Small-town market profile · West Virginia
Clarksburg, WV area market data
Population, household spending and competition for 56 business types in the Clarksburg area, each scored against other small-town markets.
- Population, 2025
- 88,142
- −2.4% since 2020
- Households
- 35,511
- Median household income
- $59,928
- +16.3% vs. 2015–2019, before inflation
- Median home value
- $162,800
- Jobs located here
- 39,492
- Highest market score
- 71
- Electricians, #23 of 295 scored small-town markets
A site report maps the competitors on map listings around any address in the Clarksburg area by name and distance, and the households and spending within reach. Or open the report at the center of the Clarksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 88,142 people live in the Clarksburg area, in 35,511 households. Between 2020 and 2025, the population of the Clarksburg area declined 2.4%, against +3.1% for the U.S. The median household income in the Clarksburg area is $59,928 a year, 26% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Clarksburg area spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in the Clarksburg area are for electricians (71), pet stores (64) and home repair companies (63). The Clarksburg area ranks #23 of 295 scored small-town markets for electricians.
The Clarksburg area takes in 3 counties: Harrison County, Taylor County and Doddridge County. For its number of households, the Clarksburg area has the most map listings, relative to the U.S., for funeral homes (2.1 times the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in the Clarksburg area
Highest Groundwork market score first. Each score compares the Clarksburg area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 71 | #23 of 295 | 5 | 1.4 | $18.7M | 156 | 11 |
| Pet stores | 64 | #51 of 220 | 6 | 1.7 | $4.8M | 105 | Under 3 |
| Home repair trades | 63 | #113 of 526 | 32 | 9.0 | $2.9M | 120 | 41 |
| Real estate agents and brokers | 62 | #108 of 533 | 46 | 13.0 | Index only | 199 | 11 |
| Property management | 60 | #51 of 180 | 8 | 2.3 | Index only | 112 | 3 |
| Real estate | 60 | #132 of 536 | 60 | 16.9 | Index only | 192 | 22 |
| HVAC and plumbing | 60 | #139 of 476 | 20 | 5.6 | $4.7M | 98 | 20 |
| Pest control | 59 | #30 of 85 | 7 | 2.0 | $6.9M | 68 | 5 |
| Mortgage brokers and lenders | 59 | #50 of 177 | 5 | 1.4 | Index only | 256 | Under 3 |
| Landscaping and lawn care | 59 | #124 of 399 | 13 | 3.7 | $3.7M | 127 | 32 |
| Veterinarians | 57 | #149 of 398 | 13 | 3.7 | $2.2M | 81 | 9 |
| Pet grooming and boarding | 56 | #153 of 387 | 17 | 4.8 | $1.7M | 66 | 4 |
| Lawn, cleaning and pest control | 56 | #177 of 481 | 23 | 6.5 | $2.1M | 125 | 46 |
| Pet businesses | 55 | #213 of 527 | 41 | 11.5 | $697K | 79 | 13 |
| Roofing and gutters | 54 | #118 of 288 | 7 | 2.0 | $13.4M | 158 | 10 |
| Chiropractors | 53 | #183 of 426 | 10 | 2.8 | $3.6M | 152 | 10 |
| Coffee shops and cafes | 53 | #231 of 529 | 25 | 7.0 | $4.8M | 131 | 16 |
| Child care and preschools | 51 | #222 of 454 | 11 | 3.1 | $1.2M | 123 | 26 |
| Insurance agencies | 51 | #256 of 537 | 57 | 16.1 | $1.4M | 113 | 29 |
| Sit-down restaurants | 48 | #281 of 538 | 155 | 43.6 | $782K | 118 | 64 |
| Laundromats | 47 | #79 of 150 | 7 | 2.0 | $8.8M | 70 | Under 3 |
| Gas stations | 47 | #305 of 536 | 40 | 11.3 | $2.4M | 99 | 47 |
| Yoga, Pilates and fitness studios | 46 | #67 of 112 | 6 | 1.7 | $3.6M | 90 | 10 |
| Spas and skin care | 46 | #294 of 504 | 25 | 7.0 | $1.2M | 133 | 5 |
| Collision repair and body shops | 45 | #231 of 387 | 10 | 2.8 | $2.9M | 94 | 8 |
| Restaurants and cafes | 44 | #328 of 538 | 306 | 86.2 | $396K | 107 | 166 |
| Convenience stores | 43 | #354 of 529 | 53 | 14.9 | $3.8M | 48 | 5 |
| Barbershops | 42 | #241 of 377 | 13 | 3.7 | $2.2M | 118 | Under 3 |
| Tire shops | 42 | #278 of 431 | 13 | 3.7 | $2.2M | 89 | 6 |
| Grocery stores | 42 | #337 of 506 | 28 | 7.9 | $7.2M | 78 | 13 |
| Grocery and convenience stores | 40 | #382 of 538 | 97 | 27.3 | $2.1M | 61 | 18 |
| Gyms | 38 | #376 of 506 | 20 | 5.6 | $1.1M | 84 | 10 |
| Funeral homes | 37 | #263 of 365 | 16 | 4.5 | $358K | 53 | 12 |
| Primary care and pediatrics | 36 | #342 of 458 | 26 | 7.3 | $1.4M | 79 | 37 |
| Martial arts and dance studios | 34 | #306 of 378 | 21 | 5.9 | $1M | 52 | 3 |
| Clothing and shoe stores | 33 | #415 of 536 | 58 | 16.3 | $1.1M | 83 | 27 |
| Clothing, shoes and laundry | 33 | #423 of 536 | 81 | 22.8 | $759K | 86 | 27 |
