Market rankings · West Virginia
Pizza places in West Virginia
Markets across West Virginia ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 791
- 580 chain locations (73%)
- Official establishments
- 1,292
- All limited-service restaurants · −1.5% since 2019
- Household spending a year
- $2.4B
- On food away from home
- Listings per 10k households
- 10.9
- 36% above the U.S.
- Spending per listing
- $3.1M
- 39% below the U.S.
- Rank among states
- #51 of 51
- Market score 20 · Low
A site report maps the pizza places on map listings around any address in West Virginia by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 791 pizza places in West Virginia. 580 of them (73%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 10.9, 36% above the U.S. rate of 8.0.
At $3,343 per household (18% below the U.S. average), households in West Virginia spend about $2.4B a year on food away from home. That is about $3.1M of household spending for each pizza place on map listings, 39% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 1,292 businesses with payroll classed as limited-service restaurants in West Virginia in 2023, down 1.5% from 2019. That is one for every 564 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 20 SBA-backed loans worth $7.1M have gone to businesses classed as limited-service restaurants in West Virginia.
Among the 50 states and DC, West Virginia ranks #51 for pizza places, with a Groundwork market score of 20 (low). Of the 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest (69). Of the 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest (50).
Every market in West Virginia for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in West Virginia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 69 | 1,581 | 6.7 | $7.7M | +3.3% | #61 of 387 |
| Hagerstown-Martinsburg, MD-WV | 62 | 98 | 8.3 | $4.6M | +7.1% | #106 of 387 |
| Winchester, VA-WV | 56 | 53 | 9.5 | $4.2M | +6.5% | #149 of 387 |
| 1Morgantown, WV | 21 | 73 | 12.7 | $2.8M | +1.3% | #369 of 387 |
| 2Weirton-Steubenville, WV-OH | 21 | 61 | 12.3 | $2.7M | −3.6% | #370 of 387 |
| 3Beckley, WV | 20 | 52 | 11.6 | $2.7M | −4.3% | #372 of 387 |
| 4Parkersburg-Vienna, WV | 13 | 42 | 11.1 | $2.9M | −2.3% | #380 of 387 |
| 5Charleston, WV | 12 | 92 | 10.5 | $3.2M | −4.7% | #381 of 387 |
| 6Wheeling, WV-OH | 11 | 76 | 13.1 | $2.6M | −3.6% | #384 of 387 |
| 7Huntington-Ashland, WV-KY-OH | 9 | 178 | 11.7 | $2.9M | −2.6% | #387 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 50 | 18 | 7.7 | $4.5M | −1.2% | #253 of 520 |
| 2Elkins, WV | 34 | 13 | 12.2 | $2.6M | −3.6% | #421 of 520 |
| Cumberland, MD-WV | 32 | 42 | 10.9 | $3M | −1.3% | #444 of 520 |
| 3Bluefield, WV-VA | 26 | 41 | 10.1 | $3.1M | −3.8% | #479 of 520 |
| 4Clarksburg, WV | 22 | 43 | 12.1 | $2.8M | −2.4% | #501 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 18 | 7.9 | $5.5M | +9.2% | #61 of 2,090 |
| 2Berkeley County, WV | 74 | 42 | 8.2 | $4.7M | +13.7% | #205 of 2,090 |
| 3Hampshire County, WV | 63 | 7 | 8.1 | $4.2M | +4.4% | #567 of 2,090 |
| 4Marion County, WV | 44 | 18 | 7.7 | $4.5M | −1.2% | #1,256 of 2,090 |
| 5Upshur County, WV | 44 | 8 | 8.4 | $3.8M | −0.3% | #1,272 of 2,090 |
| 6Mineral County, WV | 43 | 13 | 11.7 | $3M | −0.4% | #1,333 of 2,090 |
| 7Putnam County, WV | 40 | 22 | 9.5 | $4.2M | −1.0% | #1,432 of 2,090 |
| 8Taylor County, WV | 39 | 6 | 9.1 | $3.7M | −2.4% | #1,474 of 2,090 |
| 9Preston County, WV | 39 | 17 | 13.3 | $2.5M | −0.6% | #1,499 of 2,090 |
| 10Mason County, WV | 38 | 9 | 8.8 | $3.5M | −2.7% | #1,515 of 2,090 |
| 11Wayne County, WV | 38 | 16 | 10.2 | $3.2M | −4.0% | #1,524 of 2,090 |
| 12Marshall County, WV | 37 | 12 | 9.6 | $3.4M | −4.4% | #1,559 of 2,090 |
| 13Mercer County, WV | 35 | 21 | 8.7 | $3.6M | −3.4% | #1,624 of 2,090 |
| 14Roane County, WV | 35 | 5 | 8.8 | $3.3M | −4.8% | #1,629 of 2,090 |
| 15Wyoming County, WV | 32 | 8 | 9.9 | $2.9M | −7.1% | #1,728 of 2,090 |
| 16Monongalia County, WV | 31 | 56 | 12.5 | $2.9M | +2.0% | #1,765 of 2,090 |
| 17Randolph County, WV | 31 | 13 | 12.2 | $2.6M | −3.6% | #1,769 of 2,090 |
| 18Grant County, WV | 31 | 8 | 18.2 | $1.8M | +0.4% | #1,780 of 2,090 |
| 19Jackson County, WV | 30 | 13 | 11.3 | $2.9M | −1.0% | #1,796 of 2,090 |
| 20Hardy County, WV | 30 | 8 | 13.4 | $2.3M | +0.7% | #1,807 of 2,090 |
| 21Boone County, WV | 29 | 13 | 16.4 | $1.9M | −6.9% | #1,833 of 2,090 |
| 22Mingo County, WV | 27 | 12 | 12.9 | $2.1M | −8.7% | #1,877 of 2,090 |
| 23Summers County, WV | 27 | 9 | 19.2 | $1.4M | −3.3% | #1,884 of 2,090 |
| 24Wetzel County, WV | 26 | 5 | 8.2 | $3.9M | −4.6% | #1,886 of 2,090 |
