County profile · West Virginia
Putnam County, WV market data
Population, household spending and competition for 56 business types in Putnam County, each scored against other counties.
- Population, 2025
- 56,885
- −1.0% since 2020
- Households
- 23,251
- Median household income
- $79,527
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $223,300
- Jobs located here
- 22,705
- Highest market score
- 77
- Clothing, shoes and laundry, #181 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Putnam County by name and distance, and the households and spending within reach. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 56,885 people live in Putnam County, in 23,251 households. Population estimates put the population change in Putnam County from 2020 to 2025 at −1.0%, against +3.1% for the U.S. The median household income in Putnam County is $79,527 a year, in line with the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Putnam County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (80).
The highest Groundwork market scores in Putnam County are for clothing, shoe and laundry businesses (77); clothing and shoe stores (76); and bakeries and dessert shops (73). Putnam County ranks #181 of 2,210 scored counties for clothing, shoe and laundry businesses.
Putnam County is part of the Huntington-Ashland metro area. For its number of households, Putnam County has the most map listings, relative to the U.S., for mortgage brokers and lenders (60% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (65% below the U.S. rate).
All 56 business types in Putnam County
Highest Groundwork market score first. Each score compares Putnam County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 77 | #181 of 2,210 | 19 | 8.2 | $2.4M | 273 | 4 |
| Clothing and shoe stores | 76 | #208 of 2,087 | 14 | 6.0 | $3.3M | 257 | 4 |
| Bakeries and dessert shops | 73 | #205 of 1,889 | 15 | 6.5 | $6.1M | 148 | 3 |
| Veterinarians | 72 | #234 of 1,485 | 7 | 3.0 | $3.1M | 115 | 4 |
| Sit-down restaurants | 72 | #314 of 2,405 | 87 | 37.4 | $1.1M | 159 | 28 |
| Hair salons | 68 | #345 of 2,339 | 32 | 13.8 | $678K | 158 | 7 |
| Grocery and convenience stores | 68 | #503 of 2,402 | 42 | 18.1 | $3.4M | 101 | 8 |
| Coffee shops and cafes | 66 | #410 of 2,063 | 21 | 9.0 | $4.4M | 118 | 3 |
| Pet businesses | 66 | #429 of 2,200 | 24 | 10.3 | $913K | 104 | 10 |
| Restaurants and cafes | 65 | #544 of 2,405 | 172 | 74.0 | $534K | 144 | 88 |
| Real estate agents and brokers | 61 | #514 of 2,176 | 33 | 14.2 | Index only | 201 | 12 |
| Grocery stores | 60 | #686 of 2,070 | 16 | 6.9 | $9M | 97 | 7 |
| Salons, barbers and spas | 59 | #701 of 2,385 | 77 | 33.1 | $282K | 133 | 11 |
| Electricians | 57 | #417 of 1,160 | 5 | 2.2 | $13.9M | 115 | 16 |
| Auto repair shops | 57 | #847 of 2,378 | 39 | 16.8 | $547K | 123 | 18 |
| Lawn, cleaning and pest control | 56 | #634 of 1,771 | 18 | 7.7 | $2M | 118 | 39 |
| Convenience stores | 56 | #896 of 2,261 | 21 | 9.0 | $6.8M | 87 | Under 3 |
| Martial arts and dance studios | 54 | #547 of 1,334 | 9 | 3.9 | $2M | 101 | 4 |
| Optometrists and eye care | 54 | #583 of 1,302 | 8 | 3.4 | $3.4M | 107 | 3 |
| Landscaping and lawn care | 52 | #652 of 1,493 | 12 | 5.2 | $3M | 102 | 30 |
| Barbershops | 51 | #670 of 1,356 | 9 | 3.9 | $2.4M | 128 | Under 3 |
| Gyms | 51 | #888 of 1,792 | 18 | 7.7 | $1M | 78 | 4 |
| Gyms, studios and classes | 51 | #999 of 2,088 | 28 | 12.0 | $656K | 99 | 8 |
| Auto repair and car care | 49 | #1,260 of 2,401 | 77 | 33.1 | $277K | 103 | 28 |
| Insurance agencies | 48 | #1,176 of 2,272 | 37 | 15.9 | $1.6M | 124 | 24 |
| Roofing and gutters | 47 | #654 of 1,177 | 8 | 3.4 | $8.7M | 102 | 7 |
| Property management | 46 | #527 of 910 | 9 | 3.9 | Index only | 72 | 4 |
| Real estate | 46 | #1,286 of 2,229 | 62 | 26.7 | Index only | 135 | 26 |
| Child care and preschools | 45 | #955 of 1,611 | 13 | 5.6 | $875K | 87 | 15 |
| Pet grooming and boarding | 44 | #865 of 1,461 | 12 | 5.2 | $1.8M | 72 | 6 |
| Collision repair and body shops | 43 | #816 of 1,327 | 8 | 3.4 | $2.7M | 87 | 5 |
| Home repair trades | 43 | #1,368 of 2,057 | 34 | 14.6 | $2M | 84 | 42 |
| HVAC and plumbing | 42 | #1,146 of 1,707 | 21 | 9.0 | $3.3M | 69 | 19 |
