Groundwork

Beauty and personal care · County · Tennessee

Nail salons in Hamilton County, TN

Competitor counts, household spending and official business counts for nail salons in Hamilton County, TN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #544 of 1,328 scored counties
#19 of 43 scored counties in Tennessee

Listings
117
43 chain locations (37%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$141.9M
On personal care products and services · $920 a household
Spending per listing
$1.2M
27% below the U.S.
Listings per 10k households
7.6
27% above the U.S.
Population, 2025
390,833
+6.2% since 2020

See the nail salons around any address in Hamilton County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Hamilton County spend about $141.9M a year on personal care products and services, or $920 per household, 8% below the U.S. average. That works out to $1.2M per salon, 27% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 117 nail salons on map listings in Hamilton County as of September 2026. 43 of them (37%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 7.6, 27% above the U.S. rate of 6.0.

In 2023, official counts showed 13 businesses with payroll in Hamilton County classed as nail salons. That is one for every 11,860 households, against one for every 3,754 across the U.S. Official counts list 491 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as nail salons in Hamilton County.

Population estimates show Hamilton County grew 6.2% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Hamilton County is 55 (upper middle), #544 of 1,328 scored counties and #19 of 43 scored counties in Tennessee.

How Hamilton County compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Hamilton County, TN compared with Tennessee and the U.S.
MeasureHamilton CountyTennesseeU.S.
Listings per 10k households7.65.96.0
Spending per listing$1.2M$1.5M$1.7M
Households per official establishment11,8608,9953,754
Official establishment growth, 2019–2023n/a+61.9%+23.2%
Population growth, 2020–2025+6.2%+5.6%+3.1%
Spending per household on personal care products and services$920$874$1,005
Median household income$76,183$69,595$80,734
Groundwork market score5548

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 13
Employees, 2023
27
Annual payroll, 2023
$614K
One-person businesses, 2023
491Businesses with no payroll
Map listings, September 2026
11743 chain locations
Listings at the U.S. rate for this spending
85The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$250K

SBA-backed loans to businesses classed as nail salons in Hamilton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hamilton County

Population, 2025 estimate
390,833+6.2% since 2020
Households
154,181
Median age
40.2
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
542 sq. mi.
People per square mile
694
Median household income
$76,183+38.3% vs. 2015–2019, before inflation
Average household income
$108,083
Median home value
$312,800
Jobs located here
213,237
Daytime population
429,865Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hamilton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Tennessee

Every Tennessee market ranked →

The highest-scoring counties in Tennessee for nail salons, numbered among those based in Tennessee, with Hamilton County marked.

Top counties in Tennessee

Counties in Tennessee ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Maury County, TN78163.8$2.4M+16.0%#62 of 1,328
2Jefferson County, TN7552.3$3.6M+9.3%#82 of 1,328
3Cheatham County, TN7453.1$3.1M+4.1%#101 of 1,328
4Blount County, TN71254.5$2M+6.0%#138 of 1,328
5Fayette County, TN6974.1$2.3M+7.7%#175 of 1,328
6Loudon County, TN69125.0$1.9M+15.6%#181 of 1,328
7Robertson County, TN68145.0$1.9M+9.9%#197 of 1,328
8Greene County, TN6482.8$2.7M+5.0%#286 of 1,328
9Williamson County, TN62727.8$1.6M+9.0%#354 of 1,328
10Wilson County, TN62477.9$1.3M+17.8%#357 of 1,328
19Hamilton County, TN551177.6$1.2M+6.2%#544 of 1,328

Other business types in Hamilton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Hamilton County, TN?

As of September 2026, map listings count 117 nail salons in Hamilton County. 43 of them (37%) are chain locations. The listings count nail salons. Official counts show 13 businesses with payroll classed as nail salons in 2023. Official counts also show 491 one-person businesses without payroll.

How much do households in Hamilton County, TN spend on personal care products and services?

About $141.9M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 117 nail salons on map listings, it comes to $1.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 154,181 households in Hamilton County and national spending patterns by income.

How does Hamilton County, TN compare with the U.S. for nail salons?

Hamilton County has 7.6 nail salons per 10,000 households, 27% above the U.S. rate of 6.0. Spending per salon is $1.2M, 27% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Hamilton County would have about 85, against 117 on map listings. There is one business with payroll in the industry for every 11,860 households, against one for every 3,754 across the U.S.

How fast is Hamilton County, TN growing?

Population estimates put Hamilton County at 390,833 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 154,181 households. Median household income in Hamilton County is $76,183, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hamilton County scores 55 for nail salons (upper middle), #544 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hamilton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Hamilton County

Screening a site or an acquisition in Hamilton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.