 |
| Barbershops | 21 | #1,206 of 1,356 | 11 | 4.5 | $1.7M | 88 | Under 3 |
| Pet stores | 18 | #910 of 974 | 6 | 2.5 | $3M | 65 | Under 3 |
| Martial arts and dance studios | 18 | #1,269 of 1,334 | 8 | 3.3 | $1.6M | 79 | Under 3 |
| Primary care and pediatrics | 15 | #1,600 of 1,656 | 24 | 9.9 | $967K | 54 | 38 |
| Gyms, studios and classes | 15 | #2,016 of 2,088 | 25 | 10.3 | $509K | 77 | Under 3 |
| Gyms | 14 | #1,719 of 1,792 | 15 | 6.2 | $848K | 65 | Under 3 |
| Laundromats | 11 | #761 of 785 | 5 | 2.1 | $7.8M | 62 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.7 | Index only | 145 | 4 |
| Chiropractors | Not scored | Not scored | 3 | 1.2 | $7.7M | 323 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 274 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $6.6M | 48 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.2 | $19.7M | 233 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $15.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $6.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $38.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $30.8M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $23.2M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mercer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.9M | $823 | 86 |
| Gasoline and other fuels | $65.9M | $2,719 | 105 |
| Food away from home | $75.6M | $3,120 | 77 |
| Groceries | $131.1M | $5,413 | 86 |
| Personal care products and services | $18.3M | $756 | 75 |
| Child care and other personal services | $7.7M | $320 | 55 |
| Memberships, classes and admissions | $12.7M | $525 | 53 |
| Medical and dental services | $23.2M | $958 | 74 |
| Pets | $17.7M | $732 | 81 |
| Clothing, shoes and related services | $38.9M | $1,605 | 78 |
| Vehicle insurance | $56.9M | $2,350 | 120 |
| Home repairs, maintenance and insurance | $59.2M | $2,445 | 81 |
| Lawn care, cleaning and other household services | $30.8M | $1,272 | 90 |
| Rent and homeowner costs | $321.3M | $13,265 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mercer County
- Population, 2025 estimate
- 57,503−3.4% since 2020
- Households
- 24,224
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 419 sq. mi.
- People per square mile
- 140
- Median household income
- $53,210+30.5% vs. 2015–2019, before inflation
- Average household income
- $71,510
- Median home value
- $121,700
- Jobs located here
- 19,809
- Daytime population
- 57,149Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- McDowell County, WV17,943 people
- Raleigh County, WV73,195 people
- Wyoming County, WV20,629 people
- Monroe County, WV12,386 people
- Fayette County, WV39,519 people
- Greenbrier County, WV32,386 people
- Logan County, WV31,418 people
Questions
How fast is Mercer County, WV growing?
Population estimates put Mercer County at 57,503 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 24,224 households. Against the 2015–2019 survey, median household income rose 30.5%, before inflation.
How much do households in Mercer County, WV spend?
Households in Mercer County spend about $321.3M a year on rent and homeowner costs, $131.1M on groceries and $75.6M on food away from home. Relative to the U.S., household spending in Mercer County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Mercer County, WV?
Of the business types scored in Mercer County, lawn care, cleaning and pest control companies (66); landscaping and lawn care companies (63); and HVAC and plumbing companies (59) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #307 of 1,771 scored counties.
How does Mercer County, WV compare with the U.S.?
Median household income in Mercer County is $53,210, 34% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $121,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for real estate agents and brokers (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Mercer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.