Beauty and personal care · County · Indiana
Hair salons in White County, IN
How White County, IN compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,015 of 2,339 scored counties
#52 of 86 scored counties in Indiana
- Listings
- 21
- 5 chain locations (24%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.5M
- On personal care products and services · $922 a household
- Spending per listing
- $450K
- 5% above the U.S.
- Listings per 10k households
- 20.5
- 12% below the U.S.
- Population, 2025
- 25,164
- +2.0% since 2020
See the hair salons around any address in White County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 21 hair salons in White County. Chain locations make up 24% of them, against 14% across the U.S. That comes to 20.5 for every 10,000 households, 12% below the U.S. rate of 23.4.
Household spending on personal care products and services in White County comes to about $9.5M a year: $922 per household, 8% below the U.S. average. That is about $450K of household spending for each salon on map listings, 5% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in White County was 5 in 2023. That is one for every 2,051 households, against one for every 1,535 across the U.S. Official counts also show 57 one-person businesses without payroll.
Population estimates put the population change in White County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). For hair salons, White County has a Groundwork market score of 53 (upper middle): #1,015 of 2,339 scored counties and #52 of 86 scored counties in Indiana.
How White County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | White County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 21.1 | 23.4 |
| Spending per listing | $450K | $460K | $430K |
| Households per official establishment | 2,051 | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +6.0% |
| Population growth, 2020–2025 | +2.0% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $922 | $971 | $1,005 |
| Median household income | $67,303 | $71,957 | $80,734 |
| Groundwork market score | 53 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $178K
- One-person businesses, 2023
- 57Businesses with no payroll
- Map listings, September 2026
- 215 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in White County
- Population, 2025 estimate
- 25,164+2.0% since 2020
- Households
- 10,254
- Median age
- 42.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 505 sq. mi.
- People per square mile
- 49
- Median household income
- $67,303+23.3% vs. 2015–2019, before inflation
- Average household income
- $83,596
- Median home value
- $175,900
- Jobs located here
- 8,813
- Daytime population
- 21,324Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for hair salons, numbered among those based in Indiana, with White County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, IN | 86 | 45 | 15.9 | $641K | +4.4% | #35 of 2,339 |
| 2LaGrange County, IN | 81 | 13 | 10.1 | $1M | +1.9% | #64 of 2,339 |
| 3Brown County, IN | 81 | 7 | 10.3 | $966K | +1.9% | #65 of 2,339 |
| 4Clark County, IN | 81 | 80 | 15.6 | $621K | +7.5% | #70 of 2,339 |
| 5Boone County, IN | 78 | 57 | 19.8 | $622K | +13.5% | #105 of 2,339 |
| 6DeKalb County, IN | 77 | 27 | 15.8 | $602K | +2.9% | #123 of 2,339 |
| 7Warrick County, IN | 77 | 47 | 18.7 | $582K | +4.4% | #124 of 2,339 |
| 8Parke County, IN | 76 | 7 | 11.4 | $795K | +3.0% | #130 of 2,339 |
| 9Spencer County, IN | 74 | 10 | 12.4 | $767K | +1.2% | #169 of 2,339 |
| 10Hancock County, IN | 74 | 73 | 21.8 | $510K | +13.5% | #192 of 2,339 |
| 52White County, IN | 53 | 21 | 20.5 | $450K | +2.0% | #1,015 of 2,339 |
Other business types in White County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons53
- Barbershops
- Nail salons
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in White County, IN?
White County has 21 hair salons on map listings as of September 2026. 5 of them (24%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 57 one-person businesses have no payroll, by official counts.
How much do households in White County, IN spend on personal care products and services?
About $9.5M a year, or $922 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 21 hair salons on map listings, it comes to $450K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 10,254 households in White County and national spending patterns by income.
How does White County, IN compare with the U.S. for hair salons?
White County has 20.5 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $450K, 5% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, White County would have about 22, against 21 on map listings. There is one business with payroll in the industry for every 2,051 households, against one for every 1,535 across the U.S.
How fast is White County, IN growing?
Population estimates put White County at 25,164 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 10,254 households. The median household income in White County is $67,303 a year, 17% below the U.S. median of $80,734. That rose 23.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County scores 53 for hair salons (upper middle), #1,015 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in White County
Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.