Beauty and personal care · County · Tennessee
Nail salons in Carter County, TN
How Carter County, TN compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,100 of 1,328 scored counties
#36 of 43 scored counties in Tennessee
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.8M
- On personal care products and services · $727 a household
- Spending per listing
- $1.6M
- 3% below the U.S.
- Listings per 10k households
- 4.5
- 25% below the U.S.
- Population, 2025
- 57,361
- +1.7% since 2020
See the nail salons around any address in Carter County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Carter County has a Groundwork market score of 32 (lower middle): #1,100 of 1,328 scored counties and #36 of 43 scored counties in Tennessee. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 11 nail salons in Carter County. Of those, 2 are chain locations, or 18%, against 27% across the U.S. Per 10,000 households, that is 4.5, 25% below the U.S. rate of 6.0.
At $727 per household (28% below the U.S. average), households in Carter County spend about $17.8M a year on personal care products and services. Spread across 11 nail salons, that is $1.6M per salon, 3% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Carter County: counts under 3 aren’t published. Population estimates show Carter County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How Carter County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carter County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 5.9 | 6.0 |
| Spending per listing | $1.6M | $1.5M | $1.7M |
| Households per official establishment | n/a | 8,995 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +61.9% | +23.2% |
| Population growth, 2020–2025 | +1.7% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $727 | $874 | $1,005 |
| Median household income | $50,135 | $69,595 | $80,734 |
| Groundwork market score | 32 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Carter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Carter County
- Population, 2025 estimate
- 57,361+1.7% since 2020
- Households
- 24,425
- Median age
- 45.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 341 sq. mi.
- People per square mile
- 166
- Median household income
- $50,135+31.6% vs. 2015–2019, before inflation
- Average household income
- $66,526
- Median home value
- $168,200
- Jobs located here
- 12,579
- Daytime population
- 45,703Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for nail salons, numbered among those based in Tennessee, with Carter County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Maury County, TN | 78 | 16 | 3.8 | $2.4M | +16.0% | #62 of 1,328 |
| 2Jefferson County, TN | 75 | 5 | 2.3 | $3.6M | +9.3% | #82 of 1,328 |
| 3Cheatham County, TN | 74 | 5 | 3.1 | $3.1M | +4.1% | #101 of 1,328 |
| 4Blount County, TN | 71 | 25 | 4.5 | $2M | +6.0% | #138 of 1,328 |
| 5Fayette County, TN | 69 | 7 | 4.1 | $2.3M | +7.7% | #175 of 1,328 |
| 6Loudon County, TN | 69 | 12 | 5.0 | $1.9M | +15.6% | #181 of 1,328 |
| 7Robertson County, TN | 68 | 14 | 5.0 | $1.9M | +9.9% | #197 of 1,328 |
| 8Greene County, TN | 64 | 8 | 2.8 | $2.7M | +5.0% | #286 of 1,328 |
| 9Williamson County, TN | 62 | 72 | 7.8 | $1.6M | +9.0% | #354 of 1,328 |
| 10Wilson County, TN | 62 | 47 | 7.9 | $1.3M | +17.8% | #357 of 1,328 |
| 36Carter County, TN | 32 | 11 | 4.5 | $1.6M | +1.7% | #1,100 of 1,328 |
Other business types in Carter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons59
- Barbershops36
- Nail salons32
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Carter County, TN?
There are 11 nail salons on map listings in Carter County as of September 2026. 2 of them (18%) are chain locations. The listings count nail salons. No official count is published for nail salons in Carter County: counts under 3 are left out. Official counts also show 15 one-person businesses without payroll.
How much do households in Carter County, TN spend on personal care products and services?
About $17.8M a year, or $727 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $1.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 24,425 households in Carter County and national spending patterns by income.
How does Carter County, TN compare with the U.S. for nail salons?
Carter County has 4.5 nail salons per 10,000 households, 25% below the U.S. rate of 6.0. Spending per salon is $1.6M, 3% below the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.
How fast is Carter County, TN growing?
Population estimates put Carter County at 57,361 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 24,425 households. The median household income in Carter County is $50,135 a year, 38% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carter County scores 32 for nail salons (lower middle), #1,100 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carter County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Carter County
Screening a site or an acquisition in Carter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.