Market rankings · West Virginia
Funeral homes in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 303
- 35 chain locations (12%)
- Official establishments
- 196
- −1.5% since 2019
- Household spending a year
- $111.5M
- On funerals
- Listings per 10k households
- 4.2
- Twice the U.S.
- Spending per listing
- $368K
- 46% below the U.S.
- Rank among states
- #49 of 51
- Market score 18 · Low
A site report maps the funeral homes on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Virginia has 303 funeral homes on map listings as of September 2026. 35 of them (12%) are chain locations, against 10% across the U.S. That is 4.2 per 10,000 households, twice the U.S. rate of 2.1.
Household spending on funerals in West Virginia comes to about $111.5M a year: $153 per household, 7% above the U.S. average. That works out to $368K per home, 46% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in West Virginia was 196 in 2023, down 1.5% from 2019. That is one for every 3,718 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $5.8M have gone to businesses classed as funeral homes and funeral services in West Virginia.
Among the 50 states and DC, West Virginia ranks #49 for funeral homes, with a Groundwork market score of 18 (low). Of the 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest (71). Of the 4 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest (43).
Every market in West Virginia for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| Hagerstown-Martinsburg, MD-WV | 61 | 21 | 1.8 | $783K | +7.1% | #117 of 377 |
| Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 1Parkersburg-Vienna, WV | 31 | 10 | 2.6 | $576K | −2.3% | #303 of 377 |
| 2Charleston, WV | 23 | 31 | 3.5 | $446K | −4.7% | #347 of 377 |
| 3Morgantown, WV | 22 | 16 | 2.8 | $409K | +1.3% | #353 of 377 |
| 4Beckley, WV | 19 | 22 | 4.9 | $325K | −4.3% | #363 of 377 |
| 5Weirton-Steubenville, WV-OH | 19 | 32 | 6.4 | $261K | −3.6% | #368 of 377 |
| 6Huntington-Ashland, WV-KY-OH | 18 | 59 | 3.9 | $386K | −2.6% | #370 of 377 |
| 7Wheeling, WV-OH | 17 | 34 | 5.9 | $274K | −3.6% | #375 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 43 | 18 | 4.7 | $353K | −1.3% | #220 of 365 |
| 1Clarksburg, WV | 37 | 16 | 4.5 | $358K | −2.4% | #263 of 365 |
| 2Bluefield, WV-VA | 32 | 22 | 5.4 | $307K | −3.8% | #299 of 365 |
| 3Fairmont, WV | 31 | 9 | 3.9 | $373K | −1.2% | #309 of 365 |
| Elkins, WV | Not scored | 4 | 3.7 | $455K | −3.6% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 69 | 6 | 1.2 | $1M | +13.7% | #249 of 1,472 |
| 2Monongalia County, WV | 50 | 7 | 1.6 | $637K | +2.0% | #692 of 1,472 |
| 3Wood County, WV | 46 | 9 | 2.5 | $604K | −2.1% | #811 of 1,472 |
| 4Kanawha County, WV | 40 | 27 | 3.5 | $440K | −4.3% | #973 of 1,472 |
| 5Wayne County, WV | 40 | 6 | 3.8 | $410K | −4.0% | #976 of 1,472 |
| 6Jackson County, WV | 40 | 5 | 4.3 | $387K | −1.0% | #978 of 1,472 |
| 7Mercer County, WV | 40 | 11 | 4.5 | $377K | −3.4% | #980 of 1,472 |
| 8Putnam County, WV | 38 | 7 | 3.0 | $476K | −1.0% | #1,028 of 1,472 |
| 9Hancock County, WV | 37 | 7 | 5.5 | $312K | −4.5% | #1,059 of 1,472 |
| 10Raleigh County, WV | 36 | 14 | 4.8 | $332K | −3.5% | #1,079 of 1,472 |
| 11Mason County, WV | 35 | 5 | 4.9 | $355K | −2.7% | #1,094 of 1,472 |
| 12Preston County, WV | 34 | 9 | 7.0 | $232K | −0.6% | #1,137 of 1,472 |
| 13Cabell County, WV | 33 | 13 | 3.3 | $434K | −3.2% | #1,144 of 1,472 |
| 14Mineral County, WV | 32 | 6 | 5.4 | $284K | −0.4% | #1,184 of 1,472 |
| 15Harrison County, WV | 30 | 13 | 4.9 | $325K | −2.5% | #1,212 of 1,472 |
| 16Marion County, WV | 29 | 9 | 3.9 | $373K | −1.2% | #1,235 of 1,472 |
| 17Wyoming County, WV | 29 | 5 | 6.2 | $283K | −7.1% | #1,238 of 1,472 |
| 18Barbour County, WV | 29 | 5 | 8.1 | $192K | −0.3% | #1,249 of 1,472 |
| 19Fayette County, WV | 28 | 8 | 5.0 | $312K | −5.6% | #1,255 of 1,472 |
| 20Greenbrier County, WV | 27 | 8 | 5.4 | $291K | −4.0% | #1,272 of 1,472 |
| 21Marshall County, WV | 27 | 7 | 5.6 | $283K | −4.4% | #1,273 of 1,472 |
