Market rankings · West Virginia
Coffee shops and cafes in West Virginia
Markets across West Virginia ranked by the Groundwork market score for coffee shops and cafes, with competitor counts and household spending for each.
- Listings
- 529
- 142 chain locations (27%)
- Official establishments
- 241
- All snack and nonalcoholic beverage bars · +39.3% since 2019
- Household spending a year
- $2.4B
- On food away from home
- Listings per 10k households
- 7.3
- 34% below the U.S.
- Spending per listing
- $4.6M
- 24% above the U.S.
- Rank among states
- #23 of 51
- Market score 55 · Upper middle
A site report maps the coffee shops and cafes on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 529 coffee shops and cafes in West Virginia. Chain locations make up 27% of them, against 39% across the U.S. That is 7.3 per 10,000 households, 34% below the U.S. rate of 11.0.
At $3,343 per household (18% below the U.S. average), households in West Virginia spend about $2.4B a year on food away from home. Spread across 529 coffee shops and cafes, that is $4.6M per cafe, 24% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
In 2023, official counts showed 241 businesses with payroll in West Virginia classed as snack and nonalcoholic beverage bars, up 39.3% from 2019. That is one for every 3,023 households, against one for every 1,518 across the U.S. Across the U.S., the count rose 24.3% over the same years. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 8 SBA-backed loans worth $911K have gone to businesses classed as snack and nonalcoholic beverage bars in West Virginia.
Among the 50 states and DC, West Virginia ranks #23 for coffee shops and cafes, with a Groundwork market score of 55 (upper middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (84). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (64).
Every market in West Virginia for coffee shops and cafes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 84 | 78 | 6.6 | $5.8M | +7.1% | #4 of 387 |
| Winchester, VA-WV | 83 | 45 | 8.1 | $5M | +6.5% | #6 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 77 | 2,320 | 9.8 | $5.3M | +3.3% | #19 of 387 |
| 1Huntington-Ashland, WV-KY-OH | 59 | 95 | 6.2 | $5.4M | −2.6% | #116 of 387 |
| 2Weirton-Steubenville, WV-OH | 55 | 33 | 6.6 | $5M | −3.6% | #145 of 387 |
| 3Charleston, WV | 55 | 59 | 6.8 | $4.9M | −4.7% | #146 of 387 |
| 4Wheeling, WV-OH | 50 | 41 | 7.1 | $4.7M | −3.6% | #188 of 387 |
| 5Morgantown, WV | 46 | 53 | 9.2 | $3.9M | +1.3% | #225 of 387 |
| 6Parkersburg-Vienna, WV | 43 | 25 | 6.6 | $5M | −2.3% | #247 of 387 |
| 7Beckley, WV | 37 | 39 | 8.7 | $3.6M | −4.3% | #299 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 64 | 16 | 6.9 | $5M | −1.2% | #110 of 529 |
| Cumberland, MD-WV | 61 | 26 | 6.8 | $4.9M | −1.3% | #149 of 529 |
| 2Elkins, WV | 60 | 5 | 4.7 | $6.8M | −3.6% | #157 of 529 |
| 3Bluefield, WV-VA | 60 | 19 | 4.7 | $6.6M | −3.8% | #158 of 529 |
| 4Clarksburg, WV | 53 | 25 | 7.0 | $4.8M | −2.4% | #231 of 529 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 89 | 27 | 5.3 | $7.3M | +13.7% | #25 of 2,063 |
| 2Putnam County, WV | 66 | 21 | 9.0 | $4.4M | −1.0% | #410 of 2,063 |
| 3Mineral County, WV | 64 | 7 | 6.3 | $5.5M | −0.4% | #459 of 2,063 |
| 4Preston County, WV | 63 | 5 | 3.9 | $8.5M | −0.6% | #487 of 2,063 |
| 5Wayne County, WV | 63 | 6 | 3.8 | $8.5M | −4.0% | #488 of 2,063 |
| 6Jefferson County, WV | 61 | 27 | 11.8 | $3.7M | +9.2% | #581 of 2,063 |
| 7Randolph County, WV | 59 | 5 | 4.7 | $6.8M | −3.6% | #631 of 2,063 |
| 8Mercer County, WV | 59 | 12 | 5.0 | $6.3M | −3.4% | #634 of 2,063 |
| 9Marion County, WV | 59 | 16 | 6.9 | $5M | −1.2% | #644 of 2,063 |
| 10Logan County, WV | 57 | 6 | 4.7 | $6.5M | −6.6% | #714 of 2,063 |
| 11Kanawha County, WV | 50 | 58 | 7.6 | $4.4M | −4.3% | #993 of 2,063 |
| 12Morgan County, WV | 47 | 8 | 10.9 | $3.2M | +5.5% | #1,144 of 2,063 |
| 13Monongalia County, WV | 46 | 48 | 10.8 | $3.4M | +2.0% | #1,179 of 2,063 |
| 14Mason County, WV | 44 | 7 | 6.9 | $4.5M | −2.7% | #1,230 of 2,063 |
| 15Raleigh County, WV | 43 | 23 | 7.9 | $3.9M | −3.5% | #1,274 of 2,063 |
| 16Wood County, WV | 40 | 25 | 7.0 | $4.7M | −2.1% | #1,367 of 2,063 |
| 17Harrison County, WV | 39 | 22 | 8.3 | $4.1M | −2.5% | #1,417 of 2,063 |
| 18Hancock County, WV | 39 | 14 | 10.9 | $3M | −4.5% | #1,439 of 2,063 |
| 19Mingo County, WV | 36 | 5 | 5.4 | $5.1M | −8.7% | #1,541 of 2,063 |
| 20Upshur County, WV | 34 | 8 | 8.4 | $3.8M | −0.3% | #1,605 of 2,063 |
