County profile · West Virginia
Jefferson County, WV market data
Population, household spending and competition for 56 business types in Jefferson County, each scored against other counties.
- Population, 2025
- 63,102
- +9.2% since 2020
- Households
- 22,804
- Median household income
- $98,806
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $350,800
- Jobs located here
- 17,187
- Highest market score
- 94
- Clothing and shoe stores, #6 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 63,102 people live in Jefferson County, in 22,804 households. Population estimates show Jefferson County grew 9.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Jefferson County is $98,806 a year, 22% above the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jefferson County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (95).
The highest Groundwork market scores in Jefferson County are for clothing and shoe stores (94), gas stations (93) and gyms (91). Jefferson County ranks #6 of 2,087 scored counties for clothing and shoe stores.
Jefferson County is part of the Washington-Arlington-Alexandria metro area. For its number of households, Jefferson County has the most map listings, relative to the U.S., for landscaping and lawn care companies (65% above the U.S. rate) and the fewest for clothing and shoe stores (67% below the U.S. rate).
All 56 business types in Jefferson County
Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 94 | #6 of 2,087 | 12 | 5.3 | $4.1M | 322 | 4 |
| Gas stations | 93 | #8 of 2,358 | 7 | 3.1 | $11M | 460 | 17 |
| Gyms | 91 | #7 of 1,792 | 8 | 3.5 | $2.7M | 204 | Under 3 |
| Barbershops | 90 | #12 of 1,356 | 5 | 2.2 | $4.7M | 247 | Under 3 |
| Car washes and detailing | 88 | #16 of 1,451 | 5 | 2.2 | $4.9M | 196 | Under 3 |
| Pet grooming and boarding | 87 | #15 of 1,461 | 8 | 3.5 | $3M | 118 | Under 3 |
| Spas and skin care | 87 | #17 of 1,769 | 12 | 5.3 | $1.9M | 221 | 3 |
| Grocery stores | 87 | #83 of 2,070 | 11 | 4.8 | $13.6M | 146 | 7 |
| Pet businesses | 86 | #20 of 2,200 | 28 | 12.3 | $860K | 98 | 6 |
| Insurance agencies | 86 | #118 of 2,272 | 28 | 12.3 | $2.3M | 184 | 15 |
| Dentists and orthodontists | 85 | #23 of 1,886 | 12 | 5.3 | $2.4M | 242 | 10 |
| Chiropractors | 84 | #24 of 1,490 | 7 | 3.1 | $4.1M | 170 | 3 |
| Hair salons | 84 | #43 of 2,339 | 22 | 9.6 | $1.1M | 246 | 10 |
| Gyms, studios and classes | 83 | #41 of 2,088 | 24 | 10.5 | $884K | 134 | 6 |
| Clothing, shoes and laundry | 83 | #100 of 2,210 | 29 | 12.7 | $1.7M | 193 | 9 |
| Nail salons | 82 | #30 of 1,328 | 8 | 3.5 | $2.9M | 174 | 3 |
| Home repair trades | 82 | #31 of 2,057 | 25 | 11.0 | $3M | 122 | 28 |
| Pizza | 82 | #61 of 2,090 | 18 | 7.9 | $5.5M | 109 | 32 |
| Auto repair and car care | 82 | #92 of 2,401 | 57 | 25.0 | $433K | 161 | 28 |
| Fast food and sandwich shops | 82 | #101 of 2,222 | 28 | 12.3 | $3.6M | 117 | 32 |
| Salons, barbers and spas | 81 | #59 of 2,385 | 50 | 21.9 | $466K | 219 | 16 |
| Primary care and pediatrics | 81 | #75 of 1,656 | 5 | 2.2 | $5.7M | 320 | 22 |
| Auto repair shops | 79 | #131 of 2,378 | 34 | 14.9 | $725K | 163 | 22 |
| Physical therapy | 78 | #99 of 1,422 | 10 | 4.4 | $2.9M | 119 | 3 |
| Electricians | 77 | #78 of 1,160 | 7 | 3.1 | $10.6M | 88 | 9 |
| Tire shops | 76 | #154 of 1,530 | 7 | 3.1 | $3.5M | 141 | 4 |
| Veterinarians | 76 | #160 of 1,485 | 9 | 3.9 | $2.7M | 98 | 6 |
| Doctors, dentists and clinics | 76 | #178 of 2,394 | 86 | 37.7 | $332K | 218 | 42 |
| Sit-down restaurants | 74 | #273 of 2,405 | 102 | 44.7 | $977K | 147 | 44 |
| HVAC and plumbing | 73 | #159 of 1,707 | 15 | 6.6 | $4.9M | 104 | 19 |
| Restaurants and cafes | 73 | #325 of 2,405 | 222 | 97.4 | $449K | 121 | 93 |
| Grocery and convenience stores | 71 | #422 of 2,402 | 47 | 20.6 | $3.2M | 94 | 15 |
| Optometrists and eye care | 68 | #236 of 1,302 | 8 | 3.5 | $3.6M | 114 | 4 |
| Martial arts and dance studios | 67 | #227 of 1,334 | 10 | 4.4 | $2.1M | 105 | 6 |
| Child care and preschools | 66 | #367 of 1,611 | 13 | 5.7 | $1M | 103 | 16 |
| Lawn, cleaning and pest control | 62 | #440 of 1,771 | 25 | 11.0 | $1.5M | 91 | 40 |
| Mortgage brokers and lenders | 61 | #231 of 887 | 6 | 2.6 | Index only | 163 | 8 |
