Beauty and personal care · County · Indiana
Hair salons in DeKalb County, IN
The hair salons in DeKalb County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #123 of 2,339 scored counties
#6 of 86 scored counties in Indiana
- Listings
- 27
- 10 chain locations (37%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $16.3M
- On personal care products and services · $951 a household
- Spending per listing
- $602K
- 40% above the U.S.
- Listings per 10k households
- 15.8
- 32% below the U.S.
- Population, 2025
- 44,535
- +2.9% since 2020
See the hair salons around any address in DeKalb County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in DeKalb County is 77 (high), #123 of 2,339 scored counties and #6 of 86 scored counties in Indiana. That puts it in the top 10% of counties for hair salons.
Map listings as of September 2026 show 27 hair salons in DeKalb County. Chain locations make up 37% of them, against 14% across the U.S. That is 15.8 per 10,000 households, 32% below the U.S. rate of 23.4.
Households in DeKalb County spend about $16.3M a year on personal care products and services, or $951 per household, 5% below the U.S. average. That works out to $602K per salon, 40% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in DeKalb County classed as beauty salons. That is one for every 4,274 households, against one for every 1,535 across the U.S. Population estimates show DeKalb County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How DeKalb County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.8 | 21.1 | 23.4 |
| Spending per listing | $602K | $460K | $430K |
| Households per official establishment | 4,274 | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +6.0% |
| Population growth, 2020–2025 | +2.9% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $951 | $971 | $1,005 |
| Median household income | $74,331 | $71,957 | $80,734 |
| Groundwork market score | 77 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 22
- Annual payroll, 2023
- $735K
- One-person businesses, 2023
- 82Businesses with no payroll
- Map listings, September 2026
- 2710 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 44,535+2.9% since 2020
- Households
- 17,096
- Median age
- 39.9
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 363 sq. mi.
- People per square mile
- 121
- Median household income
- $74,331+31.7% vs. 2015–2019, before inflation
- Average household income
- $88,977
- Median home value
- $194,100
- Jobs located here
- 21,740
- Daytime population
- 43,616Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for hair salons, numbered among those based in Indiana, with DeKalb County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, IN | 86 | 45 | 15.9 | $641K | +4.4% | #35 of 2,339 |
| 2LaGrange County, IN | 81 | 13 | 10.1 | $1M | +1.9% | #64 of 2,339 |
| 3Brown County, IN | 81 | 7 | 10.3 | $966K | +1.9% | #65 of 2,339 |
| 4Clark County, IN | 81 | 80 | 15.6 | $621K | +7.5% | #70 of 2,339 |
| 5Boone County, IN | 78 | 57 | 19.8 | $622K | +13.5% | #105 of 2,339 |
| 6DeKalb County, IN | 77 | 27 | 15.8 | $602K | +2.9% | #123 of 2,339 |
| 7Warrick County, IN | 77 | 47 | 18.7 | $582K | +4.4% | #124 of 2,339 |
| 8Parke County, IN | 76 | 7 | 11.4 | $795K | +3.0% | #130 of 2,339 |
| 9Spencer County, IN | 74 | 10 | 12.4 | $767K | +1.2% | #169 of 2,339 |
| 10Hancock County, IN | 74 | 73 | 21.8 | $510K | +13.5% | #192 of 2,339 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons77
- Barbershops73
- Nail salons70
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in DeKalb County, IN?
There are 27 hair salons on map listings in DeKalb County as of September 2026. 10 of them (37%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 82 one-person businesses have no payroll, by official counts.
How much do households in DeKalb County, IN spend on personal care products and services?
About $16.3M a year, or $951 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 27 hair salons on map listings, it comes to $602K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 17,096 households in DeKalb County and national spending patterns by income.
How does DeKalb County, IN compare with the U.S. for hair salons?
DeKalb County has 15.8 hair salons per 10,000 households, 32% below the U.S. rate of 23.4. Spending per salon is $602K, 40% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, DeKalb County would have about 38, against 27 on map listings. There is one business with payroll in the industry for every 4,274 households, against one for every 1,535 across the U.S.
How fast is DeKalb County, IN growing?
Population estimates put DeKalb County at 44,535 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 17,096 households. The median household income in DeKalb County is $74,331 a year, 8% below the U.S. median of $80,734. That rose 31.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 77 for hair salons (high), #123 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.