| 22Upshur County, WV | 27 | 6 | 6.3 | $239K | −0.3% | #1,280 of 1,472 |
| 23Ohio County, WV | 26 | 10 | 5.5 | $299K | −4.4% | #1,287 of 1,472 |
| 24Brooke County, WV | 25 | 6 | 6.2 | $271K | −6.0% | #1,313 of 1,472 |
| 25Logan County, WV | 22 | 6 | 4.7 | $316K | −6.6% | #1,363 of 1,472 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Mingo County, WV | 20 | 5 | 5.4 | $270K | −8.7% | #1,398 of 1,472 |
| 27McDowell County, WV | 20 | 7 | 10.8 | $164K | −10.9% | #1,401 of 1,472 |
| Jefferson County, WV | Not scored | 4 | 1.8 | $796K | +9.2% | |
| Randolph County, WV | Not scored | 4 | 3.7 | $455K | −3.6% | |
| Nicholas County, WV | Not scored | 4 | 4.2 | $402K | −2.9% | |
| Hampshire County, WV | Not scored | 4 | 4.6 | $410K | +4.4% | |
| Boone County, WV | Not scored | 2 | 2.5 | $702K | −6.9% | |
| Lincoln County, WV | Not scored | 4 | 5.2 | $320K | −5.8% | |
| Morgan County, WV | Not scored | 2 | 2.7 | $620K | +5.5% | |
| Lewis County, WV | Not scored | 3 | 4.3 | $350K | −3.7% | |
| Taylor County, WV | Not scored | 2 | 3.0 | $508K | −2.4% | |
| Hardy County, WV | Not scored | 3 | 5.0 | $319K | +0.7% | |
| Wetzel County, WV | Not scored | 4 | 6.5 | $231K | −4.6% | |
| Roane County, WV | Not scored | 2 | 3.5 | $478K | −4.8% | |
| Monroe County, WV | Not scored | 3 | 6.5 | $288K | +0.8% | |
| Braxton County, WV | Not scored | 3 | 6.3 | $299K | −4.1% | |
| Summers County, WV | Not scored | 4 | 8.5 | $232K | −3.3% | |
| Grant County, WV | Not scored | 1 | 2.3 | $766K | +0.4% | |
| Ritchie County, WV | Not scored | 3 | 8.9 | $201K | −4.6% | |
| Webster County, WV | Not scored | 3 | 10.3 | $195K | −7.1% | |
| Tyler County, WV | Not scored | 2 | 6.1 | $253K | −5.0% | |
| Clay County, WV | Not scored | 2 | 6.7 | $267K | −5.9% | |
| Pocahontas County, WV | Not scored | 5 | 15.7 | $129K | −3.3% | |
| Doddridge County, WV | Not scored | 1 | 3.9 | $488K | −1.9% | |
| Pleasants County, WV | Not scored | 1 | 3.6 | $437K | −4.1% | |
| Gilmer County, WV | Not scored | 1 | 4.4 | $389K | −4.2% | |
| Tucker County, WV | Not scored | 4 | 14.1 | $133K | −3.1% | |
| Calhoun County, WV | Not scored | 3 | 11.9 | $156K | −3.6% | |
| Pendleton County, WV | Not scored | 1 | 4.3 | $502K | −4.9% | |
| Wirt County, WV | Not scored | 1 | 4.9 | $317K | −5.9% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in West Virginia?
Map listings as of September 2026 show 303 funeral homes in West Virginia. 35 of them (12%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 196 businesses with payroll classed as funeral homes and funeral services in 2023, down 1.5% from 2019.
How much do households in West Virginia spend on funerals?
About $111.5M a year, or $153 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 303 funeral homes on map listings, it comes to $368K per home. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for funeral homes?
West Virginia has 4.2 funeral homes per 10,000 households, twice the U.S. rate of 2.1. Spending per home is $368K, 46% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, West Virginia would have about 164, against 303 on map listings. There is one business with payroll in the industry for every 3,718 households, against one for every 8,510 across the U.S. The official count fell 1.5% from 2019 to 2023, against −1.7% for the U.S.
Which market in West Virginia has the highest market score for funeral homes?
Among 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 71 (upper middle). Among 4 scored small-town markets in or partly in West Virginia, the Cumberland area scores highest, at 43 (lower middle). Among 27 scored counties in West Virginia, Berkeley County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 18 for funeral homes (low), #49 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
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Top markets for funeral homes across the U.S. · All business types in West Virginia
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.