| Bakeries and dessert shops | 33 | #426 of 507 | 34 | 9.6 | $3.6M | 86 | 20 |
| Hair salons | 33 | #455 of 538 | 77 | 21.7 | $377K | 88 | 15 |
| Doctors, dentists and clinics | 32 | #432 of 538 | 214 | 60.3 | $170K | 111 | 107 |
| Auto repair shops | 32 | #447 of 538 | 76 | 21.4 | $382K | 86 | 39 |
| Nail salons | 31 | #319 of 387 | 19 | 5.4 | $1.5M | 91 | 7 |
| Salons, barbers and spas | 31 | #475 of 538 | 135 | 38.0 | $215K | 101 | 28 |
| Fast food and sandwich shops | 28 | #459 of 537 | 54 | 15.2 | $2.2M | 74 | 83 |
| Gyms, studios and classes | 26 | #487 of 535 | 47 | 13.2 | $465K | 70 | 13 |
| Physical therapy | 25 | #361 of 400 | 18 | 5.1 | $2M | 84 | 20 |
| Dentists and orthodontists | 24 | #493 of 526 | 38 | 10.7 | $958K | 97 | 29 |
| Pizza | 22 | #501 of 520 | 43 | 12.1 | $2.8M | 55 | 83 |
| Optometrists and eye care | 20 | #375 of 400 | 18 | 5.1 | $2M | 65 | 11 |
| Auto repair and car care | 19 | #512 of 538 | 159 | 44.8 | $182K | 68 | 59 |
| Car washes and detailing | 12 | #433 of 441 | 23 | 6.5 | $1.3M | 50 | 9 |
| Oil change and quick lube | Not scored | Not scored | 7 | 2.0 | $4.1M | 30 | 4 |
| Dry cleaners | Not scored | Not scored | 4 | 1.1 | $15.4M | 98 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 0.8 | $16.1M | 252 | 9 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $36.4M | Too few | Under 3 |
Household spending in the Clarksburg area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29M | $817 | 85 |
| Gasoline and other fuels | $94.6M | $2,664 | 103 |
| Food away from home | $121.2M | $3,413 | 84 |
| Groceries | $201.7M | $5,679 | 90 |
| Personal care products and services | $29M | $817 | 81 |
| Child care and other personal services | $13.6M | $383 | 66 |
| Memberships, classes and admissions | $21.8M | $615 | 63 |
| Medical and dental services | $36.4M | $1,025 | 80 |
| Pets | $28.6M | $805 | 89 |
| Clothing, shoes and related services | $61.5M | $1,731 | 84 |
| Vehicle insurance | $81.1M | $2,284 | 117 |
| Home repairs, maintenance and insurance | $93.6M | $2,635 | 87 |
| Lawn care, cleaning and other household services | $48.4M | $1,362 | 96 |
| Rent and homeowner costs | $499.6M | $14,068 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Clarksburg area
- Population, 2025 estimate
- 88,142−2.4% since 2020
- Households
- 35,511
- Median age
- 43.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 909 sq. mi.
- People per square mile
- 98
- Median household income
- $59,928+16.3% vs. 2015–2019, before inflation
- Average household income
- $82,938
- Median home value
- $162,800
- Jobs located here
- 39,492
- Daytime population
- 92,527Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clarksburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Clarksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Clarksburg area 3
- Harrison County, WV64,984 people
- Taylor County, WV16,487 people
- Doddridge County, WV7,711 people
Other markets based in West Virginia 10
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Beckley, WV metro area112,714 people
- Parkersburg-Vienna, WV metro area88,460 people
- Bluefield, WV-VA area98,187 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Clarksburg, WV area growing?
Population estimates put the Clarksburg area at 88,142 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 35,511 households. Against the 2015–2019 survey, median household income rose 16.3%, before inflation.
How much do households in the Clarksburg, WV area spend?
Households in the Clarksburg area spend about $499.6M a year on rent and homeowner costs, $201.7M on groceries and $121.2M on food away from home. Relative to the U.S., household spending in the Clarksburg area runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in the Clarksburg, WV area?
Of the business types scored in the Clarksburg area, electricians (71), pet stores (64) and home repair companies (63) have the highest Groundwork market scores. For electricians, that ranks #23 of 295 scored small-town markets.
How does the Clarksburg, WV area compare with the U.S.?
Median household income in the Clarksburg area is $59,928, 26% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.1 times the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Clarksburg area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clarksburg area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Clarksburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clarksburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.