| Physical therapy | 41 | #942 of 1,422 | 10 | 4.3 | $2.7M | 112 | 11 |
| Gas stations | 41 | #1,546 of 2,358 | 37 | 15.9 | $1.8M | 77 | 31 |
| Spas and skin care | 40 | #1,237 of 1,769 | 22 | 9.5 | $987K | 113 | Under 3 |
| Pizza | 40 | #1,432 of 2,090 | 22 | 9.5 | $4.2M | 82 | 55 |
| Doctors, dentists and clinics | 40 | #1,665 of 2,394 | 146 | 62.8 | $184K | 121 | 60 |
| Funeral homes | 38 | #1,028 of 1,472 | 7 | 3.0 | $476K | 70 | 6 |
| Chiropractors | 37 | #1,087 of 1,490 | 12 | 5.2 | $2.2M | 94 | Under 3 |
| Fast food and sandwich shops | 37 | #1,597 of 2,222 | 36 | 15.5 | $2.6M | 84 | 55 |
| Nail salons | 36 | #1,023 of 1,328 | 14 | 6.0 | $1.6M | 93 | Under 3 |
| Dentists and orthodontists | 34 | #1,511 of 1,886 | 28 | 12.0 | $960K | 98 | 18 |
| Primary care and pediatrics | 33 | #1,331 of 1,656 | 23 | 9.9 | $1.2M | 66 | 28 |
| Car washes and detailing | 32 | #1,171 of 1,451 | 12 | 5.2 | $1.8M | 71 | 4 |
| Tire shops | 30 | #1,245 of 1,530 | 13 | 5.6 | $1.6M | 66 | 5 |
| Mortgage brokers and lenders | 21 | #866 of 887 | 16 | 6.9 | Index only | 58 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.7 | Index only | 34 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.3 | $11.9M | 186 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $7.1M | 52 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.3 | $11.9M | 116 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.3 | $7.3M | 161 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $22.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $18.4M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Putnam County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.3M | $918 | 96 |
| Gasoline and other fuels | $67.6M | $2,909 | 112 |
| Food away from home | $91.9M | $3,951 | 97 |
| Groceries | $143.8M | $6,184 | 98 |
| Personal care products and services | $21.7M | $933 | 93 |
| Child care and other personal services | $11.4M | $489 | 84 |
| Memberships, classes and admissions | $18.4M | $790 | 80 |
| Medical and dental services | $26.9M | $1,157 | 90 |
| Pets | $21.9M | $942 | 104 |
| Clothing, shoes and related services | $45.7M | $1,965 | 96 |
| Vehicle insurance | $57.8M | $2,486 | 127 |
| Home repairs, maintenance and insurance | $69.3M | $2,980 | 99 |
| Lawn care, cleaning and other household services | $35.7M | $1,536 | 109 |
| Rent and homeowner costs | $362.2M | $15,580 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Putnam County
- Population, 2025 estimate
- 56,885−1.0% since 2020
- Households
- 23,251
- Median age
- 42.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 346 sq. mi.
- People per square mile
- 165
- Median household income
- $79,527+32.3% vs. 2015–2019, before inflation
- Average household income
- $101,714
- Median home value
- $223,300
- Jobs located here
- 22,705
- Daytime population
- 55,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Jackson County, WV27,705 people
- Boone County, WV21,026 people
- Wayne County, WV38,164 people
- Roane County, WV13,786 people
Questions
How fast is Putnam County, WV growing?
Population estimates put Putnam County at 56,885 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 23,251 households. Against the 2015–2019 survey, median household income rose 32.3%, before inflation.
How much do households in Putnam County, WV spend?
Households in Putnam County spend about $362.2M a year on rent and homeowner costs, $143.8M on groceries and $91.9M on food away from home. Relative to the U.S., household spending in Putnam County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (80).
Which business types have the highest market scores in Putnam County, WV?
Of the business types scored in Putnam County, clothing, shoe and laundry businesses (77); clothing and shoe stores (76); and bakeries and dessert shops (73) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #181 of 2,210 scored counties.
How does Putnam County, WV compare with the U.S.?
Median household income in Putnam County is $79,527, in line with the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $223,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (60% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Putnam County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.