Market rankings · West Virginia
Grocery stores in West Virginia
Every metro area, small-town market and county in West Virginia, ranked by the Groundwork market score for grocery stores, with competitor counts and household spending for each.
- Listings
- 470
- 203 chain locations (43%)
- Official establishments
- 260
- −13.6% since 2019
- Household spending a year
- $4.1B
- On groceries
- Listings per 10k households
- 6.5
- 4% below the U.S.
- Spending per listing
- $8.7M
- 6% below the U.S.
- Rank among states
- #43 of 51
- Market score 33 · Lower middle
A site report maps the grocery stores on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Virginia has 470 grocery stores on map listings as of September 2026. Chain locations make up 43% of them, against 37% across the U.S. That is 6.5 per 10,000 households, 4% below the U.S. rate of 6.8.
Household spending on groceries in West Virginia comes to about $4.1B a year: $5,613 per household, 11% below the U.S. average. That works out to $8.7M per store, 6% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
The official count of businesses with payroll classed as supermarkets and grocery stores in West Virginia was 260 in 2023, down 13.6% from 2019. That is one for every 2,803 households, against one for every 2,053 across the U.S. Across the U.S., the count held level over the same years. Since fiscal 2022, 2 SBA-backed loans worth $801K have gone to businesses classed as supermarkets and grocery stores in West Virginia.
Among the 50 states and DC, West Virginia ranks #43 for grocery stores, with a Groundwork market score of 33 (lower middle). Of the 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest (69). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (50).
Every market in West Virginia for grocery stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 69 | 66 | 5.6 | $10.9M | +7.1% | #68 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 62 | 1,506 | 6.3 | $11.3M | +3.3% | #105 of 387 |
| 1Morgantown, WV | 53 | 35 | 6.1 | $9.6M | +1.3% | #185 of 387 |
| Winchester, VA-WV | 51 | 46 | 8.3 | $7.6M | +6.5% | #202 of 387 |
| 2Parkersburg-Vienna, WV | 42 | 21 | 5.5 | $10M | −2.3% | #249 of 387 |
| 3Charleston, WV | 41 | 46 | 5.3 | $10.7M | −4.7% | #252 of 387 |
| 4Huntington-Ashland, WV-KY-OH | 37 | 88 | 5.8 | $9.7M | −2.6% | #276 of 387 |
| 5Weirton-Steubenville, WV-OH | 35 | 26 | 5.2 | $10.6M | −3.6% | #293 of 387 |
| 6Wheeling, WV-OH | 22 | 35 | 6.0 | $9.2M | −3.6% | #358 of 387 |
| 7Beckley, WV | 18 | 30 | 6.7 | $8M | −4.3% | #375 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 50 | 18 | 7.7 | $7.5M | −1.2% | #269 of 506 |
| Cumberland, MD-WV | 48 | 19 | 4.9 | $11.3M | −1.3% | #280 of 506 |
| 2Bluefield, WV-VA | 46 | 22 | 5.4 | $9.9M | −3.8% | #302 of 506 |
| 3Clarksburg, WV | 42 | 28 | 7.9 | $7.2M | −2.4% | #337 of 506 |
| 4Elkins, WV | 39 | 9 | 8.4 | $6.5M | −3.6% | #361 of 506 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 87 | 11 | 4.8 | $13.6M | +9.2% | #83 of 2,070 |
| 2Berkeley County, WV | 87 | 24 | 4.7 | $13M | +13.7% | #84 of 2,070 |
| 3Monongalia County, WV | 70 | 25 | 5.6 | $10.5M | +2.0% | #411 of 2,070 |
| 4Hampshire County, WV | 63 | 5 | 5.8 | $9.8M | +4.4% | #593 of 2,070 |
| 5Putnam County, WV | 60 | 16 | 6.9 | $9M | −1.0% | #686 of 2,070 |
| 6Wood County, WV | 56 | 19 | 5.3 | $10.5M | −2.1% | #801 of 2,070 |
| 7Greenbrier County, WV | 55 | 6 | 4.1 | $12.9M | −4.0% | #826 of 2,070 |
| 8Kanawha County, WV | 54 | 38 | 5.0 | $11.4M | −4.3% | #866 of 2,070 |
| 9Mercer County, WV | 52 | 11 | 4.5 | $11.9M | −3.4% | #925 of 2,070 |
| 10Preston County, WV | 50 | 10 | 7.8 | $7.2M | −0.6% | #1,031 of 2,070 |
| 11Marshall County, WV | 48 | 6 | 4.8 | $11.5M | −4.4% | #1,070 of 2,070 |
| 12Wayne County, WV | 48 | 9 | 5.7 | $9.7M | −4.0% | #1,076 of 2,070 |
| 13Marion County, WV | 45 | 18 | 7.7 | $7.5M | −1.2% | #1,185 of 2,070 |
| 14Upshur County, WV | 44 | 7 | 7.3 | $7.5M | −0.3% | #1,225 of 2,070 |
| 15Mineral County, WV | 41 | 6 | 5.4 | $10.7M | −0.4% | #1,313 of 2,070 |
| 16Cabell County, WV | 41 | 25 | 6.4 | $8.7M | −3.2% | #1,315 of 2,070 |
| 17Fayette County, WV | 41 | 10 | 6.3 | $8.6M | −5.6% | #1,316 of 2,070 |
| 18Logan County, WV | 39 | 6 | 4.7 | $11.3M | −6.6% | #1,384 of 2,070 |
| 19Randolph County, WV | 38 | 9 | 8.4 | $6.5M | −3.6% | #1,432 of 2,070 |
