Metro area profile · West Virginia
Huntington-Ashland, WV-KY-OH metro area market data
How the Huntington-Ashland metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 365,965
- −2.6% since 2020
- Households
- 152,165
- Median household income
- $60,078
- Median home value
- $154,700
- Jobs located here
- 137,552
- Highest market score
- 67
- House cleaning, #59 of 375 scored metro areas
A site report maps the competitors on map listings around any address in the Huntington-Ashland metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Huntington-Ashland metro area has an estimated 365,965 people and 152,165 households. Population estimates show the Huntington-Ashland metro area declined 2.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Huntington-Ashland metro area is $60,078, 26% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Huntington-Ashland metro area runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in the Huntington-Ashland metro area, house cleaning businesses (67); lawn care, cleaning and pest control companies (66); and dry cleaners (63) have the highest Groundwork market scores. For house cleaning businesses, that ranks #59 of 375 scored metro areas.
The Huntington-Ashland metro area takes in 8 counties: Cabell County, WV; Putnam County, WV; Lawrence County, OH; Boyd County, KY; and 4 more. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for real estate agents and brokers (68% below the U.S. rate).
All 56 business types in the Huntington-Ashland metro area
Highest Groundwork market score first. Each score compares the Huntington-Ashland metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 67 | #59 of 375 | 15 | 1.0 | $13.2M | 207 | 40 |
| Lawn, cleaning and pest control | 66 | #84 of 387 | 78 | 5.1 | $2.5M | 151 | 144 |
| Dry cleaners | 63 | #62 of 272 | 6 | 0.4 | $43.4M | 277 | 3 |
| Landscaping and lawn care | 63 | #118 of 385 | 45 | 3.0 | $4.4M | 151 | 86 |
| Real estate | 62 | #73 of 387 | 223 | 14.7 | Index only | 216 | 101 |
| Real estate agents and brokers | 62 | #76 of 387 | 151 | 9.9 | Index only | 254 | 42 |
| Laundromats | 62 | #106 of 364 | 11 | 0.7 | $23.7M | 189 | 3 |
| Yoga, Pilates and fitness studios | 59 | #86 of 347 | 12 | 0.8 | $7.8M | 193 | 22 |
| Coffee shops and cafes | 59 | #116 of 387 | 95 | 6.2 | $5.4M | 145 | 49 |
| Property management | 56 | #123 of 374 | 24 | 1.6 | Index only | 157 | 36 |
| Pet stores | 56 | #140 of 382 | 23 | 1.5 | $5.2M | 114 | 5 |
| Home inspectors | 54 | #102 of 243 | 6 | 0.4 | Index only | 133 | 5 |
| Sit-down restaurants | 54 | #150 of 387 | 639 | 42.0 | $799K | 120 | 205 |
| Electricians | 54 | #162 of 383 | 27 | 1.8 | $14.4M | 120 | 62 |
| Insurance agencies | 53 | #167 of 387 | 218 | 14.3 | $1.6M | 125 | 135 |
| Child care and preschools | 53 | #174 of 387 | 49 | 3.2 | $1.2M | 116 | 57 |
| Urgent care and walk-in clinics | 52 | #90 of 197 | 5 | 0.3 | $31.7M | 129 | 7 |
| Restaurants and cafes | 52 | #175 of 387 | 1,196 | 78.6 | $427K | 115 | 608 |
| Bakeries and dessert shops | 52 | #181 of 387 | 102 | 6.7 | $5M | 121 | 49 |
| Car washes and detailing | 51 | #185 of 387 | 51 | 3.4 | $2.6M | 103 | 13 |
| Home repair trades | 50 | #191 of 387 | 153 | 10.1 | $2.5M | 105 | 180 |
| Dentists and orthodontists | 49 | #191 of 387 | 138 | 9.1 | $1.1M | 117 | 85 |
| Mortgage brokers and lenders | 48 | #198 of 373 | 42 | 2.8 | Index only | 128 | 10 |
| Gyms, studios and classes | 48 | #206 of 387 | 144 | 9.5 | $653K | 99 | 39 |
| Veterinarians | 48 | #208 of 384 | 41 | 2.7 | $2.9M | 107 | 35 |
| Salons, barbers and spas | 48 | #215 of 387 | 520 | 34.2 | $238K | 112 | 79 |
| Hair salons | 47 | #212 of 387 | 268 | 17.6 | $462K | 107 | 42 |
| Pet businesses | 47 | #217 of 387 | 143 | 9.4 | $832K | 95 | 60 |
| Martial arts and dance studios | 47 | #220 of 387 | 46 | 3.0 | $2M | 101 | 17 |
| Spas and skin care | 46 | #226 of 387 | 112 | 7.4 | $1.1M | 126 | 25 |
| Nail salons | 46 | #226 of 387 | 65 | 4.3 | $1.9M | 114 | 7 |
| Pest control | 45 | #206 of 345 | 18 | 1.2 | $11M | 108 | 18 |
| HVAC and plumbing | 45 | #233 of 387 | 81 | 5.3 | $4.8M | 101 | 96 |
| Auto repair shops | 45 | #249 of 387 | 300 | 19.7 | $441K | 99 | 110 |
| Roofing and gutters | 44 | #235 of 381 | 45 | 3.0 | $8.6M | 102 | 22 |
| Auto repair and car care | 43 | #253 of 387 | 519 | 34.1 | $255K | 95 | 168 |
| Physical therapy | 42 | #246 of 386 | 59 | 3.9 | $2.7M | 112 | 52 |
| Clothing, shoes and laundry | 42 | #253 of 387 | 274 | 18.0 | $951K | 108 | 108 |
| Collision repair and body shops | 40 | #263 of 381 | 43 | 2.8 | $3.1M | 100 | 27 |
| Chiropractors | 40 | #264 of 386 | 70 | 4.6 | $2.3M | 95 | 26 |
| Gyms | 40 | #279 of 387 | 86 | 5.7 | $1.1M | 84 | 22 |
