County profile · West Virginia
Raleigh County, WV market data
How Raleigh County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 71,775
- −3.5% since 2020
- Households
- 29,004
- Median household income
- $52,150
- +19.2% vs. 2015–2019, before inflation
- Median home value
- $150,900
- Jobs located here
- 34,669
- Highest market score
- 57
- Landscaping and lawn care, #519 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Raleigh County by name and distance, and the households and spending within reach. Or open the report at the center of Raleigh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Raleigh County has an estimated 71,775 people and 29,004 households. Population estimates show Raleigh County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. Median household income in Raleigh County is $52,150, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.2%, before inflation.
Relative to the U.S., household spending in Raleigh County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Of the business types scored in Raleigh County, landscaping and lawn care companies (57), real estate agents and brokers (57) and chiropractors (56) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #519 of 1,493 scored counties.
Raleigh County is part of the Beckley metro area. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for real estate agents and brokers (65% below the U.S. rate).
All 56 business types in Raleigh County
Highest Groundwork market score first. Each score compares Raleigh County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 57 | #519 of 1,493 | 8 | 2.8 | $4.5M | 154 | 22 |
| Real estate agents and brokers | 57 | #675 of 2,176 | 31 | 10.7 | Index only | 224 | 7 |
| Chiropractors | 56 | #557 of 1,490 | 7 | 2.4 | $3.9M | 163 | 4 |
| Veterinarians | 55 | #599 of 1,485 | 7 | 2.4 | $3M | 110 | 5 |
| Lawn, cleaning and pest control | 53 | #737 of 1,771 | 13 | 4.5 | $2.8M | 165 | 40 |
| HVAC and plumbing | 47 | #953 of 1,707 | 15 | 5.2 | $4.6M | 96 | 12 |
| Home repair trades | 46 | #1,221 of 2,057 | 28 | 9.7 | $2.5M | 101 | 28 |
| Real estate | 46 | #1,263 of 2,229 | 46 | 15.9 | Index only | 190 | 23 |
| Pet businesses | 46 | #1,283 of 2,200 | 32 | 11.0 | $654K | 74 | 5 |
| Bakeries and dessert shops | 45 | #1,110 of 1,889 | 20 | 6.9 | $4.5M | 108 | 8 |
| Property management | 44 | #541 of 910 | 5 | 1.7 | Index only | 137 | 10 |
| Roofing and gutters | 44 | #716 of 1,177 | 5 | 1.7 | $13.7M | 162 | Under 3 |
| Coffee shops and cafes | 43 | #1,274 of 2,063 | 23 | 7.9 | $3.9M | 105 | 8 |
| Child care and preschools | 39 | #1,123 of 1,611 | 12 | 4.1 | $806K | 80 | 13 |
| Sit-down restaurants | 39 | #1,671 of 2,405 | 128 | 44.1 | $700K | 105 | 37 |
| Funeral homes | 36 | #1,079 of 1,472 | 14 | 4.8 | $332K | 49 | 6 |
| Gyms, studios and classes | 36 | #1,615 of 2,088 | 29 | 10.0 | $514K | 78 | 3 |
| Gyms | 34 | #1,410 of 1,792 | 18 | 6.2 | $828K | 64 | 3 |
| Insurance agencies | 33 | #1,701 of 2,272 | 49 | 16.9 | $1.3M | 106 | 37 |
| Pet stores | 32 | #748 of 974 | 5 | 1.7 | $4.2M | 92 | Under 3 |
| Electricians | 31 | #965 of 1,160 | 8 | 2.8 | $8.6M | 71 | 16 |
| Grocery stores | 31 | #1,610 of 2,070 | 20 | 6.9 | $7.8M | 84 | 13 |
| Nail salons | 30 | #1,140 of 1,328 | 16 | 5.5 | $1.3M | 81 | 4 |
| Restaurants and cafes | 30 | #2,020 of 2,405 | 265 | 91.4 | $338K | 91 | 104 |
| Collision repair and body shops | 29 | #1,117 of 1,327 | 8 | 2.8 | $2.9M | 93 | 9 |
| Convenience stores | 26 | #1,903 of 2,261 | 35 | 12.1 | $4.4M | 56 | 9 |
| Grocery and convenience stores | 26 | #2,060 of 2,402 | 66 | 22.8 | $2.4M | 69 | 22 |
| Mortgage brokers and lenders | 25 | #834 of 887 | 9 | 3.1 | Index only | 108 | Under 3 |
| Gas stations | 25 | #2,110 of 2,358 | 53 | 18.3 | $1.4M | 60 | 39 |
| Clothing, shoes and laundry | 24 | #1,990 of 2,210 | 51 | 17.6 | $901K | 102 | 27 |
| Hair salons | 24 | #2,147 of 2,339 | 63 | 21.7 | $342K | 79 | 13 |
| Physical therapy | 21 | #1,328 of 1,422 | 15 | 5.2 | $1.8M | 76 | 12 |
| Pizza | 21 | #1,982 of 2,090 | 30 | 10.3 | $3M | 59 | 57 |
| Salons, barbers and spas | 20 | #2,303 of 2,385 | 123 | 42.4 | $175K | 82 | 22 |
| Spas and skin care | 19 | #1,696 of 1,769 | 24 | 8.3 | $897K | 102 | Under 3 |
| Clothing and shoe stores | 19 | #1,949 of 2,087 | 43 | 14.8 | $1.1M | 84 | 27 |
| Auto repair shops | 17 | #2,305 of 2,378 | 72 | 24.8 | $319K | 72 | 34 |
| Pet grooming and boarding | 16 | #1,404 of 1,461 | 15 | 5.2 | $1.4M | 55 | Under 3 |
