Beauty and personal care · County · Indiana
Hair salons in Newton County, IN
Competitor counts, household spending and official business counts for hair salons in Newton County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #343 of 2,339 scored counties
#21 of 86 scored counties in Indiana
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.2M
- On personal care products and services · $906 a household
- Spending per listing
- $741K
- 72% above the U.S.
- Listings per 10k households
- 12.2
- 48% below the U.S.
- Population, 2025
- 14,188
- +2.9% since 2020
See the hair salons around any address in Newton County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Newton County comes to about $5.2M a year: $906 per household, 10% below the U.S. average. That is about $741K of household spending for each salon on map listings, 72% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 7 hair salons on map listings in Newton County as of September 2026. None of them are chain locations, against 14% across the U.S. Per 10,000 households, that is 12.2, 48% below the U.S. rate of 23.4.
Official counts show 3 businesses with payroll classed as beauty salons in Newton County in 2023. That is one for every 1,909 households, against one for every 1,535 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Newton County grew 2.9%, in step with the U.S. (+3.1%). Newton County scores 68 (upper middle) on the Groundwork market score for hair salons, ranking #343 of 2,339 scored counties and #21 of 86 scored counties in Indiana. That puts it in the top quarter of counties.
How Newton County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newton County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 21.1 | 23.4 |
| Spending per listing | $741K | $460K | $430K |
| Households per official establishment | 1,909 | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +6.0% |
| Population growth, 2020–2025 | +2.9% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $906 | $971 | $1,005 |
| Median household income | $75,481 | $71,957 | $80,734 |
| Groundwork market score | 68 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 3
- Annual payroll, 2023
- $53K
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newton County
- Population, 2025 estimate
- 14,188+2.9% since 2020
- Households
- 5,726
- Median age
- 44.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 402 sq. mi.
- People per square mile
- 35
- Median household income
- $75,481+36.4% vs. 2015–2019, before inflation
- Average household income
- $80,819
- Median home value
- $171,500
- Jobs located here
- 3,456
- Daytime population
- 11,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for hair salons, numbered among those based in Indiana, with Newton County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, IN | 86 | 45 | 15.9 | $641K | +4.4% | #35 of 2,339 |
| 2LaGrange County, IN | 81 | 13 | 10.1 | $1M | +1.9% | #64 of 2,339 |
| 3Brown County, IN | 81 | 7 | 10.3 | $966K | +1.9% | #65 of 2,339 |
| 4Clark County, IN | 81 | 80 | 15.6 | $621K | +7.5% | #70 of 2,339 |
| 5Boone County, IN | 78 | 57 | 19.8 | $622K | +13.5% | #105 of 2,339 |
| 6DeKalb County, IN | 77 | 27 | 15.8 | $602K | +2.9% | #123 of 2,339 |
| 7Warrick County, IN | 77 | 47 | 18.7 | $582K | +4.4% | #124 of 2,339 |
| 8Parke County, IN | 76 | 7 | 11.4 | $795K | +3.0% | #130 of 2,339 |
| 9Spencer County, IN | 74 | 10 | 12.4 | $767K | +1.2% | #169 of 2,339 |
| 10Hancock County, IN | 74 | 73 | 21.8 | $510K | +13.5% | #192 of 2,339 |
| 21Newton County, IN | 68 | 7 | 12.2 | $741K | +2.9% | #343 of 2,339 |
Other business types in Newton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Newton County, IN?
As of September 2026, map listings count 7 hair salons in Newton County. None of them are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 20 one-person businesses without payroll.
How much do households in Newton County, IN spend on personal care products and services?
About $5.2M a year, or $906 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 hair salons on map listings, it comes to $741K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 5,726 households in Newton County and national spending patterns by income.
How does Newton County, IN compare with the U.S. for hair salons?
Newton County has 12.2 hair salons per 10,000 households, 48% below the U.S. rate of 23.4. Spending per salon is $741K, 72% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Newton County would have about 12, against 7 on map listings. There is one business with payroll in the industry for every 1,909 households, against one for every 1,535 across the U.S.
How fast is Newton County, IN growing?
Population estimates put Newton County at 14,188 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 5,726 households. Median household income in Newton County is $75,481, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County scores 68 for hair salons (upper middle), #343 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Newton County
Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.