| 21Cabell County, WV | 27 | 38 | 9.7 | $3.4M | −3.2% | #1,832 of 2,063 |
| 22Nicholas County, WV | 26 | 8 | 8.5 | $3.7M | −2.9% | #1,848 of 2,063 |
| 23Ohio County, WV | 26 | 25 | 13.6 | $2.5M | −4.4% | #1,858 of 2,063 |
| 24Greenbrier County, WV | 25 | 15 | 10.1 | $2.9M | −4.0% | #1,877 of 2,063 |
| 25Brooke County, WV | 24 | 9 | 9.3 | $3.5M | −6.0% | #1,899 of 2,063 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Fayette County, WV | 16 | 16 | 10.0 | $3.1M | −5.6% | #2,011 of 2,063 |
| Marshall County, WV | Not scored | 1 | 0.8 | $40.5M | −4.4% | |
| Jackson County, WV | Not scored | 3 | 2.6 | $12.6M | −1.0% | |
| Hampshire County, WV | Not scored | 3 | 3.5 | $9.8M | +4.4% | |
| Boone County, WV | Not scored | 1 | 1.3 | $25.1M | −6.9% | |
| Wyoming County, WV | Not scored | 4 | 5.0 | $5.7M | −7.1% | |
| Lincoln County, WV | Not scored | 0 | 0.0 | n/a | −5.8% | |
| McDowell County, WV | Not scored | 2 | 3.1 | $7.9M | −10.9% | |
| Lewis County, WV | Not scored | 4 | 5.7 | $5.8M | −3.7% | |
| Taylor County, WV | Not scored | 2 | 3.0 | $11M | −2.4% | |
| Barbour County, WV | Not scored | 2 | 3.3 | $9.1M | −0.3% | |
| Hardy County, WV | Not scored | 3 | 5.0 | $6.1M | +0.7% | |
| Wetzel County, WV | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Roane County, WV | Not scored | 1 | 1.8 | $16.3M | −4.8% | |
| Monroe County, WV | Not scored | 3 | 6.5 | $4.7M | +0.8% | |
| Braxton County, WV | Not scored | 4 | 8.4 | $3.5M | −4.1% | |
| Summers County, WV | Not scored | 3 | 6.4 | $4.3M | −3.3% | |
| Grant County, WV | Not scored | 2 | 4.6 | $7M | +0.4% | |
| Ritchie County, WV | Not scored | 1 | 3.0 | $10.2M | −4.6% | |
| Webster County, WV | Not scored | 2 | 6.9 | $4.1M | −7.1% | |
| Tyler County, WV | Not scored | 1 | 3.0 | $11.2M | −5.0% | |
| Clay County, WV | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pocahontas County, WV | Not scored | 7 | 22.0 | $1.3M | −3.3% | |
| Doddridge County, WV | Not scored | 1 | 3.9 | $8.9M | −1.9% | |
| Pleasants County, WV | Not scored | 4 | 14.4 | $2.4M | −4.1% | |
| Gilmer County, WV | Not scored | 6 | 26.6 | $1.1M | −4.2% | |
| Tucker County, WV | Not scored | 6 | 21.1 | $1.5M | −3.1% | |
| Calhoun County, WV | Not scored | 1 | 4.0 | $7.2M | −3.6% | |
| Pendleton County, WV | Not scored | 1 | 4.3 | $7.4M | −4.9% | |
| Wirt County, WV | Not scored | 0 | 0.0 | n/a | −5.9% |
Markets with fewer than 5 coffee shops and cafes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many coffee shops and cafes are in West Virginia?
There are 529 coffee shops and cafes on map listings in West Virginia as of September 2026. 142 of them (27%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 241 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 39.3% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 25 one-person businesses without payroll.
How much do households in West Virginia spend on food away from home?
About $2.4B a year, or $3,343 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 529 coffee shops and cafes on map listings, it comes to $4.6M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for coffee shops and cafes?
West Virginia has 7.3 coffee shops and cafes per 10,000 households, 34% below the U.S. rate of 11.0. Spending per cafe is $4.6M, 24% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, West Virginia would have about 658, against 529 on map listings. There is one business with payroll in the industry for every 3,023 households, against one for every 1,518 across the U.S. The official count rose 39.3% from 2019 to 2023, against +24.3% for the U.S.
Which market in West Virginia has the highest market score for coffee shops and cafes?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 84 (high). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 64 (upper middle). Among 26 scored counties in West Virginia, Berkeley County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 55 for coffee shops and cafes (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Coffee shops and cafes in other states
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Top markets for coffee shops and cafes across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Restaurants and cafes6,336 listings
- Sit-down restaurants3,335 listings
- Fast food and sandwich shops1,030 listings
- Pizza791 listings
- Bakeries and dessert shops520 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.