Metro area profile · West Virginia
Parkersburg-Vienna, WV metro area market data
Population, household spending and competition for 56 business types in the Parkersburg-Vienna metro area, each scored against other metro areas.
- Population, 2025
- 87,264
- −2.3% since 2020
- Households
- 37,877
- Median household income
- $57,391
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $156,300
- Jobs located here
- 38,056
- Highest market score
- 68
- Lawn, cleaning and pest control, #73 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Parkersburg-Vienna metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 87,264 people live in the Parkersburg-Vienna metro area, in 37,877 households. Population estimates put the population change in the Parkersburg-Vienna metro area from 2020 to 2025 at −2.3%, against +3.1% for the U.S. The median household income in the Parkersburg-Vienna metro area is $57,391 a year, 29% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Parkersburg-Vienna metro area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in the Parkersburg-Vienna metro area are for lawn care, cleaning and pest control companies (68); landscaping and lawn care companies (68); and house cleaning businesses (66). The Parkersburg-Vienna metro area ranks #73 of 387 scored metro areas for lawn care, cleaning and pest control companies.
The Parkersburg-Vienna metro area takes in 2 counties: Wood County and Wirt County. For its number of households, the Parkersburg-Vienna metro area has the most map listings, relative to the U.S., for pizza places (39% above the U.S. rate) and the fewest for real estate businesses (46% below the U.S. rate).
All 56 business types in the Parkersburg-Vienna metro area
Highest Groundwork market score first. Each score compares the Parkersburg-Vienna metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 68 | #73 of 387 | 20 | 5.3 | $2.5M | 148 | 31 |
| Landscaping and lawn care | 68 | #82 of 385 | 8 | 2.1 | $6.2M | 213 | 18 |
| House cleaning | 66 | #66 of 375 | 5 | 1.3 | $10M | 156 | 9 |
| Pet grooming and boarding | 61 | #108 of 386 | 6 | 1.6 | $4.9M | 191 | 5 |
| HVAC and plumbing | 58 | #126 of 387 | 17 | 4.5 | $5.7M | 119 | 14 |
| Real estate | 57 | #113 of 387 | 79 | 20.9 | Index only | 151 | 28 |
| Real estate agents and brokers | 57 | #114 of 387 | 66 | 17.4 | Index only | 144 | 9 |
| Pet businesses | 57 | #138 of 387 | 28 | 7.4 | $1M | 119 | 14 |
| Home repair trades | 56 | #138 of 387 | 35 | 9.2 | $2.8M | 113 | 37 |
| Property management | 54 | #146 of 374 | 7 | 1.8 | Index only | 133 | 8 |
| Collision repair and body shops | 50 | #198 of 381 | 8 | 2.1 | $3.8M | 123 | 6 |
| Mortgage brokers and lenders | 48 | #196 of 373 | 5 | 1.3 | Index only | 266 | Under 3 |
| Pet stores | 47 | #208 of 382 | 5 | 1.3 | $5.8M | 129 | 3 |
| Sit-down restaurants | 43 | #242 of 387 | 155 | 40.9 | $799K | 120 | 66 |
| Coffee shops and cafes | 43 | #247 of 387 | 25 | 6.6 | $5M | 134 | 22 |
| Grocery stores | 42 | #249 of 387 | 21 | 5.5 | $10M | 108 | 11 |
| Spas and skin care | 42 | #261 of 387 | 31 | 8.2 | $962K | 110 | 5 |
| Insurance agencies | 41 | #242 of 387 | 68 | 18.0 | $1.3M | 100 | 37 |
| Restaurants and cafes | 39 | #262 of 387 | 303 | 80.0 | $409K | 110 | 168 |
| Veterinarians | 38 | #278 of 384 | 14 | 3.7 | $2.1M | 77 | 6 |
| Dentists and orthodontists | 37 | #295 of 387 | 38 | 10.0 | $984K | 100 | 25 |
| Grocery and convenience stores | 36 | #293 of 387 | 73 | 19.3 | $2.9M | 85 | 13 |
| Bakeries and dessert shops | 36 | #299 of 387 | 27 | 7.1 | $4.6M | 111 | 22 |
| Gyms, studios and classes | 36 | #316 of 387 | 40 | 10.6 | $536K | 81 | 8 |
| Pest control | 34 | #279 of 345 | 7 | 1.8 | $7.1M | 70 | 4 |
| Child care and preschools | 34 | #298 of 387 | 13 | 3.4 | $1M | 102 | 24 |
| Funeral homes | 31 | #303 of 377 | 10 | 2.6 | $576K | 85 | 8 |
| Doctors, dentists and clinics | 31 | #338 of 387 | 236 | 62.3 | $158K | 104 | 133 |
| Gas stations | 29 | #327 of 387 | 45 | 11.9 | $2.2M | 93 | 41 |
| Roofing and gutters | 27 | #352 of 381 | 14 | 3.7 | $6.9M | 81 | 8 |
| Gyms | 27 | #365 of 387 | 25 | 6.6 | $858K | 66 | 8 |
| Martial arts and dance studios | 27 | #368 of 387 | 11 | 2.9 | $1.9M | 97 | Under 3 |
| Primary care and pediatrics | 26 | #343 of 387 | 21 | 5.5 | $1.8M | 100 | 67 |
| Laundromats | 24 | #330 of 364 | 5 | 1.3 | $12.6M | 101 | Under 3 |
| Salons, barbers and spas | 24 | #380 of 387 | 164 | 43.3 | $182K | 85 | 35 |
| Auto repair shops | 23 | #362 of 387 | 94 | 24.8 | $323K | 73 | 34 |
| Barbershops | 22 | #360 of 387 | 17 | 4.5 | $1.8M | 93 | Under 3 |
| Nail salons | 22 | #372 of 387 | 25 | 6.6 | $1.2M | 71 | 6 |
| Fast food and sandwich shops | 21 | #355 of 387 | 51 | 13.5 | $2.4M | 80 | 79 |
