Beauty and personal care · Metro area · Indiana
Hair salons in the Terre Haute, IN metro area
How the Terre Haute, IN metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #284 of 387 scored metro areas
#12 of 12 scored metro areas based in Indiana
- Listings
- 150
- 38 chain locations (25%)
- Official establishments
- 24
- Businesses with payroll, 2023
- Household spending a year
- $58.1M
- On personal care products and services · $862 a household
- Spending per listing
- $387K
- 10% below the U.S.
- Listings per 10k households
- 22.3
- 5% below the U.S.
- Population, 2025
- 169,241
- +0.3% since 2020
See the hair salons around any address in the Terre Haute metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Terre Haute metro area comes to about $58.1M a year: $862 per household, 14% below the U.S. average. Spread across 150 hair salons, that is $387K per salon, 10% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Terre Haute metro area has 150 hair salons on map listings as of September 2026. Of those, 38 are chain locations, or 25%, against 14% across the U.S. That comes to 22.3 for every 10,000 households, 5% below the U.S. rate of 23.4.
Official counts show 24 businesses with payroll classed as beauty salons in the Terre Haute metro area in 2023. That is one for every 2,807 households, against one for every 1,535 across the U.S. Official counts also show 357 one-person businesses without payroll.
Population estimates show the Terre Haute metro area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Terre Haute metro area scores 41 (lower middle) on the Groundwork market score for hair salons, ranking #284 of 387 scored metro areas and #12 of 12 scored metro areas based in Indiana.
How the Terre Haute metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Terre Haute metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.3 | 21.1 | 23.4 |
| Spending per listing | $387K | $460K | $430K |
| Households per official establishment | 2,807 | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +6.0% |
| Population growth, 2020–2025 | +0.3% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $862 | $971 | $1,005 |
| Median household income | $56,594 | $71,957 | $80,734 |
| Groundwork market score | 41 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24
- Employees, 2023
- 73
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 357Businesses with no payroll
- Map listings, September 2026
- 15038 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Terre Haute metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Terre Haute metro area
- Population, 2025 estimate
- 169,241+0.3% since 2020
- Households
- 67,374
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,465 sq. mi.
- People per square mile
- 115
- Median household income
- $56,594
- Average household income
- $78,125
- Median home value
- $143,500
- Jobs located here
- 62,390
- Daytime population
- 165,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Terre Haute metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for hair salons, numbered among those based in Indiana (a market based in another state is listed without a number), with the Terre Haute metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, IN | 77 | 72 | 21.6 | $471K | +4.3% | #10 of 387 |
| 2Bloomington, IN | 67 | 115 | 16.9 | $549K | +2.0% | #48 of 387 |
| Cincinnati, OH-KY-IN | 62 | 1,919 | 21.2 | $483K | +2.7% | #80 of 387 |
| 3Indianapolis-Carmel-Greenwood, IN | 60 | 1,989 | 23.6 | $441K | +5.4% | #104 of 387 |
| 4Fort Wayne, IN | 59 | 355 | 19.5 | $493K | +3.9% | #111 of 387 |
| 5Michigan City-La Porte, IN | 58 | 74 | 17.0 | $559K | −0.9% | #116 of 387 |
| 6Lafayette-West Lafayette, IN | 58 | 166 | 18.3 | $498K | +2.1% | #117 of 387 |
| 7Elkhart-Goshen, IN | 50 | 146 | 20.2 | $468K | +0.9% | #179 of 387 |
| 8Kokomo, IN | 50 | 70 | 19.7 | $459K | +0.4% | #180 of 387 |
| 9Muncie, IN | 50 | 92 | 19.9 | $426K | +1.2% | #183 of 387 |
| 12Terre Haute, IN | 41 | 150 | 22.3 | $387K | +0.3% | #284 of 387 |
Other business types in the Terre Haute metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons41
- Barbershops58
- Nail salons48
- Spas and skin care19
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Terre Haute, IN metro area?
Map listings as of September 2026 show 150 hair salons in the Terre Haute metro area. 38 of them (25%) are chain locations. The listings count hair and beauty salons. Official counts show 24 businesses with payroll classed as beauty salons in 2023. Another 357 one-person businesses have no payroll, by official counts.
How much do households in the Terre Haute, IN metro area spend on personal care products and services?
About $58.1M a year, or $862 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 150 hair salons on map listings, it comes to $387K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 67,374 households in the Terre Haute metro area and national spending patterns by income.
How does the Terre Haute, IN metro area compare with the U.S. for hair salons?
The Terre Haute metro area has 22.3 hair salons per 10,000 households, 5% below the U.S. rate of 23.4. Spending per salon is $387K, 10% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Terre Haute metro area would have about 135, against 150 on map listings. There is one business with payroll in the industry for every 2,807 households, against one for every 1,535 across the U.S.
How fast is the Terre Haute, IN metro area growing?
Population estimates put the Terre Haute metro area at 169,241 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 67,374 households. Median household income in the Terre Haute metro area is $56,594, 30% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Terre Haute metro area scores 41 for hair salons (lower middle), #284 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Terre Haute metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Terre Haute metro area
Screening a site or an acquisition in the Terre Haute metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Terre Haute metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.