Beauty and personal care · County · Tennessee
Nail salons in Hawkins County, TN
How Hawkins County, TN compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 2 chain locations (100%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $18.1M
- On personal care products and services · $768 a household
- Spending per listing
- $9M
- Too few listings to compare
- Listings per 10k households
- 0.8
- Too few listings to compare
- Population, 2025
- 59,559
- +5.0% since 2020
See the nail salons around any address in Hawkins County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 nail salons in Hawkins County. That is 0.8 per 10,000 households.
Households in Hawkins County spend about $18.1M a year on personal care products and services, or $768 per household, 24% below the U.S. average. That is about $9M of household spending for each salon on map listings. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Hawkins County: counts under 3 aren’t published. Official counts also show 26 one-person businesses without payroll.
Between 2020 and 2025, the population of Hawkins County grew 5.0%, faster than the U.S. (+3.1%). With 2 nail salons on map listings, Hawkins County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Hawkins County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hawkins County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 5.9 | 6.0 |
| Spending per listing | $9M | $1.5M | $1.7M |
| Households per official establishment | n/a | 8,995 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +61.9% | +23.2% |
| Population growth, 2020–2025 | +5.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $768 | $874 | $1,005 |
| Median household income | $56,936 | $69,595 | $80,734 |
| Groundwork market score | Not scored | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 22 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Hawkins County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hawkins County
- Population, 2025 estimate
- 59,559+5.0% since 2020
- Households
- 23,567
- Median age
- 45.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 487 sq. mi.
- People per square mile
- 119
- Median household income
- $56,936+35.8% vs. 2015–2019, before inflation
- Average household income
- $72,222
- Median home value
- $176,300
- Jobs located here
- 12,518
- Daytime population
- 48,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hawkins County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for nail salons, numbered among those based in Tennessee, with Hawkins County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Maury County, TN | 78 | 16 | 3.8 | $2.4M | +16.0% | #62 of 1,328 |
| 2Jefferson County, TN | 75 | 5 | 2.3 | $3.6M | +9.3% | #82 of 1,328 |
| 3Cheatham County, TN | 74 | 5 | 3.1 | $3.1M | +4.1% | #101 of 1,328 |
| 4Blount County, TN | 71 | 25 | 4.5 | $2M | +6.0% | #138 of 1,328 |
| 5Fayette County, TN | 69 | 7 | 4.1 | $2.3M | +7.7% | #175 of 1,328 |
| 6Loudon County, TN | 69 | 12 | 5.0 | $1.9M | +15.6% | #181 of 1,328 |
| 7Robertson County, TN | 68 | 14 | 5.0 | $1.9M | +9.9% | #197 of 1,328 |
| 8Greene County, TN | 64 | 8 | 2.8 | $2.7M | +5.0% | #286 of 1,328 |
| 9Williamson County, TN | 62 | 72 | 7.8 | $1.6M | +9.0% | #354 of 1,328 |
| 10Wilson County, TN | 62 | 47 | 7.9 | $1.3M | +17.8% | #357 of 1,328 |
| Hawkins County, TN | Not scored | 2 | 0.8 | $9M | +5.0% |
Other business types in Hawkins County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons59
- Barbershops47
- Nail salons
- Spas and skin care73
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Hawkins County, TN?
There are 2 nail salons on map listings in Hawkins County as of September 2026. The listings count nail salons. No official count is published for nail salons in Hawkins County: counts under 3 are left out. Official counts list 26 one-person businesses without payroll.
How much do households in Hawkins County, TN spend on personal care products and services?
About $18.1M a year, or $768 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 23,567 households in Hawkins County and national spending patterns by income.
How does Hawkins County, TN compare with the U.S. for nail salons?
Hawkins County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Hawkins County would have about 11, against 2 on map listings.
How fast is Hawkins County, TN growing?
Population estimates put Hawkins County at 59,559 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 23,567 households. The median household income in Hawkins County is $56,936 a year, 29% below the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawkins County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawkins County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Hawkins County
Screening a site or an acquisition in Hawkins County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.