Beauty and personal care · County · Tennessee
Nail salons in Wilson County, TN
How Wilson County, TN compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #357 of 1,328 scored counties
#10 of 43 scored counties in Tennessee
- Listings
- 47
- 9 chain locations (19%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $59.9M
- On personal care products and services · $1,012 a household
- Spending per listing
- $1.3M
- 24% below the U.S.
- Listings per 10k households
- 7.9
- 32% above the U.S.
- Population, 2025
- 175,033
- +17.8% since 2020
See the nail salons around any address in Wilson County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 47 nail salons in Wilson County. Chain locations make up 19% of them, against 27% across the U.S. That comes to 7.9 for every 10,000 households, 32% above the U.S. rate of 6.0.
Households in Wilson County spend about $59.9M a year on personal care products and services, or $1,012 per household, in line with the U.S. average. That is about $1.3M of household spending for each salon on map listings, 24% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Wilson County was 7 in 2023. That is one for every 8,448 households, against one for every 3,754 across the U.S. Official counts list 174 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as nail salons in Wilson County.
Between 2020 and 2025, the population of Wilson County grew 17.8%, faster than the U.S. (+3.1%). For nail salons, Wilson County has a Groundwork market score of 62 (upper middle): #357 of 1,328 scored counties and #10 of 43 scored counties in Tennessee.
How Wilson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 5.9 | 6.0 |
| Spending per listing | $1.3M | $1.5M | $1.7M |
| Households per official establishment | 8,448 | 8,995 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +61.9% | +23.2% |
| Population growth, 2020–2025 | +17.8% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $1,012 | $874 | $1,005 |
| Median household income | $95,839 | $69,595 | $80,734 |
| Groundwork market score | 62 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 29
- Annual payroll, 2023
- $970K
- One-person businesses, 2023
- 174Businesses with no payroll
- Map listings, September 2026
- 479 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $250K
SBA-backed loans to businesses classed as nail salons in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for nail salons, numbered among those based in Tennessee, with Wilson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Maury County, TN | 78 | 16 | 3.8 | $2.4M | +16.0% | #62 of 1,328 |
| 2Jefferson County, TN | 75 | 5 | 2.3 | $3.6M | +9.3% | #82 of 1,328 |
| 3Cheatham County, TN | 74 | 5 | 3.1 | $3.1M | +4.1% | #101 of 1,328 |
| 4Blount County, TN | 71 | 25 | 4.5 | $2M | +6.0% | #138 of 1,328 |
| 5Fayette County, TN | 69 | 7 | 4.1 | $2.3M | +7.7% | #175 of 1,328 |
| 6Loudon County, TN | 69 | 12 | 5.0 | $1.9M | +15.6% | #181 of 1,328 |
| 7Robertson County, TN | 68 | 14 | 5.0 | $1.9M | +9.9% | #197 of 1,328 |
| 8Greene County, TN | 64 | 8 | 2.8 | $2.7M | +5.0% | #286 of 1,328 |
| 9Williamson County, TN | 62 | 72 | 7.8 | $1.6M | +9.0% | #354 of 1,328 |
| 10Wilson County, TN | 62 | 47 | 7.9 | $1.3M | +17.8% | #357 of 1,328 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons67
- Barbershops70
- Nail salons62
- Spas and skin care62
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Wilson County, TN?
Wilson County has 47 nail salons on map listings as of September 2026. 9 of them (19%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts also show 174 one-person businesses without payroll.
How much do households in Wilson County, TN spend on personal care products and services?
About $59.9M a year, or $1,012 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 47 nail salons on map listings, it comes to $1.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 59,139 households in Wilson County and national spending patterns by income.
How does Wilson County, TN compare with the U.S. for nail salons?
Wilson County has 7.9 nail salons per 10,000 households, 32% above the U.S. rate of 6.0. Spending per salon is $1.3M, 24% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Wilson County would have about 36, against 47 on map listings. There is one business with payroll in the industry for every 8,448 households, against one for every 3,754 across the U.S.
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 62 for nail salons (upper middle), #357 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.