Beauty and personal care · Small-town market · Tennessee
Nail salons in the Cookeville, TN area
The nail salons in the Cookeville, TN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #269 of 387 scored small-town markets
#9 of 14 scored small-town markets based in Tennessee
- Listings
- 35
- 13 chain locations (37%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $45.6M
- On personal care products and services · $777 a household
- Spending per listing
- $1.3M
- 22% below the U.S.
- Listings per 10k households
- 6.0
- In line with the U.S.
- Population, 2025
- 152,477
- +7.6% since 2020
See the nail salons around any address in the Cookeville area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Cookeville area comes to about $45.6M a year: $777 per household, 23% below the U.S. average. That works out to $1.3M per salon, 22% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Cookeville area has 35 nail salons on map listings as of September 2026. Chain locations make up 37% of them, against 27% across the U.S. That is 6.0 per 10,000 households, in line with the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Cookeville area, since they leave out counts under 3. Official counts list 153 one-person businesses without payroll.
Population estimates show the Cookeville area grew 7.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Cookeville area scores 40 (lower middle) on the Groundwork market score for nail salons, ranking #269 of 387 scored small-town markets and #9 of 14 scored small-town markets based in Tennessee.
How the Cookeville area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cookeville area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 5.9 | 6.0 |
| Spending per listing | $1.3M | $1.5M | $1.7M |
| Households per official establishment | n/a | 8,995 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +61.9% | +23.2% |
| Population growth, 2020–2025 | +7.6% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $777 | $874 | $1,005 |
| Median household income | $55,380 | $69,595 | $80,734 |
| Groundwork market score | 40 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 153Businesses with no payroll
- Map listings, September 2026
- 3513 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Cookeville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cookeville area
- Population, 2025 estimate
- 152,477+7.6% since 2020
- Households
- 58,693
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,520 sq. mi.
- People per square mile
- 96
- Median household income
- $55,380
- Average household income
- $75,930
- Median home value
- $237,000
- Jobs located here
- 55,382
- Daytime population
- 142,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cookeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for nail salons, numbered among those based in Tennessee, with the Cookeville area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greeneville, TN | 66 | 8 | 2.8 | $2.7M | +5.0% | #89 of 387 |
| 2McMinnville, TN | 62 | 5 | 3.1 | $2.5M | +6.5% | #114 of 387 |
| 3Athens, TN | 62 | 10 | 3.8 | $2.1M | +8.2% | #116 of 387 |
| 4Fayetteville, TN | 59 | 6 | 4.0 | $2M | +4.3% | #136 of 387 |
| 5Shelbyville, TN | 55 | 10 | 5.1 | $1.6M | +9.7% | #167 of 387 |
| 6Sevierville, TN | 55 | 21 | 5.2 | $1.6M | +2.5% | #169 of 387 |
| 7Newport, TN | 54 | 5 | 3.2 | $2.2M | +5.1% | #176 of 387 |
| 8Martin, TN | 41 | 5 | 3.7 | $2M | +1.1% | #256 of 387 |
| 9Cookeville, TN | 40 | 35 | 6.0 | $1.3M | +7.6% | #269 of 387 |
| 10Paris, TN | 38 | 6 | 4.5 | $1.7M | +2.3% | #273 of 387 |
Other business types in the Cookeville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons38
- Barbershops43
- Nail salons40
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Cookeville, TN area?
Map listings as of September 2026 show 35 nail salons in the Cookeville area. 13 of them (37%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Cookeville area: counts under 3 are left out. Official counts also show 153 one-person businesses without payroll.
How much do households in the Cookeville, TN area spend on personal care products and services?
About $45.6M a year, or $777 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 35 nail salons on map listings, it comes to $1.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 58,693 households in the Cookeville area and national spending patterns by income.
How does the Cookeville, TN area compare with the U.S. for nail salons?
The Cookeville area has 6.0 nail salons per 10,000 households, in line with the U.S. rate of 6.0. Spending per salon is $1.3M, 22% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Cookeville area would have about 27, against 35 on map listings.
How fast is the Cookeville, TN area growing?
Population estimates put the Cookeville area at 152,477 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 58,693 households. Median household income in the Cookeville area is $55,380, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cookeville area scores 40 for nail salons (lower middle), #269 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cookeville area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Cookeville area
Screening a site or an acquisition in the Cookeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.