Beauty and personal care · County · Indiana
Hair salons in Marion County, IN
The hair salons in Marion County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,247 of 2,339 scored counties
#65 of 86 scored counties in Indiana
- Listings
- 914
- 108 chain locations (12%)
- Official establishments
- 199
- +12.4% since 2019
- Household spending a year
- $376.9M
- On personal care products and services · $941 a household
- Spending per listing
- $412K
- 4% below the U.S.
- Listings per 10k households
- 22.8
- 3% below the U.S.
- Population, 2025
- 992,196
- +1.6% since 2020
See the hair salons around any address in Marion County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 914 hair salons in Marion County. Chain locations make up 12% of them, against 14% across the U.S. That is 22.8 per 10,000 households, 3% below the U.S. rate of 23.4.
Household spending on personal care products and services in Marion County comes to about $376.9M a year: $941 per household, 6% below the U.S. average. That is about $412K of household spending for each salon on map listings, 4% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 199 businesses with payroll in Marion County classed as beauty salons, up 12.4% from 2019. That is one for every 2,012 households, against one for every 1,535 across the U.S. Official counts list 3,342 one-person businesses without payroll. Since fiscal 2022, 18 SBA-backed loans worth $2.2M have gone to businesses classed as beauty salons in Marion County.
Between 2020 and 2025, the population of Marion County grew 1.6%, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in Marion County is 49 (lower middle), #1,247 of 2,339 scored counties and #65 of 86 scored counties in Indiana.
How Marion County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.8 | 21.1 | 23.4 |
| Spending per listing | $412K | $460K | $430K |
| Households per official establishment | 2,012 | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | +12.4% | +6.1% | +6.0% |
| Population growth, 2020–2025 | +1.6% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $941 | $971 | $1,005 |
| Median household income | $66,346 | $71,957 | $80,734 |
| Groundwork market score | 49 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 177 → 199+12.4% over the period
- Employees, 2023
- 851
- Annual payroll, 2023
- $30M
- One-person businesses, 2023
- 3,342Businesses with no payroll
- Map listings, September 2026
- 914108 chain locations
- Listings at the U.S. rate for this spending
- 876The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $2.2M
SBA-backed loans to businesses classed as beauty salons in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 992,196+1.6% since 2020
- Households
- 400,432
- Median age
- 35.9
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 2,464
- Median household income
- $66,346+37.3% vs. 2015–2019, before inflation
- Average household income
- $90,680
- Median home value
- $224,000
- Jobs located here
- 662,636
- Daytime population
- 1,168,106Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for hair salons, numbered among those based in Indiana, with Marion County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, IN | 86 | 45 | 15.9 | $641K | +4.4% | #35 of 2,339 |
| 2LaGrange County, IN | 81 | 13 | 10.1 | $1M | +1.9% | #64 of 2,339 |
| 3Brown County, IN | 81 | 7 | 10.3 | $966K | +1.9% | #65 of 2,339 |
| 4Clark County, IN | 81 | 80 | 15.6 | $621K | +7.5% | #70 of 2,339 |
| 5Boone County, IN | 78 | 57 | 19.8 | $622K | +13.5% | #105 of 2,339 |
| 6DeKalb County, IN | 77 | 27 | 15.8 | $602K | +2.9% | #123 of 2,339 |
| 7Warrick County, IN | 77 | 47 | 18.7 | $582K | +4.4% | #124 of 2,339 |
| 8Parke County, IN | 76 | 7 | 11.4 | $795K | +3.0% | #130 of 2,339 |
| 9Spencer County, IN | 74 | 10 | 12.4 | $767K | +1.2% | #169 of 2,339 |
| 10Hancock County, IN | 74 | 73 | 21.8 | $510K | +13.5% | #192 of 2,339 |
| 65Marion County, IN | 49 | 914 | 22.8 | $412K | +1.6% | #1,247 of 2,339 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons49
- Barbershops45
- Nail salons61
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Marion County, IN?
Marion County has 914 hair salons on map listings as of September 2026. 108 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 199 businesses with payroll classed as beauty salons in 2023, up 12.4% from 2019. Official counts also show 3,342 one-person businesses without payroll.
How much do households in Marion County, IN spend on personal care products and services?
About $376.9M a year, or $941 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 914 hair salons on map listings, it comes to $412K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 400,432 households in Marion County and national spending patterns by income.
How does Marion County, IN compare with the U.S. for hair salons?
Marion County has 22.8 hair salons per 10,000 households, 3% below the U.S. rate of 23.4. Spending per salon is $412K, 4% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Marion County would have about 876, against 914 on map listings. There is one business with payroll in the industry for every 2,012 households, against one for every 1,535 across the U.S. The official count rose 12.4% from 2019 to 2023, against +6.0% for the U.S.
How fast is Marion County, IN growing?
Population estimates put Marion County at 992,196 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 400,432 households. The median household income in Marion County is $66,346 a year, 18% below the U.S. median of $80,734. That rose 37.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 49 for hair salons (lower middle), #1,247 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.