Market rankings · West Virginia
Clothing, shoe and laundry businesses in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for clothing, shoe and laundry businesses, with competitor counts and household spending for each.
- Listings
- 1,084
- 475 chain locations (44%)
- Official establishments
- 404
- −13.7% since 2019
- Household spending a year
- $1.2B
- On clothing, shoes and related services
- Listings per 10k households
- 14.9
- 36% below the U.S.
- Spending per listing
- $1.1M
- 30% above the U.S.
- Rank among states
- #17 of 51
- Market score 59 · Upper middle
A site report maps the clothing, shoe and laundry businesses on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,084 clothing, shoe and laundry businesses on map listings in West Virginia as of September 2026. Chain locations make up 44% of them, against 37% across the U.S. That comes to 14.9 for every 10,000 households, 36% below the U.S. rate of 23.3.
At $1,698 per household (17% below the U.S. average), households in West Virginia spend about $1.2B a year on clothing, shoes and related services. Spread across 1,084 clothing, shoe and laundry businesses, that is $1.1M per business, 30% above the U.S. figure of $880K.
In 2023, official counts showed 404 businesses with payroll in West Virginia classed as clothing and shoe stores, laundromats and dry cleaners, down 13.7% from 2019. That is one for every 1,804 households, against one for every 1,008 across the U.S. Across the U.S., the count fell 12.0% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $1.7M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in West Virginia.
Among the 50 states and DC, West Virginia ranks #17 for clothing, shoe and laundry businesses, with a Groundwork market score of 59 (upper middle). Of the 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest (68). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (69).
Every market in West Virginia for clothing, shoe and laundry businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 68 | 4,896 | 20.6 | $1.2M | +3.3% | #65 of 387 |
| Hagerstown-Martinsburg, MD-WV | 68 | 197 | 16.7 | $1.1M | +7.1% | #67 of 387 |
| Winchester, VA-WV | 62 | 109 | 19.6 | $1M | +6.5% | #118 of 387 |
| 1Weirton-Steubenville, WV-OH | 61 | 60 | 12.1 | $1.4M | −3.6% | #120 of 387 |
| 2Morgantown, WV | 53 | 106 | 18.5 | $992K | +1.3% | #180 of 387 |
| 3Wheeling, WV-OH | 50 | 93 | 16.0 | $1.1M | −3.6% | #202 of 387 |
| 4Beckley, WV | 45 | 66 | 14.7 | $1.1M | −4.3% | #236 of 387 |
| 5Charleston, WV | 45 | 148 | 16.9 | $999K | −4.7% | #237 of 387 |
| 6Huntington-Ashland, WV-KY-OH | 42 | 274 | 18.0 | $951K | −2.6% | #253 of 387 |
| 7Parkersburg-Vienna, WV | 16 | 101 | 26.7 | $625K | −2.3% | #372 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 69 | 27 | 11.6 | $1.5M | −1.2% | #101 of 536 |
| Cumberland, MD-WV | 43 | 68 | 17.7 | $940K | −1.3% | #326 of 536 |
| 2Clarksburg, WV | 33 | 81 | 22.8 | $759K | −2.4% | #423 of 536 |
| 3Elkins, WV | 30 | 21 | 19.7 | $830K | −3.6% | #440 of 536 |
| 4Bluefield, WV-VA | 28 | 81 | 20.0 | $795K | −3.8% | #454 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 87 | 41 | 8.0 | $2.4M | +13.7% | #47 of 2,210 |
| 2Jefferson County, WV | 83 | 29 | 12.7 | $1.7M | +9.2% | #100 of 2,210 |
| 3Putnam County, WV | 77 | 19 | 8.2 | $2.4M | −1.0% | #181 of 2,210 |
| 4Hampshire County, WV | 73 | 6 | 6.9 | $2.5M | +4.4% | #281 of 2,210 |
| 5Mineral County, WV | 63 | 7 | 6.3 | $2.7M | −0.4% | #576 of 2,210 |
| 6Marion County, WV | 63 | 27 | 11.6 | $1.5M | −1.2% | #587 of 2,210 |
| 7Preston County, WV | 61 | 6 | 4.7 | $3.6M | −0.6% | #647 of 2,210 |
| 8Hancock County, WV | 58 | 13 | 10.1 | $1.7M | −4.5% | #772 of 2,210 |
| 9Marshall County, WV | 55 | 8 | 6.4 | $2.6M | −4.4% | #894 of 2,210 |
| 10Fayette County, WV | 53 | 15 | 9.4 | $1.7M | −5.6% | #985 of 2,210 |
| 11Nicholas County, WV | 52 | 10 | 10.6 | $1.5M | −2.9% | #1,039 of 2,210 |
| 12Mason County, WV | 51 | 6 | 5.9 | $2.7M | −2.7% | #1,076 of 2,210 |
| 13Boone County, WV | 49 | 5 | 6.3 | $2.5M | −6.9% | #1,147 of 2,210 |
| 14Brooke County, WV | 47 | 9 | 9.3 | $1.8M | −6.0% | #1,226 of 2,210 |
| 15Wayne County, WV | 45 | 16 | 10.2 | $1.6M | −4.0% | #1,290 of 2,210 |
| 16Lewis County, WV | 45 | 8 | 11.5 | $1.5M | −3.7% | #1,291 of 2,210 |
| 17Wyoming County, WV | 43 | 6 | 7.4 | $2M | −7.1% | #1,360 of 2,210 |
| 18Upshur County, WV | 42 | 13 | 13.6 | $1.2M | −0.3% | #1,404 of 2,210 |
| 19Monongalia County, WV | 41 | 100 | 22.4 | $837K | +2.0% | #1,466 of 2,210 |
