County profile · West Virginia
Hancock County, WV market data
How Hancock County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,729
- −4.5% since 2020
- Households
- 12,824
- Median household income
- $61,466
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $130,800
- Jobs located here
- 9,070
- Highest market score
- 68
- Lawn, cleaning and pest control, #264 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hancock County has an estimated 27,729 people and 12,824 households. Between 2020 and 2025, the population of Hancock County declined 4.5%, against +3.1% for the U.S. Median household income in Hancock County is $61,466, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
Relative to the U.S., household spending in Hancock County runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Hancock County, lawn care, cleaning and pest control companies (68); home repair companies (63); and clothing and shoe stores (61) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #264 of 1,771 scored counties.
Hancock County is part of the Weirton-Steubenville metro area. Against the U.S., map listings per household run highest for martial arts and dance studios (76% above the U.S. rate) and lowest for real estate agents and brokers (59% below the U.S. rate).
All 56 business types in Hancock County
Highest Groundwork market score first. Each score compares Hancock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 68 | #264 of 1,771 | 6 | 4.7 | $2.8M | 169 | 8 |
| Home repair trades | 63 | #433 of 2,057 | 9 | 7.0 | $3.6M | 150 | 6 |
| Clothing and shoe stores | 61 | #628 of 2,087 | 7 | 5.5 | $3.1M | 242 | 3 |
| Clothing, shoes and laundry | 58 | #772 of 2,210 | 13 | 10.1 | $1.7M | 188 | 3 |
| Real estate | 57 | #713 of 2,229 | 21 | 16.4 | Index only | 195 | 5 |
| Real estate agents and brokers | 56 | #732 of 2,176 | 16 | 12.5 | Index only | 203 | 5 |
| Bakeries and dessert shops | 54 | #772 of 1,889 | 8 | 6.2 | $5.3M | 129 | 3 |
| Pet businesses | 53 | #937 of 2,200 | 10 | 7.8 | $1M | 114 | Under 3 |
| HVAC and plumbing | 51 | #811 of 1,707 | 7 | 5.5 | $4.7M | 98 | 6 |
| Dentists and orthodontists | 49 | #959 of 1,886 | 9 | 7.0 | $1.4M | 145 | 6 |
| Gyms | 43 | #1,153 of 1,792 | 5 | 3.9 | $1.5M | 115 | Under 3 |
| Auto repair and car care | 40 | #1,647 of 2,401 | 36 | 28.1 | $280K | 104 | 16 |
| Auto repair shops | 40 | #1,651 of 2,378 | 24 | 18.7 | $420K | 94 | 7 |
| Coffee shops and cafes | 39 | #1,439 of 2,063 | 14 | 10.9 | $3M | 82 | 3 |
| Insurance agencies | 38 | #1,534 of 2,272 | 23 | 17.9 | $1.2M | 98 | 11 |
| Funeral homes | 37 | #1,059 of 1,472 | 7 | 5.5 | $312K | 46 | Under 3 |
| Convenience stores | 37 | #1,591 of 2,261 | 15 | 11.7 | $4.8M | 61 | 3 |
| Grocery and convenience stores | 37 | #1,697 of 2,402 | 24 | 18.7 | $3M | 88 | 10 |
| Hair salons | 37 | #1,771 of 2,339 | 23 | 17.9 | $445K | 103 | 6 |
| Primary care and pediatrics | 34 | #1,298 of 1,656 | 8 | 6.2 | $1.6M | 90 | 14 |
| Grocery stores | 34 | #1,526 of 2,070 | 8 | 6.2 | $9M | 97 | 7 |
| Gas stations | 32 | #1,881 of 2,358 | 18 | 14.0 | $1.8M | 77 | 16 |
| Salons, barbers and spas | 31 | #2,096 of 2,385 | 43 | 33.5 | $238K | 112 | 11 |
| Restaurants and cafes | 29 | #2,054 of 2,405 | 121 | 94.4 | $352K | 95 | 54 |
| Doctors, dentists and clinics | 29 | #2,113 of 2,394 | 81 | 63.2 | $158K | 104 | 28 |
| Sit-down restaurants | 28 | #2,102 of 2,405 | 64 | 49.9 | $666K | 100 | 25 |
| Spas and skin care | 26 | #1,613 of 1,769 | 12 | 9.4 | $853K | 97 | 3 |
| Fast food and sandwich shops | 26 | #1,943 of 2,222 | 19 | 14.8 | $2.2M | 74 | 25 |
| Physical therapy | 24 | #1,287 of 1,422 | 7 | 5.5 | $1.8M | 76 | 5 |
| Tire shops | 20 | #1,385 of 1,530 | 5 | 3.9 | $2M | 81 | 4 |
| Pizza | 20 | #2,009 of 2,090 | 17 | 13.3 | $2.5M | 49 | 25 |
| Gyms, studios and classes | 13 | #2,034 of 2,088 | 16 | 12.5 | $466K | 70 | Under 3 |