| 20Harrison County, WV | 36 | 21 | 8.0 | $7.1M | −2.5% | #1,478 of 2,070 |
| 21Ohio County, WV | 35 | 13 | 7.1 | $7.9M | −4.4% | #1,498 of 2,070 |
| 22Hancock County, WV | 34 | 8 | 6.2 | $9M | −4.5% | #1,526 of 2,070 |
| 23Jackson County, WV | 34 | 8 | 6.9 | $8M | −1.0% | #1,528 of 2,070 |
| 24Lewis County, WV | 31 | 5 | 7.2 | $7.8M | −3.7% | #1,609 of 2,070 |
| 25Raleigh County, WV | 31 | 20 | 6.9 | $7.8M | −3.5% | #1,610 of 2,070 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Taylor County, WV | 30 | 5 | 7.6 | $7.4M | −2.4% | #1,638 of 2,070 |
| 27Wyoming County, WV | 29 | 6 | 7.4 | $6.9M | −7.1% | #1,668 of 2,070 |
| 28Hardy County, WV | 22 | 6 | 10.1 | $5.3M | +0.7% | #1,838 of 2,070 |
| 29Boone County, WV | 19 | 7 | 8.8 | $6.2M | −6.9% | #1,896 of 2,070 |
| 30Nicholas County, WV | 18 | 10 | 10.6 | $5.1M | −2.9% | #1,913 of 2,070 |
| 31Roane County, WV | 14 | 5 | 8.8 | $5.9M | −4.8% | #1,967 of 2,070 |
| 32Wetzel County, WV | 14 | 7 | 11.5 | $4.8M | −4.6% | #1,971 of 2,070 |
| 33Lincoln County, WV | 12 | 7 | 9.1 | $5.7M | −5.8% | #1,985 of 2,070 |
| 34Braxton County, WV | 10 | 5 | 10.4 | $5M | −4.1% | #2,017 of 2,070 |
| Mason County, WV | Not scored | 4 | 3.9 | $13.7M | −2.7% | |
| Mingo County, WV | Not scored | 4 | 4.3 | $11.5M | −8.7% | |
| Brooke County, WV | Not scored | 4 | 4.1 | $13.4M | −6.0% | |
| McDowell County, WV | Not scored | 4 | 6.2 | $7.6M | −10.9% | |
| Morgan County, WV | Not scored | 3 | 4.1 | $14.2M | +5.5% | |
| Barbour County, WV | Not scored | 3 | 4.9 | $10.8M | −0.3% | |
| Monroe County, WV | Not scored | 3 | 6.5 | $8.3M | +0.8% | |
| Summers County, WV | Not scored | 4 | 8.5 | $5.9M | −3.3% | |
| Grant County, WV | Not scored | 2 | 4.6 | $12.1M | +0.4% | |
| Ritchie County, WV | Not scored | 5 | 14.8 | $3.6M | −4.6% | |
| Webster County, WV | Not scored | 6 | 20.7 | $2.5M | −7.1% | |
| Tyler County, WV | Not scored | 4 | 12.1 | $4.7M | −5.0% | |
| Clay County, WV | Not scored | 1 | 3.4 | $15.2M | −5.9% | |
| Pocahontas County, WV | Not scored | 6 | 18.9 | $2.7M | −3.3% | |
| Doddridge County, WV | Not scored | 2 | 7.8 | $7.3M | −1.9% | |
| Pleasants County, WV | Not scored | 1 | 3.6 | $15.6M | −4.1% | |
| Gilmer County, WV | Not scored | 8 | 35.5 | $1.4M | −4.2% | |
| Tucker County, WV | Not scored | 5 | 17.6 | $3.1M | −3.1% | |
| Calhoun County, WV | Not scored | 1 | 4.0 | $12.8M | −3.6% | |
| Pendleton County, WV | Not scored | 4 | 17.1 | $3.2M | −4.9% | |
| Wirt County, WV | Not scored | 2 | 9.8 | $5.4M | −5.9% |
Markets with fewer than 5 grocery stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many grocery stores are in West Virginia?
Map listings as of September 2026 show 470 grocery stores in West Virginia. 203 of them (43%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 260 businesses with payroll classed as supermarkets and grocery stores in 2023, down 13.6% from 2019.
How much do households in West Virginia spend on groceries?
About $4.1B a year, or $5,613 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 470 grocery stores on map listings, it comes to $8.7M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for grocery stores?
West Virginia has 6.5 grocery stores per 10,000 households, 4% below the U.S. rate of 6.8. Spending per store is $8.7M, 6% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, West Virginia would have about 440, against 470 on map listings. There is one business with payroll in the industry for every 2,803 households, against one for every 2,053 across the U.S. The official count fell 13.6% from 2019 to 2023, against 0.0% for the U.S.
Which market in West Virginia has the highest market score for grocery stores?
Among 10 scored metro areas in or partly in West Virginia, the Hagerstown-Martinsburg metro area scores highest, at 69 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 50 (upper middle). Among 34 scored counties in West Virginia, Jefferson County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 33 for grocery stores (lower middle), #43 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for grocery stores across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Grocery and convenience stores1,514 listings
- Convenience stores866 listings
Screening a site or an acquisition in West Virginia?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.