Metro area profile · Maryland
Hagerstown-Martinsburg, MD-WV metro area market data
Population, household spending and competition for 56 business types in the Hagerstown-Martinsburg metro area, each scored against other metro areas.
- Population, 2025
- 315,280
- +7.1% since 2020
- Households
- 118,181
- Median household income
- $78,802
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $278,100
- Jobs located here
- 107,689
- Highest market score
- 92
- Insurance agencies, #4 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Hagerstown-Martinsburg metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 315,280 people live in the Hagerstown-Martinsburg metro area, in 118,181 households. Population estimates put the population change in the Hagerstown-Martinsburg metro area from 2020 to 2025 at +7.1%, faster than the U.S. (+3.1%). The median household income in the Hagerstown-Martinsburg metro area is $78,802 a year, 2% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Hagerstown-Martinsburg metro area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
The highest Groundwork market scores in the Hagerstown-Martinsburg metro area are for insurance agencies (92), gas stations (87) and coffee shops and cafes (84). The Hagerstown-Martinsburg metro area ranks #4 of 387 scored metro areas for insurance agencies.
The Hagerstown-Martinsburg metro area takes in 3 counties: Washington County, MD; Berkeley County, WV; and Morgan County, WV. For its number of households, the Hagerstown-Martinsburg metro area has the most map listings, relative to the U.S., for laundromats (25% above the U.S. rate) and the fewest for gyms (53% below the U.S. rate).
All 56 business types in the Hagerstown-Martinsburg metro area
Highest Groundwork market score first. Each score compares the Hagerstown-Martinsburg metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 92 | #4 of 387 | 133 | 11.3 | $2.3M | 185 | 73 |
| Gas stations | 87 | #6 of 387 | 85 | 7.2 | $4.3M | 179 | 85 |
| Coffee shops and cafes | 84 | #4 of 387 | 78 | 6.6 | $5.8M | 157 | 40 |
| Pet stores | 81 | #11 of 382 | 19 | 1.6 | $5.7M | 125 | 6 |
| Gyms | 80 | #10 of 387 | 43 | 3.6 | $2M | 156 | 22 |
| Pest control | 80 | #11 of 345 | 15 | 1.3 | $11.7M | 115 | 9 |
| Restaurants and cafes | 80 | #15 of 387 | 1,043 | 88.3 | $434K | 117 | 443 |
| Spas and skin care | 79 | #5 of 387 | 77 | 6.5 | $1.4M | 159 | 14 |
| Lawn, cleaning and pest control | 79 | #15 of 387 | 98 | 8.3 | $1.8M | 107 | 150 |
| House cleaning | 79 | #16 of 375 | 20 | 1.7 | $8.8M | 138 | 58 |
| Gyms, studios and classes | 78 | #11 of 387 | 97 | 8.2 | $901K | 136 | 38 |
| Dentists and orthodontists | 78 | #12 of 387 | 93 | 7.9 | $1.4M | 145 | 74 |
| Chiropractors | 78 | #13 of 386 | 33 | 2.8 | $4M | 168 | 17 |
| Roofing and gutters | 78 | #13 of 381 | 33 | 2.8 | $10.4M | 123 | 16 |
| Veterinarians | 78 | #26 of 384 | 34 | 2.9 | $3.2M | 116 | 25 |
| Sit-down restaurants | 77 | #21 of 387 | 513 | 43.4 | $882K | 133 | 190 |
| Yoga, Pilates and fitness studios | 75 | #17 of 347 | 14 | 1.2 | $6.2M | 154 | 22 |
| Landscaping and lawn care | 75 | #40 of 385 | 63 | 5.3 | $2.8M | 95 | 83 |
| Home repair trades | 74 | #20 of 387 | 135 | 11.4 | $2.5M | 104 | 161 |
| Doctors, dentists and clinics | 73 | #40 of 387 | 693 | 58.6 | $192K | 126 | 309 |
| Pet businesses | 73 | #43 of 387 | 123 | 10.4 | $874K | 100 | 53 |
| Optometrists and eye care | 72 | #35 of 386 | 38 | 3.2 | $3.5M | 112 | 9 |
| HVAC and plumbing | 71 | #44 of 387 | 70 | 5.9 | $4.9M | 103 | 83 |
| Real estate agents and brokers | 70 | #42 of 387 | 260 | 22.0 | Index only | 127 | 63 |
| Fast food and sandwich shops | 70 | #72 of 387 | 151 | 12.8 | $3M | 98 | 205 |
| Real estate | 69 | #42 of 387 | 328 | 27.8 | Index only | 127 | 144 |
| Grocery stores | 69 | #68 of 387 | 66 | 5.6 | $10.9M | 117 | 41 |
| Martial arts and dance studios | 68 | #49 of 387 | 40 | 3.4 | $2.2M | 108 | 16 |
| Oil change and quick lube | 68 | #53 of 290 | 6 | 0.5 | $18.9M | 137 | 9 |
| Clothing, shoes and laundry | 68 | #67 of 387 | 197 | 16.7 | $1.1M | 129 | 103 |
| Clothing and shoe stores | 68 | #72 of 387 | 146 | 12.4 | $1.5M | 121 | 82 |
| Tire shops | 68 | #84 of 386 | 38 | 3.2 | $3M | 119 | 16 |
| Salons, barbers and spas | 67 | #43 of 387 | 409 | 34.6 | $263K | 123 | 107 |
| Property management | 67 | #51 of 374 | 29 | 2.5 | Index only | 112 | 39 |
| Child care and preschools | 67 | #74 of 387 | 52 | 4.4 | $1M | 104 | 59 |
| Car washes and detailing | 66 | #75 of 387 | 51 | 4.3 | $2.2M | 88 | 10 |
| Home inspectors | 65 | #46 of 243 | 9 | 0.8 | Index only | 76 | 3 |
| Mortgage brokers and lenders | 65 | #59 of 373 | 30 | 2.5 | Index only | 154 | 19 |
| Barbershops | 65 | #81 of 387 | 53 | 4.5 | $2M | 107 | 4 |
| Hair salons | 64 | #67 of 387 | 217 | 18.4 | $495K | 115 | 65 |
