Groundwork

Market rankings · West Virginia

Mortgage brokers and lenders in West Virginia

Markets across West Virginia ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.

Listings
135
45 chain locations (33%)
Official establishments
55
−9.8% since 2019
Household spending a year
$10.1B
On rent and homeowner costs
Listings per 10k households
1.9
56% below the U.S.
Housing spending per listing (U.S. = 100)
192
92% above the U.S.
Rank among states
#17 of 51
Market score 58 · Upper middle

A site report maps the mortgage brokers and lenders on map listings around any address in West Virginia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 135 mortgage brokers and lenders in West Virginia. 45 of them (33%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 1.9, 56% below the U.S. rate of 4.3.

At $13,873 per household (17% below the U.S. average), households in West Virginia spend about $10.1B a year on rent and homeowner costs. Housing spending per office is 92% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

Official counts show 55 businesses with payroll classed as mortgage brokers and real estate lenders in West Virginia in 2023, down 9.8% from 2019. That is one for every 13,248 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years.

Among the 50 states and DC, West Virginia ranks #17 for mortgage brokers and lenders, with a Groundwork market score of 58 (upper middle). Of the 9 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (65). The one scored small-town market in or partly in West Virginia, the Clarksburg area, scores 59.

Every market in West Virginia for mortgage brokers and lenders

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching West Virginia, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Hagerstown-Martinsburg, MD-WV65302.5154+7.1%#59 of 373
1Morgantown, WV61152.6143+1.3%#90 of 373
2Charleston, WV58171.9183−4.7%#115 of 373
Washington-Arlington-Alexandria, DC-VA-MD-WV521,0804.6107+3.3%#166 of 373
3Wheeling, WV-OH50132.2152−3.6%#181 of 373
4Parkersburg-Vienna, WV4851.3266−2.3%#196 of 373
5Huntington-Ashland, WV-KY-OH48422.8128−2.6%#198 of 373
Winchester, VA-WV41295.278+6.5%#260 of 373
6Beckley, WV3892.0167−4.3%#279 of 373
Weirton-Steubenville, WV-OHNot scored40.8416−3.6%

Small-town markets

Small-town markets reaching West Virginia, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Clarksburg, WV5951.4256−2.4%#50 of 177
Bluefield, WV-VANot scored41.0341−3.8%
Cumberland, MD-WVNot scored41.0338−1.3%
Fairmont, WVNot scored41.7213−1.2%
Elkins, WVNot scored21.9184−3.6%

Counties

Counties in West Virginia, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Jefferson County, WV6162.6163+9.2%#231 of 887
2Kanawha County, WV57172.2161−4.3%#290 of 887
3Monongalia County, WV54153.4113+2.0%#357 of 887
4Berkeley County, WV54183.5111+13.7%#359 of 887
5Wood County, WV5051.4252−2.1%#432 of 887
6Harrison County, WV4951.9191−2.5%#454 of 887
7Cabell County, WV34153.892−3.2%#722 of 887
8Ohio County, WV3063.3109−4.4%#776 of 887
9Raleigh County, WV2593.1108−3.5%#834 of 887
10Putnam County, WV21166.958−1.0%#866 of 887
Mercer County, WVNot scored31.2274−3.4%
Marion County, WVNot scored41.7213−1.2%
Fayette County, WVNot scored00.0n/a−5.6%
Wayne County, WVNot scored10.6550−4.0%
Preston County, WVNot scored00.0n/a−0.6%
Greenbrier County, WVNot scored32.0162−4.0%
Logan County, WVNot scored00.0n/a−6.6%
Marshall County, WVNot scored10.8434−4.4%
Hancock County, WVNot scored10.8454−4.5%
Jackson County, WVNot scored00.0n/a−1.0%
Randolph County, WVNot scored21.9184−3.6%
Mineral County, WVNot scored10.9404−0.4%
Mason County, WVNot scored00.0n/a−2.7%
Nicholas County, WVNot scored11.1322−2.9%
Upshur County, WVNot scored33.1109−0.3%
Show all 55 counties
Counties in West Virginia, ranked for mortgage brokers and lenders by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Hampshire County, WVNot scored11.2310+4.4%
Mingo County, WVNot scored00.0n/a−8.7%
Brooke County, WVNot scored00.0n/a−6.0%
Boone County, WVNot scored00.0n/a−6.9%
Wyoming County, WVNot scored11.2257−7.1%
Lincoln County, WVNot scored00.0n/a−5.8%
McDowell County, WVNot scored00.0n/a−10.9%
Morgan County, WVNot scored00.0n/a+5.5%
Lewis County, WVNot scored00.0n/a−3.7%
Taylor County, WVNot scored00.0n/a−2.4%
Barbour County, WVNot scored00.0n/a−0.3%
Hardy County, WVNot scored00.0n/a+0.7%
Wetzel County, WVNot scored00.0n/a−4.6%
Roane County, WVNot scored00.0n/a−4.8%
Monroe County, WVNot scored00.0n/a+0.8%
Braxton County, WVNot scored00.0n/a−4.1%
Summers County, WVNot scored00.0n/a−3.3%
Grant County, WVNot scored12.3153+0.4%
Ritchie County, WVNot scored00.0n/a−4.6%
Webster County, WVNot scored00.0n/a−7.1%
Tyler County, WVNot scored00.0n/a−5.0%
Clay County, WVNot scored00.0n/a−5.9%
Pocahontas County, WVNot scored00.0n/a−3.3%
Doddridge County, WVNot scored00.0n/a−1.9%
Pleasants County, WVNot scored00.0n/a−4.1%
Gilmer County, WVNot scored00.0n/a−4.2%
Tucker County, WVNot scored00.0n/a−3.1%
Calhoun County, WVNot scored00.0n/a−3.6%
Pendleton County, WVNot scored00.0n/a−4.9%
Wirt County, WVNot scored00.0n/a−5.9%

Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many mortgage brokers and lenders are in West Virginia?

West Virginia has 135 mortgage brokers and lenders on map listings as of September 2026. 45 of them (33%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 55 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 9.8% from 2019.

How much do households in West Virginia spend on rent and homeowner costs?

About $10.1B a year, or $13,873 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 135 mortgage brokers and lenders on map listings, housing spending per office is 92% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.

How does West Virginia compare with the U.S. for mortgage brokers and lenders?

West Virginia has 1.9 mortgage brokers and lenders per 10,000 households, 56% below the U.S. rate of 4.3. The index of housing spending per office is 192, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, West Virginia would have about 259, against 135 on map listings. There is one business with payroll in the industry for every 13,248 households, against one for every 4,897 across the U.S. The official count fell 9.8% from 2019 to 2023, against +9.5% for the U.S.

Which market in West Virginia has the highest market score for mortgage brokers and lenders?

Among 9 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 65 (upper middle). The one scored small-town market in or partly in West Virginia is the Clarksburg area, at 59 (upper middle). Among 10 scored counties in West Virginia, Jefferson County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 58 for mortgage brokers and lenders (upper middle), #17 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in West Virginia. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Mortgage brokers and lenders in other states

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Top markets for mortgage brokers and lenders across the U.S. · All business types in West Virginia

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.