| Pet grooming and boarding | 39 | #280 of 386 | 59 | 3.9 | $2M | 79 | 20 |
| Barbershops | 38 | #297 of 387 | 71 | 4.7 | $1.7M | 92 | 5 |
| Grocery stores | 37 | #276 of 387 | 88 | 5.8 | $9.7M | 104 | 51 |
| Clothing and shoe stores | 34 | #295 of 387 | 216 | 14.2 | $1.2M | 95 | 102 |
| Grocery and convenience stores | 34 | #302 of 387 | 272 | 17.9 | $3.1M | 93 | 83 |
| Doctors, dentists and clinics | 31 | #340 of 387 | 1,278 | 84.0 | $124K | 81 | 390 |
| Optometrists and eye care | 30 | #332 of 386 | 54 | 3.5 | $2.9M | 94 | 24 |
| Convenience stores | 26 | #338 of 387 | 145 | 9.5 | $5.9M | 75 | 32 |
| Tire shops | 23 | #350 of 386 | 69 | 4.5 | $1.9M | 77 | 27 |
| Primary care and pediatrics | 23 | #357 of 387 | 137 | 9.0 | $1.2M | 65 | 196 |
| Gas stations | 18 | #368 of 387 | 280 | 18.4 | $1.5M | 62 | 183 |
| Funeral homes | 18 | #370 of 377 | 59 | 3.9 | $386K | 57 | 43 |
| Fast food and sandwich shops | 15 | #373 of 387 | 224 | 14.7 | $2.3M | 75 | 346 |
| Oil change and quick lube | 13 | #284 of 290 | 20 | 1.3 | $6.6M | 48 | 17 |
| Pizza | 9 | #387 of 387 | 178 | 11.7 | $2.9M | 56 | 346 |
Household spending in the Huntington-Ashland metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $132.4M | $870 | 91 |
| Gasoline and other fuels | $416.6M | $2,738 | 105 |
| Food away from home | $510.8M | $3,357 | 82 |
| Groceries | $853.7M | $5,611 | 89 |
| Personal care products and services | $123.8M | $814 | 81 |
| Child care and other personal services | $56.7M | $373 | 64 |
| Memberships, classes and admissions | $94M | $618 | 63 |
| Medical and dental services | $158.6M | $1,043 | 81 |
| Pets | $119M | $782 | 86 |
| Clothing, shoes and related services | $260.6M | $1,713 | 83 |
| Vehicle insurance | $341.6M | $2,245 | 115 |
| Home repairs, maintenance and insurance | $389.2M | $2,558 | 85 |
| Lawn care, cleaning and other household services | $198.3M | $1,303 | 92 |
| Rent and homeowner costs | $2.1B | $13,733 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Huntington-Ashland metro area
- Population, 2025 estimate
- 365,965−2.6% since 2020
- Households
- 152,165
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 2,916 sq. mi.
- People per square mile
- 127
- Median household income
- $60,078
- Average household income
- $80,719
- Median home value
- $154,700
- Jobs located here
- 137,552
- Daytime population
- 362,067Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huntington-Ashland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Huntington-Ashland metro area 8
- Cabell County, WV92,739 people
- Putnam County, WV57,177 people
- Lawrence County, OH56,819 people
- Boyd County, KY47,911 people
- Wayne County, WV38,164 people
- Greenup County, KY35,501 people
- Carter County, KY26,341 people
- Lawrence County, KY16,077 people
Other markets based in West Virginia 10
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Beckley, WV metro area112,714 people
- Parkersburg-Vienna, WV metro area88,460 people
- Bluefield, WV-VA area98,187 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Huntington-Ashland, WV-KY-OH metro area growing?
Population estimates put the Huntington-Ashland metro area at 365,965 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 152,165 households.
How much do households in the Huntington-Ashland, WV-KY-OH metro area spend?
Households in the Huntington-Ashland metro area spend about $2.1B a year on rent and homeowner costs, $853.7M on groceries and $510.8M on food away from home. Set against the U.S., households in the Huntington-Ashland metro area spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in the Huntington-Ashland, WV-KY-OH metro area?
The highest Groundwork market scores in the Huntington-Ashland metro area are for house cleaning businesses (67); lawn care, cleaning and pest control companies (66); and dry cleaners (63). The Huntington-Ashland metro area ranks #59 of 375 scored metro areas for house cleaning businesses.
How does the Huntington-Ashland, WV-KY-OH metro area compare with the U.S.?
The median household income in the Huntington-Ashland metro area is $60,078 a year, 26% below the U.S. median of $80,734. The population fell 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,700, against $332,700 for the U.S. For its number of households, the Huntington-Ashland metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for real estate agents and brokers (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Huntington-Ashland metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huntington-Ashland metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Huntington-Ashland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.