| Tire shops | 16 | #1,445 of 1,530 | 16 | 5.5 | $1.4M | 57 | 7 |
| Dentists and orthodontists | 16 | #1,843 of 1,886 | 32 | 11.0 | $852K | 87 | 26 |
| Auto repair and car care | 16 | #2,334 of 2,401 | 125 | 43.1 | $184K | 68 | 46 |
| Optometrists and eye care | 15 | #1,244 of 1,302 | 15 | 5.2 | $1.8M | 58 | 6 |
| Martial arts and dance studios | 15 | #1,288 of 1,334 | 10 | 3.4 | $1.5M | 74 | Under 3 |
| Fast food and sandwich shops | 14 | #2,156 of 2,222 | 63 | 21.7 | $1.4M | 47 | 57 |
| Barbershops | 12 | #1,291 of 1,356 | 17 | 5.9 | $1.3M | 67 | Under 3 |
| Car washes and detailing | 7 | #1,437 of 1,451 | 16 | 5.5 | $1.4M | 57 | Under 3 |
| Doctors, dentists and clinics | 7 | #2,390 of 2,394 | 267 | 92.1 | $102K | 67 | 142 |
| Primary care and pediatrics | 5 | #1,652 of 1,656 | 36 | 12.4 | $758K | 43 | 89 |
| Laundromats | Not scored | Not scored | 3 | 1.0 | $15.3M | 122 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.0 | $12M | 117 | 6 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $18M | Too few | 12 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $13.6M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $45.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $14.9M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Raleigh County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.9M | $791 | 83 |
| Gasoline and other fuels | $76.2M | $2,628 | 101 |
| Food away from home | $89.6M | $3,089 | 76 |
| Groceries | $155.2M | $5,352 | 85 |
| Personal care products and services | $21.5M | $742 | 74 |
| Child care and other personal services | $9.7M | $333 | 57 |
| Memberships, classes and admissions | $14.9M | $514 | 52 |
| Medical and dental services | $27.3M | $940 | 73 |
| Pets | $20.9M | $721 | 79 |
| Clothing, shoes and related services | $45.9M | $1,583 | 77 |
| Vehicle insurance | $65M | $2,242 | 115 |
| Home repairs, maintenance and insurance | $68.6M | $2,367 | 78 |
| Lawn care, cleaning and other household services | $36M | $1,241 | 88 |
| Rent and homeowner costs | $379.2M | $13,075 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Raleigh County
- Population, 2025 estimate
- 71,775−3.5% since 2020
- Households
- 29,004
- Median age
- 43.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 605 sq. mi.
- People per square mile
- 121
- Median household income
- $52,150+19.2% vs. 2015–2019, before inflation
- Average household income
- $70,506
- Median home value
- $150,900
- Jobs located here
- 34,669
- Daytime population
- 82,083Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Raleigh County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Raleigh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in West Virginia 8
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- Summers County, WV11,729 people
- Wyoming County, WV20,629 people
- Mercer County, WV58,563 people
- Monroe County, WV12,386 people
- McDowell County, WV17,943 people
- Boone County, WV21,026 people
- Greenbrier County, WV32,386 people
Questions
How fast is Raleigh County, WV growing?
Population estimates put Raleigh County at 71,775 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 29,004 households. Median household income rose 19.2% from the 2015–2019 survey, before inflation.
How much do households in Raleigh County, WV spend?
Households in Raleigh County spend about $379.2M a year on rent and homeowner costs, $155.2M on groceries and $89.6M on food away from home. Set against the U.S., households in Raleigh County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
Which business types have the highest market scores in Raleigh County, WV?
The highest Groundwork market scores in Raleigh County are for landscaping and lawn care companies (57), real estate agents and brokers (57) and chiropractors (56). Raleigh County ranks #519 of 1,493 scored counties for landscaping and lawn care companies.
How does Raleigh County, WV compare with the U.S.?
The median household income in Raleigh County is $52,150 a year, 35% below the U.S. median of $80,734. The population fell 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,900, against $332,700 for the U.S. For its number of households, Raleigh County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Raleigh County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Raleigh County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in Raleigh County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Raleigh County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.