County profile · West Virginia
Wayne County, WV market data
Population, household spending and competition for 56 business types in Wayne County, each scored against other counties.
- Population, 2025
- 37,309
- −4.0% since 2020
- Households
- 15,762
- Median household income
- $58,878
- +55.0% vs. 2015–2019, before inflation
- Median home value
- $127,100
- Jobs located here
- 8,769
- Highest market score
- 70
- Lawn, cleaning and pest control, #219 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 37,309 people live in Wayne County, in 15,762 households. Population estimates put the population change in Wayne County from 2020 to 2025 at −4.0%, against +3.1% for the U.S. The median household income in Wayne County is $58,878 a year, 27% below the U.S. median of $80,734. That rose 55.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wayne County spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Wayne County are for lawn care, cleaning and pest control companies (70); insurance agencies (67); and pet businesses (65). Wayne County ranks #219 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Wayne County is part of the Huntington-Ashland metro area. For its number of households, Wayne County has the most map listings, relative to the U.S., for gas stations (46% above the U.S. rate) and the fewest for medical and dental practices (75% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 70 | #219 of 1,771 | 6 | 3.8 | $3.4M | 204 | 6 |
| Insurance agencies | 67 | #547 of 2,272 | 14 | 8.9 | $2.6M | 204 | 6 |
| Pet businesses | 65 | #454 of 2,200 | 9 | 5.7 | $1.3M | 152 | 4 |
| Home repair trades | 64 | #380 of 2,057 | 7 | 4.4 | $5.7M | 234 | 13 |
| Dentists and orthodontists | 63 | #450 of 1,886 | 5 | 3.2 | $3.1M | 311 | 3 |
| Coffee shops and cafes | 63 | #488 of 2,063 | 6 | 3.8 | $8.5M | 229 | 3 |
| Fast food and sandwich shops | 63 | #595 of 2,222 | 10 | 6.3 | $5.1M | 167 | 15 |
| Sit-down restaurants | 63 | #596 of 2,405 | 40 | 25.4 | $1.3M | 192 | 11 |
| Restaurants and cafes | 63 | #625 of 2,405 | 75 | 47.6 | $679K | 183 | 30 |
| Doctors, dentists and clinics | 60 | #726 of 2,394 | 33 | 20.9 | $464K | 304 | 13 |
| HVAC and plumbing | 58 | #553 of 1,707 | 6 | 3.8 | $6.6M | 139 | 9 |
| Salons, barbers and spas | 57 | #772 of 2,385 | 36 | 22.8 | $342K | 161 | 4 |
| Physical therapy | 52 | #662 of 1,422 | 5 | 3.2 | $3.1M | 127 | 3 |
| Auto repair and car care | 52 | #1,118 of 2,401 | 40 | 25.4 | $317K | 118 | 13 |
| Grocery and convenience stores | 51 | #1,150 of 2,402 | 23 | 14.6 | $3.8M | 112 | 9 |
| Auto repair shops | 50 | #1,173 of 2,378 | 25 | 15.9 | $507K | 114 | 7 |
| Hair salons | 49 | #1,214 of 2,339 | 18 | 11.4 | $684K | 159 | Under 3 |
| Grocery stores | 48 | #1,076 of 2,070 | 9 | 5.7 | $9.7M | 104 | 5 |
| Clothing and shoe stores | 47 | #1,145 of 2,087 | 10 | 6.3 | $2.6M | 204 | Under 3 |
| Clothing, shoes and laundry | 45 | #1,290 of 2,210 | 16 | 10.2 | $1.6M | 184 | Under 3 |
| Convenience stores | 44 | #1,323 of 2,261 | 13 | 8.2 | $6.7M | 85 | 4 |
| Spas and skin care | 43 | #1,115 of 1,769 | 8 | 5.1 | $1.5M | 176 | Under 3 |
| Funeral homes | 40 | #976 of 1,472 | 6 | 3.8 | $410K | 60 | 3 |
| Pizza | 38 | #1,524 of 2,090 | 16 | 10.2 | $3.2M | 63 | 15 |
| Gas stations | 38 | #1,660 of 2,358 | 25 | 15.9 | $1.7M | 70 | 13 |
| Barbershops | 30 | #1,093 of 1,356 | 6 | 3.8 | $2.1M | 109 | Under 3 |
| Tire shops | 19 | #1,401 of 1,530 | 7 | 4.4 | $1.8M | 72 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.5 | $5.1M | 175 | 6 |
| Nail salons | Not scored | Not scored | 4 | 2.5 | $3.1M | 184 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.5 | $3M | 110 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 1.9 | $17M | 410 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 1.9 | $2.9M | 442 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.9 | $8.7M | 69 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.9 | $4M | 157 | Under 3 |
| Real estate | Not scored | Not scored | 3 | 1.9 | Index only | 1,652 | 4 |
| Child care and preschools | Not scored | Not scored | 2 | 1.3 | $2.7M | Too few | 5 |
| Chiropractors | Not scored | Not scored | 2 | 1.3 | $7.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 1.3 | $4.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.3 | $7.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $10.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.3 | $7.7M | Too few | 7 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 0.6 | $12.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $26M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.6 | $39.8M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.6 | $8.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $12.7M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 0.6 | $12M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.7M | $804 | 84 |
| Gasoline and other fuels | $41.7M | $2,645 | 102 |
| Food away from home | $50.9M | $3,232 | 79 |
| Groceries | $87.3M | $5,540 | 88 |
| Personal care products and services | $12.3M | $781 | 78 |
| Child care and other personal services | $5.4M | $340 | 58 |
| Memberships, classes and admissions | $8.8M | $556 | 57 |
| Medical and dental services | $15.3M | $971 | 75 |
| Pets | $12M | $761 | 84 |
| Clothing, shoes and related services | $26M | $1,647 | 80 |
| Vehicle insurance | $35.9M | $2,276 | 116 |
| Home repairs, maintenance and insurance | $39.8M | $2,523 | 84 |
| Lawn care, cleaning and other household services | $20.5M | $1,303 | 92 |
| Rent and homeowner costs | $214.7M | $13,620 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 37,309−4.0% since 2020
- Households
- 15,762
- Median age
- 44.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.7
- Land area
- 506 sq. mi.
- People per square mile
- 75
- Median household income
- $58,878+55.0% vs. 2015–2019, before inflation
- Average household income
- $78,850
- Median home value
- $127,100
- Jobs located here
- 8,769
- Daytime population
- 32,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
- Cabell County, WV92,739 people
- Lincoln County, WV19,902 people
- Putnam County, WV57,177 people
- Logan County, WV31,418 people
- Boone County, WV21,026 people
- Mingo County, WV22,542 people
- Mason County, WV25,043 people
- Kanawha County, WV176,537 people
Questions
How fast is Wayne County, WV growing?
Population estimates put Wayne County at 37,309 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 15,762 households. Against the 2015–2019 survey, median household income rose 55.0%, before inflation.
How much do households in Wayne County, WV spend?
Households in Wayne County spend about $214.7M a year on rent and homeowner costs, $87.3M on groceries and $50.9M on food away from home. Relative to the U.S., household spending in Wayne County runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Wayne County, WV?
Of the business types scored in Wayne County, lawn care, cleaning and pest control companies (70); insurance agencies (67); and pet businesses (65) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #219 of 1,771 scored counties.
How does Wayne County, WV compare with the U.S.?
Median household income in Wayne County is $58,878, 27% below the U.S. median of $80,734. The population fell 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (46% above the U.S. rate) and lowest for medical and dental practices (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.