| Optometrists and eye care | 12 | #1,264 of 1,302 | 9 | 7.0 | $1.4M | 45 | 3 |
| Martial arts and dance studios | 4 | #1,328 of 1,334 | 11 | 8.6 | $678K | 34 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $2.5M | 100 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.1 | $1.2M | 116 | 6 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.1 | $4.2M | 145 | 4 |
| Laundromats | Not scored | Not scored | 4 | 3.1 | $5.4M | 43 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.1 | $2.6M | 153 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.1 | $2.5M | 98 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.3 | $3.4M | 181 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.3M | 74 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.3 | Index only | 106 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.6 | $6.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.6 | $5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $8.5M | Too few | 4 |
| Electricians | Not scored | Not scored | 1 | 0.8 | $32.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $32.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $12.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 0.8 | $10M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hancock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $786 | 82 |
| Gasoline and other fuels | $33.1M | $2,579 | 99 |
| Food away from home | $42.6M | $3,323 | 82 |
| Groceries | $71.9M | $5,606 | 89 |
| Personal care products and services | $10.2M | $798 | 79 |
| Child care and other personal services | $4.7M | $363 | 62 |
| Memberships, classes and admissions | $7.5M | $582 | 59 |
| Medical and dental services | $12.8M | $1,000 | 78 |
| Pets | $10M | $781 | 86 |
| Clothing, shoes and related services | $21.5M | $1,680 | 82 |
| Vehicle insurance | $28.4M | $2,211 | 113 |
| Home repairs, maintenance and insurance | $32.8M | $2,554 | 85 |
| Lawn care, cleaning and other household services | $17M | $1,325 | 94 |
| Rent and homeowner costs | $177.1M | $13,806 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hancock County
- Population, 2025 estimate
- 27,729−4.5% since 2020
- Households
- 12,824
- Median age
- 45.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 83 sq. mi.
- People per square mile
- 344
- Median household income
- $61,466+34.3% vs. 2015–2019, before inflation
- Average household income
- $81,029
- Median home value
- $130,800
- Jobs located here
- 9,070
- Daytime population
- 24,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hancock County, WV growing?
Population estimates put Hancock County at 27,729 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 12,824 households. Median household income rose 34.3% from the 2015–2019 survey, before inflation.
How much do households in Hancock County, WV spend?
Households in Hancock County spend about $177.1M a year on rent and homeowner costs, $71.9M on groceries and $42.6M on food away from home. Set against the U.S., households in Hancock County spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Hancock County, WV?
The highest Groundwork market scores in Hancock County are for lawn care, cleaning and pest control companies (68); home repair companies (63); and clothing and shoe stores (61). Hancock County ranks #264 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Hancock County, WV compare with the U.S.?
The median household income in Hancock County is $61,466 a year, 24% below the U.S. median of $80,734. The population fell 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $130,800, against $332,700 for the U.S. For its number of households, Hancock County has the most map listings, relative to the U.S., for martial arts and dance studios (76% above the U.S. rate) and the fewest for real estate agents and brokers (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Hancock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.