| Auto repair and car care | 17 | #373 of 387 | 154 | 40.7 | $197K | 73 | 55 |
| Clothing, shoes and laundry | 16 | #372 of 387 | 101 | 26.7 | $625K | 71 | 36 |
| Hair salons | 16 | #386 of 387 | 89 | 23.5 | $335K | 78 | 23 |
| Physical therapy | 15 | #380 of 386 | 20 | 5.3 | $1.9M | 78 | 18 |
| Tire shops | 14 | #373 of 386 | 15 | 4.0 | $2M | 81 | 11 |
| Chiropractors | 14 | #384 of 386 | 20 | 5.3 | $1.9M | 78 | 16 |
| Pizza | 13 | #380 of 387 | 42 | 11.1 | $2.9M | 58 | 79 |
| Car washes and detailing | 12 | #383 of 387 | 16 | 4.2 | $1.9M | 75 | 9 |
| Dry cleaners | 11 | #268 of 272 | 5 | 1.3 | $12.6M | 81 | Under 3 |
| Clothing and shoe stores | 11 | #380 of 387 | 76 | 20.1 | $831K | 65 | 36 |
| Convenience stores | 11 | #383 of 387 | 42 | 11.1 | $5M | 64 | Under 3 |
| Optometrists and eye care | 10 | #380 of 386 | 20 | 5.3 | $1.9M | 60 | 7 |
| Electricians | Not scored | Not scored | 4 | 1.1 | $24.1M | 201 | 15 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $5.4M | 132 | 8 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $15.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Parkersburg-Vienna metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.3M | $801 | 84 |
| Gasoline and other fuels | $99.9M | $2,636 | 102 |
| Food away from home | $123.9M | $3,271 | 80 |
| Groceries | $210.5M | $5,556 | 88 |
| Personal care products and services | $29.8M | $787 | 78 |
| Child care and other personal services | $13.3M | $352 | 61 |
| Memberships, classes and admissions | $21.4M | $566 | 58 |
| Medical and dental services | $37.4M | $987 | 77 |
| Pets | $29.2M | $771 | 85 |
| Clothing, shoes and related services | $63.1M | $1,667 | 81 |
| Vehicle insurance | $85.7M | $2,262 | 116 |
| Home repairs, maintenance and insurance | $96.4M | $2,544 | 84 |
| Lawn care, cleaning and other household services | $49.8M | $1,315 | 93 |
| Rent and homeowner costs | $518.2M | $13,681 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Parkersburg-Vienna metro area
- Population, 2025 estimate
- 87,264−2.3% since 2020
- Households
- 37,877
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 599 sq. mi.
- People per square mile
- 148
- Median household income
- $57,391+21.5% vs. 2015–2019, before inflation
- Average household income
- $78,409
- Median home value
- $156,300
- Jobs located here
- 38,056
- Daytime population
- 89,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Parkersburg-Vienna metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Parkersburg-Vienna metro area 2
- Wood County, WV83,407 people
- Wirt County, WV5,053 people
Other markets based in West Virginia 10
- Huntington-Ashland, WV-KY-OH metro area370,729 people
- Charleston, WV metro area205,398 people
- Morgantown, WV metro area141,323 people
- Wheeling, WV-OH metro area136,920 people
- Weirton-Steubenville, WV-OH metro area114,754 people
- Beckley, WV metro area112,714 people
- Bluefield, WV-VA area98,187 people
- Clarksburg, WV area89,182 people
- Fairmont, WV area55,909 people
- Elkins, WV area27,576 people
Questions
How fast is the Parkersburg-Vienna, WV metro area growing?
Population estimates put the Parkersburg-Vienna metro area at 87,264 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 37,877 households. Against the 2015–2019 survey, median household income rose 21.5%, before inflation.
How much do households in the Parkersburg-Vienna, WV metro area spend?
Households in the Parkersburg-Vienna metro area spend about $518.2M a year on rent and homeowner costs, $210.5M on groceries and $123.9M on food away from home. Relative to the U.S., household spending in the Parkersburg-Vienna metro area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in the Parkersburg-Vienna, WV metro area?
Of the business types scored in the Parkersburg-Vienna metro area, lawn care, cleaning and pest control companies (68); landscaping and lawn care companies (68); and house cleaning businesses (66) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #73 of 387 scored metro areas.
How does the Parkersburg-Vienna, WV metro area compare with the U.S.?
Median household income in the Parkersburg-Vienna metro area is $57,391, 29% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (39% above the U.S. rate) and lowest for real estate businesses (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Parkersburg-Vienna metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Parkersburg-Vienna metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in West Virginia · Every U.S. market · How we measure
Screening a site or an acquisition in the Parkersburg-Vienna metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.