| Bakeries and dessert shops | 61 | #528 of 1,889 | 25 | 11.0 | $4M | 96 | 14 |
| Coffee shops and cafes | 61 | #581 of 2,063 | 27 | 11.8 | $3.7M | 100 | 14 |
| Convenience stores | 61 | #736 of 2,261 | 29 | 12.7 | $5.2M | 65 | 8 |
| Yoga, Pilates and fitness studios | 60 | #210 of 777 | 6 | 2.6 | $3.5M | 87 | Under 3 |
| Landscaping and lawn care | 60 | #478 of 1,493 | 18 | 7.9 | $2.1M | 72 | 24 |
| Real estate | 54 | #884 of 2,229 | 73 | 32.0 | Index only | 121 | 41 |
| Real estate agents and brokers | 53 | #910 of 2,176 | 62 | 27.2 | Index only | 113 | 25 |
| Laundromats | 47 | #422 of 785 | 5 | 2.2 | $9.8M | 79 | 5 |
| Pest control | 45 | #416 of 699 | 7 | 3.1 | $5.4M | 53 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 1.8 | $796K | 117 | 3 |
| Property management | Not scored | Not scored | 4 | 1.8 | Index only | 172 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.3 | $8.2M | 267 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.3 | $16.4M | 105 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $8.2M | 60 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.3 | $8M | 177 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.3 | $24.7M | 292 | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $28.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 11 |
Household spending in Jefferson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.7M | $1,082 | 113 |
| Gasoline and other fuels | $76.7M | $3,365 | 130 |
| Food away from home | $99.6M | $4,369 | 107 |
| Groceries | $149.5M | $6,558 | 104 |
| Personal care products and services | $23.3M | $1,021 | 102 |
| Child care and other personal services | $13.4M | $587 | 101 |
| Memberships, classes and admissions | $21.2M | $931 | 95 |
| Medical and dental services | $28.5M | $1,251 | 97 |
| Pets | $24.1M | $1,056 | 116 |
| Clothing, shoes and related services | $49.2M | $2,156 | 105 |
| Vehicle insurance | $64.9M | $2,844 | 145 |
| Home repairs, maintenance and insurance | $74M | $3,247 | 108 |
| Lawn care, cleaning and other household services | $38M | $1,667 | 118 |
| Rent and homeowner costs | $382M | $16,750 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jefferson County
- Population, 2025 estimate
- 63,102+9.2% since 2020
- Households
- 22,804
- Median age
- 41.8
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 209 sq. mi.
- People per square mile
- 283
- Median household income
- $98,806+22.9% vs. 2015–2019, before inflation
- Average household income
- $120,421
- Median home value
- $350,800
- Jobs located here
- 17,187
- Daytime population
- 48,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Berkeley County, WV129,514 people
- Morgan County, WV17,426 people
- Hampshire County, WV23,465 people
- Mineral County, WV26,854 people
- Hardy County, WV14,243 people
- Grant County, WV10,983 people
- Pendleton County, WV6,043 people
- Tucker County, WV6,654 people
Questions
How fast is Jefferson County, WV growing?
Population estimates put Jefferson County at 63,102 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 22,804 households. Against the 2015–2019 survey, median household income rose 22.9%, before inflation.
How much do households in Jefferson County, WV spend?
Households in Jefferson County spend about $382M a year on rent and homeowner costs, $149.5M on groceries and $99.6M on food away from home. Relative to the U.S., household spending in Jefferson County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (95).
Which business types have the highest market scores in Jefferson County, WV?
Of the business types scored in Jefferson County, clothing and shoe stores (94), gas stations (93) and gyms (91) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #6 of 2,087 scored counties.
How does Jefferson County, WV compare with the U.S.?
Median household income in Jefferson County is $98,806, 22% above the U.S. median of $80,734. The population rose 9.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $350,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (65% above the U.S. rate) and lowest for clothing and shoe stores (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Jefferson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.