| Pet grooming and boarding | 64 | #93 of 386 | 46 | 3.9 | $2.3M | 92 | 22 |
| Collision repair and body shops | 64 | #102 of 381 | 34 | 2.9 | $3.3M | 108 | 24 |
| Electricians | 63 | #84 of 383 | 32 | 2.7 | $10.7M | 89 | 62 |
| Pizza | 62 | #106 of 387 | 98 | 8.3 | $4.6M | 91 | 205 |
| Physical therapy | 61 | #113 of 386 | 55 | 4.7 | $2.4M | 101 | 33 |
| Funeral homes | 61 | #117 of 377 | 21 | 1.8 | $783K | 115 | 14 |
| Bakeries and dessert shops | 60 | #123 of 387 | 123 | 10.4 | $3.7M | 89 | 44 |
| Grocery and convenience stores | 60 | #129 of 387 | 208 | 17.6 | $3.5M | 102 | 77 |
| Nail salons | 56 | #137 of 387 | 54 | 4.6 | $2M | 119 | 23 |
| Convenience stores | 53 | #184 of 387 | 107 | 9.1 | $6.7M | 85 | 36 |
| Auto repair and car care | 53 | #185 of 387 | 468 | 39.6 | $242K | 90 | 164 |
| Primary care and pediatrics | 49 | #208 of 387 | 83 | 7.0 | $1.6M | 90 | 166 |
| Auto repair shops | 48 | #223 of 387 | 287 | 24.3 | $394K | 89 | 123 |
| Laundromats | 33 | #282 of 364 | 24 | 2.0 | $9.3M | 75 | 18 |
| Dry cleaners | Not scored | Not scored | 4 | 0.3 | $56M | 357 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $133M | Too few | 10 |
Household spending in the Hagerstown-Martinsburg metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $113.1M | $957 | 100 |
| Gasoline and other fuels | $362M | $3,063 | 118 |
| Food away from home | $452.6M | $3,829 | 94 |
| Groceries | $720.3M | $6,095 | 96 |
| Personal care products and services | $107.4M | $909 | 90 |
| Child care and other personal services | $54.3M | $459 | 79 |
| Memberships, classes and admissions | $87.4M | $739 | 75 |
| Medical and dental services | $133M | $1,125 | 87 |
| Pets | $107.6M | $910 | 100 |
| Clothing, shoes and related services | $224.1M | $1,896 | 92 |
| Vehicle insurance | $309M | $2,615 | 134 |
| Home repairs, maintenance and insurance | $342.4M | $2,897 | 96 |
| Lawn care, cleaning and other household services | $175.9M | $1,488 | 105 |
| Rent and homeowner costs | $1.8B | $15,260 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hagerstown-Martinsburg metro area
- Population, 2025 estimate
- 315,280+7.1% since 2020
- Households
- 118,181
- Median age
- 41.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,008 sq. mi.
- People per square mile
- 300
- Median household income
- $78,802+28.9% vs. 2015–2019, before inflation
- Average household income
- $97,922
- Median home value
- $278,100
- Jobs located here
- 107,689
- Daytime population
- 269,788Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hagerstown-Martinsburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hagerstown-Martinsburg metro area 3
- Washington County, MD155,709 people
- Berkeley County, WV129,514 people
- Morgan County, WV17,426 people
Other markets based in Maryland 7
- Baltimore-Columbia-Towson, MD metro area2,849,436 people
- Lexington Park, MD metro area209,439 people
- Salisbury, MD metro area129,736 people
- Cumberland, MD-WV area94,306 people
- Ocean Pines, MD area53,700 people
- Easton, MD area37,917 people
- Cambridge, MD area32,754 people
Questions
How fast is the Hagerstown-Martinsburg, MD-WV metro area growing?
Population estimates put the Hagerstown-Martinsburg metro area at 315,280 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 118,181 households. Against the 2015–2019 survey, median household income rose 28.9%, before inflation.
How much do households in the Hagerstown-Martinsburg, MD-WV metro area spend?
Households in the Hagerstown-Martinsburg metro area spend about $1.8B a year on rent and homeowner costs, $720.3M on groceries and $452.6M on food away from home. Relative to the U.S., household spending in the Hagerstown-Martinsburg metro area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Which business types have the highest market scores in the Hagerstown-Martinsburg, MD-WV metro area?
Of the business types scored in the Hagerstown-Martinsburg metro area, insurance agencies (92), gas stations (87) and coffee shops and cafes (84) have the highest Groundwork market scores. For insurance agencies, that ranks #4 of 387 scored metro areas.
How does the Hagerstown-Martinsburg, MD-WV metro area compare with the U.S.?
Median household income in the Hagerstown-Martinsburg metro area is $78,802, 2% below the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $278,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (25% above the U.S. rate) and lowest for gyms (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Hagerstown-Martinsburg metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hagerstown-Martinsburg metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in the Hagerstown-Martinsburg metro area?
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The button opens the report at the center of the Hagerstown-Martinsburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.