County profile · West Virginia
Mason County, WV market data
Population, household spending and competition for 56 business types in Mason County, each scored against other counties.
- Population, 2025
- 24,707
- −2.7% since 2020
- Households
- 10,211
- Median household income
- $49,761
- +8.0% vs. 2015–2019, before inflation
- Median home value
- $120,300
- Jobs located here
- 5,376
- Highest market score
- 67
- Insurance agencies, #546 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Mason County by name and distance, and the households and spending within reach. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 24,707 people live in Mason County, in 10,211 households. Between 2020 and 2025, the population of Mason County declined 2.7%, against +3.1% for the U.S. The median household income in Mason County is $49,761 a year, 38% below the U.S. median of $80,734. That rose 8.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mason County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Mason County are for insurance agencies (67), real estate businesses (64) and sit-down restaurants (62). Mason County ranks #546 of 2,272 scored counties for insurance agencies.
For its number of households, Mason County has the most map listings, relative to the U.S., for gas stations (89% above the U.S. rate) and the fewest for sit-down restaurants (57% below the U.S. rate).
All 56 business types in Mason County
Highest Groundwork market score first. Each score compares Mason County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 67 | #546 of 2,272 | 10 | 9.8 | $2.6M | 207 | 7 |
| Real estate | 64 | #388 of 2,229 | 7 | 6.9 | Index only | 441 | 3 |
| Sit-down restaurants | 62 | #645 of 2,405 | 27 | 26.4 | $1.2M | 175 | 6 |
| Auto repair and car care | 62 | #647 of 2,401 | 23 | 22.5 | $395K | 147 | 9 |
| Auto repair shops | 60 | #712 of 2,378 | 15 | 14.7 | $606K | 136 | 6 |
| Restaurants and cafes | 60 | #740 of 2,405 | 52 | 50.9 | $603K | 163 | 22 |
| Grocery and convenience stores | 58 | #856 of 2,402 | 14 | 13.7 | $3.9M | 115 | 3 |
| Fast food and sandwich shops | 56 | #885 of 2,222 | 8 | 7.8 | $3.9M | 128 | 11 |
| Pet businesses | 54 | #887 of 2,200 | 5 | 4.9 | $1.5M | 169 | Under 3 |
| Real estate agents and brokers | 51 | #972 of 2,176 | 7 | 6.9 | Index only | 351 | Under 3 |
| Clothing, shoes and laundry | 51 | #1,076 of 2,210 | 6 | 5.9 | $2.7M | 306 | Under 3 |
| Doctors, dentists and clinics | 49 | #1,213 of 2,394 | 41 | 40.2 | $237K | 155 | 8 |
| Gyms, studios and classes | 47 | #1,194 of 2,088 | 5 | 4.9 | $1M | 156 | Under 3 |
| Convenience stores | 45 | #1,292 of 2,261 | 6 | 5.9 | $9.1M | 116 | Under 3 |
| Coffee shops and cafes | 44 | #1,230 of 2,063 | 7 | 6.9 | $4.5M | 121 | 4 |
| Bakeries and dessert shops | 41 | #1,237 of 1,889 | 7 | 6.9 | $4.5M | 108 | 4 |
| Pizza | 38 | #1,515 of 2,090 | 9 | 8.8 | $3.5M | 69 | 11 |
| Funeral homes | 35 | #1,094 of 1,472 | 5 | 4.9 | $355K | 52 | 4 |
| Primary care and pediatrics | 33 | #1,325 of 1,656 | 7 | 6.9 | $1.4M | 78 | 8 |
| Gas stations | 31 | #1,924 of 2,358 | 21 | 20.6 | $1.4M | 60 | 15 |
| Spas and skin care | 28 | #1,561 of 1,769 | 7 | 6.9 | $1.1M | 124 | Under 3 |
| Dentists and orthodontists | 28 | #1,679 of 1,886 | 8 | 7.8 | $1.2M | 123 | Under 3 |
| Salons, barbers and spas | 28 | #2,172 of 2,385 | 31 | 30.4 | $245K | 115 | Under 3 |
| Hair salons | 25 | #2,127 of 2,339 | 18 | 17.6 | $422K | 98 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 3.9 | $4M | 318 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 3.9 | $13.7M | 147 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 3.9 | $1.3M | 99 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 3.9 | $6.1M | 253 | 8 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 3.9 | $3.2M | 190 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.9 | $2.3M | 91 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.9 | $2.5M | 134 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.9 | $8.2M | 172 | 5 |
| Nail salons | Not scored | Not scored | 3 | 2.9 | $2.5M | 151 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.9 | $3.2M | 103 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.0 | $4.5M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.0 | $1.6M | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 2.0 | $6.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.0 | $6.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.0 | $3.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.0 | $3.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.0 | $9.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $24.6M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $16.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.0 | $5.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.0 | $9.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mason County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.1M | $891 | 93 |
| Gasoline and other fuels | $30.2M | $2,960 | 114 |
| Food away from home | $31.4M | $3,071 | 75 |
| Groceries | $54.7M | $5,358 | 85 |
| Personal care products and services | $7.6M | $743 | 74 |
| Child care and other personal services | $3.2M | $313 | 54 |
| Memberships, classes and admissions | $5.2M | $506 | 51 |
| Medical and dental services | $9.7M | $950 | 74 |
| Pets | $7.4M | $725 | 80 |
| Clothing, shoes and related services | $16.2M | $1,584 | 77 |
| Vehicle insurance | $26M | $2,548 | 130 |
| Home repairs, maintenance and insurance | $24.6M | $2,408 | 80 |
| Lawn care, cleaning and other household services | $12.8M | $1,252 | 89 |
| Rent and homeowner costs | $133.8M | $13,108 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mason County
- Population, 2025 estimate
- 24,707−2.7% since 2020
- Households
- 10,211
- Median age
- 44.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 431 sq. mi.
- People per square mile
- 58
- Median household income
- $49,761+8.0% vs. 2015–2019, before inflation
- Average household income
- $70,616
- Median home value
- $120,300
- Jobs located here
- 5,376
- Daytime population
- 21,537Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mason County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Putnam County, WV57,177 people
- Cabell County, WV92,739 people
- Wirt County, WV5,053 people
- Roane County, WV13,786 people
- Kanawha County, WV176,537 people
- Wood County, WV83,407 people
- Lincoln County, WV19,902 people
Questions
How fast is Mason County, WV growing?
Population estimates put Mason County at 24,707 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 10,211 households. Against the 2015–2019 survey, median household income rose 8.0%, before inflation.
How much do households in Mason County, WV spend?
Households in Mason County spend about $133.8M a year on rent and homeowner costs, $54.7M on groceries and $31.4M on food away from home. Relative to the U.S., household spending in Mason County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Mason County, WV?
Of the business types scored in Mason County, insurance agencies (67), real estate businesses (64) and sit-down restaurants (62) have the highest Groundwork market scores. For insurance agencies, that ranks #546 of 2,272 scored counties.
How does Mason County, WV compare with the U.S.?
Median household income in Mason County is $49,761, 38% below the U.S. median of $80,734. The population fell 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (89% above the U.S. rate) and lowest for sit-down restaurants (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Mason County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mason County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Mason County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.