Beauty and personal care · County · Tennessee
Nail salons in Sullivan County, TN
Competitor counts, household spending and official business counts for nail salons in Sullivan County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #680 of 1,328 scored counties
#27 of 43 scored counties in Tennessee
- Listings
- 37
- 9 chain locations (24%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $55.8M
- On personal care products and services · $810 a household
- Spending per listing
- $1.5M
- 10% below the U.S.
- Listings per 10k households
- 5.4
- 10% below the U.S.
- Population, 2025
- 163,759
- +3.5% since 2020
See the nail salons around any address in Sullivan County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 37 nail salons in Sullivan County. 9 of them (24%) are chain locations, against 27% across the U.S. That comes to 5.4 for every 10,000 households, 10% below the U.S. rate of 6.0.
At $810 per household (19% below the U.S. average), households in Sullivan County spend about $55.8M a year on personal care products and services. That works out to $1.5M per salon, 10% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Sullivan County was 7 in 2023. That is one for every 9,844 households, against one for every 3,754 across the U.S. Official counts list 137 one-person businesses without payroll.
Population estimates put the population change in Sullivan County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Groundwork market score for nail salons in Sullivan County is 51 (upper middle), #680 of 1,328 scored counties and #27 of 43 scored counties in Tennessee.
How Sullivan County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 5.9 | 6.0 |
| Spending per listing | $1.5M | $1.5M | $1.7M |
| Households per official establishment | 9,844 | 8,995 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +61.9% | +23.2% |
| Population growth, 2020–2025 | +3.5% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $810 | $874 | $1,005 |
| Median household income | $58,807 | $69,595 | $80,734 |
| Groundwork market score | 51 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 10
- Annual payroll, 2023
- $379K
- One-person businesses, 2023
- 137Businesses with no payroll
- Map listings, September 2026
- 379 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 163,759+3.5% since 2020
- Households
- 68,907
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 414 sq. mi.
- People per square mile
- 388
- Median household income
- $58,807+26.0% vs. 2015–2019, before inflation
- Average household income
- $82,467
- Median home value
- $213,300
- Jobs located here
- 71,251
- Daytime population
- 164,416Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for nail salons, numbered among those based in Tennessee, with Sullivan County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Maury County, TN | 78 | 16 | 3.8 | $2.4M | +16.0% | #62 of 1,328 |
| 2Jefferson County, TN | 75 | 5 | 2.3 | $3.6M | +9.3% | #82 of 1,328 |
| 3Cheatham County, TN | 74 | 5 | 3.1 | $3.1M | +4.1% | #101 of 1,328 |
| 4Blount County, TN | 71 | 25 | 4.5 | $2M | +6.0% | #138 of 1,328 |
| 5Fayette County, TN | 69 | 7 | 4.1 | $2.3M | +7.7% | #175 of 1,328 |
| 6Loudon County, TN | 69 | 12 | 5.0 | $1.9M | +15.6% | #181 of 1,328 |
| 7Robertson County, TN | 68 | 14 | 5.0 | $1.9M | +9.9% | #197 of 1,328 |
| 8Greene County, TN | 64 | 8 | 2.8 | $2.7M | +5.0% | #286 of 1,328 |
| 9Williamson County, TN | 62 | 72 | 7.8 | $1.6M | +9.0% | #354 of 1,328 |
| 10Wilson County, TN | 62 | 47 | 7.9 | $1.3M | +17.8% | #357 of 1,328 |
| 27Sullivan County, TN | 51 | 37 | 5.4 | $1.5M | +3.5% | #680 of 1,328 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons51
- Barbershops56
- Nail salons51
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Sullivan County, TN?
Sullivan County has 37 nail salons on map listings as of September 2026. 9 of them (24%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts also show 137 one-person businesses without payroll.
How much do households in Sullivan County, TN spend on personal care products and services?
About $55.8M a year, or $810 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 37 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 68,907 households in Sullivan County and national spending patterns by income.
How does Sullivan County, TN compare with the U.S. for nail salons?
Sullivan County has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $1.5M, 10% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Sullivan County would have about 33, against 37 on map listings. There is one business with payroll in the industry for every 9,844 households, against one for every 3,754 across the U.S.
How fast is Sullivan County, TN growing?
Population estimates put Sullivan County at 163,759 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 68,907 households. The median household income in Sullivan County is $58,807 a year, 27% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 51 for nail salons (upper middle), #680 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.