| 20Ohio County, WV | 39 | 30 | 16.4 | $1.1M | −4.4% | #1,536 of 2,210 |
| 21Jackson County, WV | 38 | 17 | 14.8 | $1.1M | −1.0% | #1,575 of 2,210 |
| 22Kanawha County, WV | 31 | 142 | 18.6 | $921K | −4.3% | #1,812 of 2,210 |
| 23Mercer County, WV | 28 | 48 | 19.8 | $810K | −3.4% | #1,887 of 2,210 |
| 24Raleigh County, WV | 24 | 51 | 17.6 | $901K | −3.5% | #1,990 of 2,210 |
| 25Randolph County, WV | 22 | 21 | 19.7 | $830K | −3.6% | #2,030 of 2,210 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Braxton County, WV | 22 | 10 | 20.9 | $723K | −4.1% | #2,033 of 2,210 |
| 27Wetzel County, WV | 21 | 12 | 19.6 | $837K | −4.6% | #2,044 of 2,210 |
| 28Harrison County, WV | 20 | 78 | 29.6 | $586K | −2.5% | #2,078 of 2,210 |
| 29Logan County, WV | 18 | 24 | 18.8 | $839K | −6.6% | #2,105 of 2,210 |
| 30Wood County, WV | 18 | 100 | 27.9 | $600K | −2.1% | #2,114 of 2,210 |
| 31Greenbrier County, WV | 17 | 38 | 25.7 | $599K | −4.0% | #2,135 of 2,210 |
| 32Cabell County, WV | 11 | 123 | 31.3 | $534K | −3.2% | #2,188 of 2,210 |
| Mingo County, WV | Not scored | 4 | 4.3 | $3.4M | −8.7% | |
| Lincoln County, WV | Not scored | 3 | 3.9 | $3.9M | −5.8% | |
| McDowell County, WV | Not scored | 2 | 3.1 | $4.3M | −10.9% | |
| Morgan County, WV | Not scored | 3 | 4.1 | $4.2M | +5.5% | |
| Taylor County, WV | Not scored | 2 | 3.0 | $5.6M | −2.4% | |
| Barbour County, WV | Not scored | 1 | 1.6 | $9.4M | −0.3% | |
| Hardy County, WV | Not scored | 3 | 5.0 | $3.1M | +0.7% | |
| Roane County, WV | Not scored | 1 | 1.8 | $8.6M | −4.8% | |
| Monroe County, WV | Not scored | 1 | 2.2 | $7.3M | +0.8% | |
| Summers County, WV | Not scored | 3 | 6.4 | $2.3M | −3.3% | |
| Grant County, WV | Not scored | 2 | 4.6 | $3.6M | +0.4% | |
| Ritchie County, WV | Not scored | 2 | 5.9 | $2.6M | −4.6% | |
| Webster County, WV | Not scored | 0 | 0.0 | n/a | −7.1% | |
| Tyler County, WV | Not scored | 4 | 12.1 | $1.4M | −5.0% | |
| Clay County, WV | Not scored | 1 | 3.4 | $4.4M | −5.9% | |
| Pocahontas County, WV | Not scored | 4 | 12.6 | $1.2M | −3.3% | |
| Doddridge County, WV | Not scored | 1 | 3.9 | $4.5M | −1.9% | |
| Pleasants County, WV | Not scored | 2 | 7.2 | $2.4M | −4.1% | |
| Gilmer County, WV | Not scored | 1 | 4.4 | $3.3M | −4.2% | |
| Tucker County, WV | Not scored | 3 | 10.6 | $1.6M | −3.1% | |
| Calhoun County, WV | Not scored | 1 | 4.0 | $3.8M | −3.6% | |
| Pendleton County, WV | Not scored | 1 | 4.3 | $3.7M | −4.9% | |
| Wirt County, WV | Not scored | 1 | 4.9 | $3.1M | −5.9% |
Markets with fewer than 5 clothing, shoe and laundry businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing, shoe and laundry businesses are in West Virginia?
As of September 2026, map listings count 1,084 clothing, shoe and laundry businesses in West Virginia. 475 of them (44%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 404 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 13.7% from 2019. Official counts list 733 one-person businesses without payroll.
How much do households in West Virginia spend on clothing, shoes and related services?
About $1.2B a year, or $1,698 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 1,084 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for clothing, shoe and laundry businesses?
West Virginia has 14.9 clothing, shoe and laundry businesses per 10,000 households, 36% below the U.S. rate of 23.3. Spending per business is $1.1M, 30% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, West Virginia would have about 1,405, against 1,084 on map listings. There is one business with payroll in the industry for every 1,804 households, against one for every 1,008 across the U.S. The official count fell 13.7% from 2019 to 2023, against −12.0% for the U.S.
Which market in West Virginia has the highest market score for clothing, shoe and laundry businesses?
Among 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 68 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 69 (upper middle). Among 32 scored counties in West Virginia, Berkeley County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 59 for clothing, shoe and laundry businesses (upper middle), #17 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for clothing, shoe and laundry businesses across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Clothing and shoe stores785 listings
- Laundromats100 listings
- Dry cleaners36 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.