Groundwork

Beauty and personal care · Small-town market · Indiana

Hair salons in the Greensburg, IN area

How the Greensburg, IN area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #29 of 538 scored small-town markets
#4 of 25 scored small-town markets based in Indiana

Listings
19
2 chain locations (11%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$10.3M
On personal care products and services · $966 a household
Spending per listing
$544K
27% above the U.S.
Listings per 10k households
17.7
24% below the U.S.
Population, 2025
26,576
+0.4% since 2020

See the hair salons around any address in the Greensburg area

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For hair salons, the Greensburg area has a Groundwork market score of 75 (high): #29 of 538 scored small-town markets and #4 of 25 scored small-town markets based in Indiana. That puts it in the top 10% of small-town markets for hair salons.

Household spending on personal care products and services in the Greensburg area comes to about $10.3M a year: $966 per household, 4% below the U.S. average. That is about $544K of household spending for each salon on map listings, 27% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

The Greensburg area has 19 hair salons on map listings as of September 2026. 2 of them (11%) are chain locations, against 14% across the U.S. That comes to 17.7 for every 10,000 households, 24% below the U.S. rate of 23.4.

Official counts don’t publish a figure for beauty salons in the Greensburg area, since they leave out counts under 3. Population estimates put the population change in the Greensburg area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%).

How the Greensburg area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Greensburg, IN area compared with Indiana and the U.S.
MeasureGreensburg areaIndianaU.S.
Listings per 10k households17.721.123.4
Spending per listing$544K$460K$430K
Households per official establishmentn/a1,8891,535
Official establishment growth, 2019–2023n/a+6.1%+6.0%
Population growth, 2020–2025+0.4%+2.7%+3.1%
Spending per household on personal care products and services$966$971$1,005
Median household income$69,783$71,957$80,734
Groundwork market score7551

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
72Businesses with no payroll
Map listings, September 2026
192 chain locations
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in the Greensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Greensburg area

Population, 2025 estimate
26,576+0.4% since 2020
Households
10,712
Median age
40.8
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
373 sq. mi.
People per square mile
71
Median household income
$69,783+20.4% vs. 2015–2019, before inflation
Average household income
$92,207
Median home value
$199,100
Jobs located here
14,170
Daytime population
27,416Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for hair salons, numbered among those based in Indiana, with the Greensburg area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Auburn, IN842715.8$602K+2.9%#4 of 538
2Seymour, IN813217.6$534K+1.9%#9 of 538
3Kendallville, IN752714.9$634K+1.0%#27 of 538
4Greensburg, IN751917.7$544K+0.4%#29 of 538
5Jasper, IN733620.5$486K+0.9%#40 of 538
6Frankfort, IN682419.2$476K+0.4%#72 of 538
7Greencastle, IN683021.2$454K+3.2%#74 of 538
8Bedford, IN653518.3$496K+1.2%#93 of 538
9Richmond, IN634918.2$471K−0.5%#121 of 538
10Marion, IN615018.7$445K0.0%#145 of 538

Other business types in the Greensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in the Greensburg, IN area?

Map listings as of September 2026 show 19 hair salons in the Greensburg area. 2 of them (11%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in the Greensburg area: counts under 3 are left out. Official counts list 72 one-person businesses without payroll.

How much do households in the Greensburg, IN area spend on personal care products and services?

About $10.3M a year, or $966 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 19 hair salons on map listings, it comes to $544K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 10,712 households in the Greensburg area and national spending patterns by income.

How does the Greensburg, IN area compare with the U.S. for hair salons?

The Greensburg area has 17.7 hair salons per 10,000 households, 24% below the U.S. rate of 23.4. Spending per salon is $544K, 27% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Greensburg area would have about 24, against 19 on map listings.

How fast is the Greensburg, IN area growing?

Population estimates put the Greensburg area at 26,576 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 10,712 households. Median household income in the Greensburg area is $69,783, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greensburg area scores 75 for hair salons (high), #29 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greensburg area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in the Greensburg area

Screening a site or an acquisition in the Greensburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.