Beauty and personal care · Metro area · Tennessee
Nail salons in the Knoxville, TN metro area
The nail salons in the Knoxville, TN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #141 of 387 scored metro areas
#3 of 10 scored metro areas based in Tennessee
- Listings
- 189
- 53 chain locations (28%)
- Official establishments
- 52
- +88.5% since 2019
- Household spending a year
- $335.1M
- On personal care products and services · $886 a household
- Spending per listing
- $1.8M
- 6% above the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 968,137
- +6.9% since 2020
See the nail salons around any address in the Knoxville metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Knoxville metro area spend about $335.1M a year on personal care products and services, or $886 per household, 12% below the U.S. average. That works out to $1.8M per salon, 6% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 189 nail salons on map listings in the Knoxville metro area as of September 2026. Chain locations make up 28% of them, against 27% across the U.S. That comes to 5.0 for every 10,000 households, 17% below the U.S. rate of 6.0.
In 2023, official counts showed 52 businesses with payroll in the Knoxville metro area classed as nail salons, up 88.5% from 2019. That is one for every 7,274 households, against one for every 3,754 across the U.S. Official counts list 889 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as nail salons in the Knoxville metro area.
Between 2020 and 2025, the population of the Knoxville metro area grew 6.9%, faster than the U.S. (+3.1%). For nail salons, the Knoxville metro area has a Groundwork market score of 56 (upper middle): #141 of 387 scored metro areas and #3 of 10 scored metro areas based in Tennessee.
How the Knoxville metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Knoxville metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 5.9 | 6.0 |
| Spending per listing | $1.8M | $1.5M | $1.7M |
| Households per official establishment | 7,274 | 8,995 | 3,754 |
| Official establishment growth, 2019–2023 | +88.5% | +61.9% | +23.2% |
| Population growth, 2020–2025 | +6.9% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $886 | $874 | $1,005 |
| Median household income | $72,422 | $69,595 | $80,734 |
| Groundwork market score | 56 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52+88.5% over the period
- Employees, 2023
- 189
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- 889Businesses with no payroll
- Map listings, September 2026
- 18953 chain locations
- Listings at the U.S. rate for this spending
- 201The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as nail salons in the Knoxville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Knoxville metro area
- Population, 2025 estimate
- 968,137+6.9% since 2020
- Households
- 378,234
- Median age
- 41.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 3,501 sq. mi.
- People per square mile
- 266
- Median household income
- $72,422
- Average household income
- $98,653
- Median home value
- $290,200
- Jobs located here
- 432,193
- Daytime population
- 955,487Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Knoxville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for nail salons, numbered among those based in Tennessee, with the Knoxville metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cleveland, TN | 60 | 23 | 4.6 | $1.8M | +6.1% | #101 of 387 |
| 2Nashville-Davidson–Murfreesboro–Franklin, TN | 58 | 514 | 6.2 | $1.6M | +8.7% | #123 of 387 |
| 3Knoxville, TN | 56 | 189 | 5.0 | $1.8M | +6.9% | #141 of 387 |
| 4Chattanooga, TN-GA | 53 | 150 | 6.5 | $1.4M | +5.3% | #168 of 387 |
| 5Kingsport-Bristol, TN-VA | 51 | 57 | 4.4 | $1.8M | +2.3% | #184 of 387 |
| 6Clarksville, TN-KY | 48 | 92 | 7.4 | $1.1M | +8.5% | #216 of 387 |
| 7Morristown, TN | 47 | 22 | 4.6 | $1.8M | +7.9% | #221 of 387 |
| 8Johnson City, TN | 44 | 51 | 5.7 | $1.4M | +4.3% | #250 of 387 |
| 9Jackson, TN | 39 | 46 | 6.3 | $1.3M | +2.2% | #307 of 387 |
| 10Memphis, TN-MS-AR | 21 | 416 | 8.0 | $1.1M | −0.3% | #376 of 387 |
Other business types in the Knoxville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons57
- Barbershops49
- Nail salons56
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Knoxville, TN metro area?
As of September 2026, map listings count 189 nail salons in the Knoxville metro area. 53 of them (28%) are chain locations. The listings count nail salons. Official counts show 52 businesses with payroll classed as nail salons in 2023, up 88.5% from 2019. Official counts also show 889 one-person businesses without payroll.
How much do households in the Knoxville, TN metro area spend on personal care products and services?
About $335.1M a year, or $886 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 189 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 378,234 households in the Knoxville metro area and national spending patterns by income.
How does the Knoxville, TN metro area compare with the U.S. for nail salons?
The Knoxville metro area has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $1.8M, 6% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Knoxville metro area would have about 201, against 189 on map listings. There is one business with payroll in the industry for every 7,274 households, against one for every 3,754 across the U.S. The official count rose 88.5% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Knoxville, TN metro area growing?
Population estimates put the Knoxville metro area at 968,137 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 378,234 households. Median household income in the Knoxville metro area is $72,422, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Knoxville metro area scores 56 for nail salons (upper middle), #141 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Knoxville metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Knoxville metro area
Screening a site or an acquisition in the Knoxville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Knoxville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.