Beauty and personal care · County · Indiana
Hair salons in Rush County, IN
Competitor counts, household spending and official business counts for hair salons in Rush County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,058 of 2,339 scored counties
#55 of 86 scored counties in Indiana
- Listings
- 12
- 3 chain locations (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6M
- On personal care products and services · $888 a household
- Spending per listing
- $499K
- 16% above the U.S.
- Listings per 10k households
- 17.8
- 24% below the U.S.
- Population, 2025
- 16,767
- 0.0% since 2020
See the hair salons around any address in Rush County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rush County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Rush County comes to about $6M a year: $888 per household, 12% below the U.S. average. Spread across 12 hair salons, that is $499K per salon, 16% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Rush County has 12 hair salons on map listings as of September 2026. 3 of them (25%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 17.8, 24% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Rush County, since they leave out counts under 3. Official counts list 45 one-person businesses without payroll.
Between 2020 and 2025, the population of Rush County held about level, against +3.1% for the U.S. For hair salons, Rush County has a Groundwork market score of 52 (upper middle): #1,058 of 2,339 scored counties and #55 of 86 scored counties in Indiana.
How Rush County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rush County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.8 | 21.1 | 23.4 |
| Spending per listing | $499K | $460K | $430K |
| Households per official establishment | n/a | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +6.0% |
| Population growth, 2020–2025 | 0.0% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $888 | $971 | $1,005 |
| Median household income | $66,473 | $71,957 | $80,734 |
| Groundwork market score | 52 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 45Businesses with no payroll
- Map listings, September 2026
- 123 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Rush County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rush County
- Population, 2025 estimate
- 16,7670.0% since 2020
- Households
- 6,746
- Median age
- 42.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 408 sq. mi.
- People per square mile
- 41
- Median household income
- $66,473+22.3% vs. 2015–2019, before inflation
- Average household income
- $76,804
- Median home value
- $166,800
- Jobs located here
- 4,803
- Daytime population
- 13,679Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rush County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rush County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for hair salons, numbered among those based in Indiana, with Rush County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, IN | 86 | 45 | 15.9 | $641K | +4.4% | #35 of 2,339 |
| 2LaGrange County, IN | 81 | 13 | 10.1 | $1M | +1.9% | #64 of 2,339 |
| 3Brown County, IN | 81 | 7 | 10.3 | $966K | +1.9% | #65 of 2,339 |
| 4Clark County, IN | 81 | 80 | 15.6 | $621K | +7.5% | #70 of 2,339 |
| 5Boone County, IN | 78 | 57 | 19.8 | $622K | +13.5% | #105 of 2,339 |
| 6DeKalb County, IN | 77 | 27 | 15.8 | $602K | +2.9% | #123 of 2,339 |
| 7Warrick County, IN | 77 | 47 | 18.7 | $582K | +4.4% | #124 of 2,339 |
| 8Parke County, IN | 76 | 7 | 11.4 | $795K | +3.0% | #130 of 2,339 |
| 9Spencer County, IN | 74 | 10 | 12.4 | $767K | +1.2% | #169 of 2,339 |
| 10Hancock County, IN | 74 | 73 | 21.8 | $510K | +13.5% | #192 of 2,339 |
| 55Rush County, IN | 52 | 12 | 17.8 | $499K | 0.0% | #1,058 of 2,339 |
Other business types in Rush County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rush County, IN?
Map listings as of September 2026 show 12 hair salons in Rush County. 3 of them (25%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Rush County: counts under 3 are left out. Official counts also show 45 one-person businesses without payroll.
How much do households in Rush County, IN spend on personal care products and services?
About $6M a year, or $888 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $499K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 6,746 households in Rush County and national spending patterns by income.
How does Rush County, IN compare with the U.S. for hair salons?
Rush County has 17.8 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $499K, 16% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rush County would have about 14, against 12 on map listings.
How fast is Rush County, IN growing?
Population estimates put Rush County at 16,767 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 6,746 households. Median household income in Rush County is $66,473, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rush County scores 52 for hair salons (upper middle), #1,058 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rush County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rush County
Screening a site or an acquisition in Rush County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rush County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.