| 25Lewis County, WV | 26 | 6 | 8.6 | $3.9M | −3.7% | #1,887 of 2,090 |
Show all 55 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26McDowell County, WV | 25 | 12 | 18.6 | $1.3M | −10.9% | #1,919 of 2,090 |
| 27Logan County, WV | 24 | 13 | 10.2 | $3M | −6.6% | #1,923 of 2,090 |
| 28Nicholas County, WV | 24 | 10 | 10.6 | $2.9M | −2.9% | #1,924 of 2,090 |
| 29Fayette County, WV | 23 | 22 | 13.8 | $2.2M | −5.6% | #1,959 of 2,090 |
| 30Raleigh County, WV | 21 | 30 | 10.3 | $3M | −3.5% | #1,982 of 2,090 |
| 31Kanawha County, WV | 20 | 78 | 10.2 | $3.3M | −4.3% | #1,998 of 2,090 |
| 32Wood County, WV | 20 | 40 | 11.2 | $2.9M | −2.1% | #2,004 of 2,090 |
| 33Hancock County, WV | 20 | 17 | 13.3 | $2.5M | −4.5% | #2,009 of 2,090 |
| 34Greenbrier County, WV | 18 | 20 | 13.5 | $2.2M | −4.0% | #2,034 of 2,090 |
| 35Harrison County, WV | 15 | 35 | 13.3 | $2.6M | −2.5% | #2,050 of 2,090 |
| 36Lincoln County, WV | 13 | 7 | 9.1 | $3.2M | −5.8% | #2,059 of 2,090 |
| 37Brooke County, WV | 13 | 13 | 13.4 | $2.4M | −6.0% | #2,063 of 2,090 |
| 38Cabell County, WV | 12 | 49 | 12.5 | $2.6M | −3.2% | #2,070 of 2,090 |
| 39Ohio County, WV | 12 | 25 | 13.6 | $2.5M | −4.4% | #2,071 of 2,090 |
| Morgan County, WV | Not scored | 3 | 4.1 | $8.5M | +5.5% | |
| Barbour County, WV | Not scored | 4 | 6.5 | $4.6M | −0.3% | |
| Monroe County, WV | Not scored | 1 | 2.2 | $14.1M | +0.8% | |
| Braxton County, WV | Not scored | 4 | 8.4 | $3.5M | −4.1% | |
| Ritchie County, WV | Not scored | 7 | 20.7 | $1.5M | −4.6% | |
| Webster County, WV | Not scored | 4 | 13.8 | $2.1M | −7.1% | |
| Tyler County, WV | Not scored | 3 | 9.1 | $3.7M | −5.0% | |
| Clay County, WV | Not scored | 1 | 3.4 | $8.4M | −5.9% | |
| Pocahontas County, WV | Not scored | 11 | 34.6 | $808K | −3.3% | |
| Doddridge County, WV | Not scored | 2 | 7.8 | $4.4M | −1.9% | |
| Pleasants County, WV | Not scored | 2 | 7.2 | $4.7M | −4.1% | |
| Gilmer County, WV | Not scored | 1 | 4.4 | $6.3M | −4.2% | |
| Tucker County, WV | Not scored | 5 | 17.6 | $1.8M | −3.1% | |
| Calhoun County, WV | Not scored | 4 | 15.8 | $1.8M | −3.6% | |
| Pendleton County, WV | Not scored | 1 | 4.3 | $7.4M | −4.9% | |
| Wirt County, WV | Not scored | 2 | 9.8 | $3M | −5.9% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in West Virginia?
West Virginia has 791 pizza places on map listings as of September 2026. 580 of them (73%) are chain locations. The listings count pizza restaurants. Official counts show 1,292 businesses with payroll classed as limited-service restaurants in 2023, down 1.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 115 one-person businesses without payroll.
How much do households in West Virginia spend on food away from home?
About $2.4B a year, or $3,343 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 791 pizza places on map listings, it comes to $3.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 728,655 households in West Virginia and national spending patterns by income.
How does West Virginia compare with the U.S. for pizza places?
West Virginia has 10.9 pizza places per 10,000 households, 36% above the U.S. rate of 8.0. Spending per pizza place is $3.1M, 39% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, West Virginia would have about 479, against 791 on map listings. There is one business with payroll in the industry for every 564 households, against one for every 478 across the U.S. The official count fell 1.5% from 2019 to 2023, against +6.1% for the U.S.
Which market in West Virginia has the highest market score for pizza places?
Among 10 scored metro areas in or partly in West Virginia, the Washington-Arlington-Alexandria metro area scores highest, at 69 (upper middle). Among 5 scored small-town markets in or partly in West Virginia, the Fairmont area scores highest, at 50 (upper middle). Among 39 scored counties in West Virginia, Jefferson County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Virginia scores 20 for pizza places (low), #51 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Virginia. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pizza in other states
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Top markets for pizza places across the U.S. · All business types in West Virginia
Related business types in West Virginia
- Restaurants and cafes6,336 listings
- Sit-down restaurants3,335 listings
- Fast food and sandwich shops1,030 listings
- Coffee shops and cafes529 listings
- Bakeries and dessert shops520 listings
Screening a site or an acquisition in West Virginia?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.