Beauty and personal care · Small-town market · Indiana
Hair salons in the Decatur, IN area
The hair salons in the Decatur, IN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #356 of 538 scored small-town markets
#22 of 25 scored small-town markets based in Indiana
- Listings
- 29
- 8 chain locations (28%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $11.4M
- On personal care products and services · $918 a household
- Spending per listing
- $393K
- 9% below the U.S.
- Listings per 10k households
- 23.4
- In line with the U.S.
- Population, 2025
- 36,650
- +2.2% since 2020
See the hair salons around any address in the Decatur area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $918 per household (9% below the U.S. average), households in the Decatur area spend about $11.4M a year on personal care products and services. That is about $393K of household spending for each salon on map listings, 9% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 29 hair salons on map listings in the Decatur area as of September 2026. Chain locations make up 28% of them, against 14% across the U.S. Per 10,000 households, that is 23.4, in line with the U.S. rate of 23.4.
In 2023, official counts showed 11 businesses with payroll in the Decatur area classed as beauty salons. That is one for every 1,127 households, against one for every 1,535 across the U.S. Official counts list 90 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $197K have gone to businesses classed as beauty salons in the Decatur area.
Between 2020 and 2025, the population of the Decatur area grew 2.2%, slower than the U.S. (+3.1%). For hair salons, the Decatur area has a Groundwork market score of 42 (lower middle): #356 of 538 scored small-town markets and #22 of 25 scored small-town markets based in Indiana.
How the Decatur area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Decatur area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 21.1 | 23.4 |
| Spending per listing | $393K | $460K | $430K |
| Households per official establishment | 1,127 | 1,889 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +6.1% | +6.0% |
| Population growth, 2020–2025 | +2.2% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $918 | $971 | $1,005 |
| Median household income | $65,289 | $71,957 | $80,734 |
| Groundwork market score | 42 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 20
- Annual payroll, 2023
- $416K
- One-person businesses, 2023
- 90Businesses with no payroll
- Map listings, September 2026
- 298 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $197K
SBA-backed loans to businesses classed as beauty salons in the Decatur area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Decatur area
- Population, 2025 estimate
- 36,650+2.2% since 2020
- Households
- 12,401
- Median age
- 35.0
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 339 sq. mi.
- People per square mile
- 107
- Median household income
- $65,289+24.4% vs. 2015–2019, before inflation
- Average household income
- $82,576
- Median home value
- $178,400
- Jobs located here
- 13,315
- Daytime population
- 33,956Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Decatur area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for hair salons, numbered among those based in Indiana, with the Decatur area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn, IN | 84 | 27 | 15.8 | $602K | +2.9% | #4 of 538 |
| 2Seymour, IN | 81 | 32 | 17.6 | $534K | +1.9% | #9 of 538 |
| 3Kendallville, IN | 75 | 27 | 14.9 | $634K | +1.0% | #27 of 538 |
| 4Greensburg, IN | 75 | 19 | 17.7 | $544K | +0.4% | #29 of 538 |
| 5Jasper, IN | 73 | 36 | 20.5 | $486K | +0.9% | #40 of 538 |
| 6Frankfort, IN | 68 | 24 | 19.2 | $476K | +0.4% | #72 of 538 |
| 7Greencastle, IN | 68 | 30 | 21.2 | $454K | +3.2% | #74 of 538 |
| 8Bedford, IN | 65 | 35 | 18.3 | $496K | +1.2% | #93 of 538 |
| 9Richmond, IN | 63 | 49 | 18.2 | $471K | −0.5% | #121 of 538 |
| 10Marion, IN | 61 | 50 | 18.7 | $445K | 0.0% | #145 of 538 |
| 22Decatur, IN | 42 | 29 | 23.4 | $393K | +2.2% | #356 of 538 |
Other business types in the Decatur area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons42
- Barbershops
- Nail salons58
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Decatur, IN area?
As of September 2026, map listings count 29 hair salons in the Decatur area. 8 of them (28%) are chain locations. The listings count hair and beauty salons. Official counts show 11 businesses with payroll classed as beauty salons in 2023. Official counts also show 90 one-person businesses without payroll.
How much do households in the Decatur, IN area spend on personal care products and services?
About $11.4M a year, or $918 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 29 hair salons on map listings, it comes to $393K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 12,401 households in the Decatur area and national spending patterns by income.
How does the Decatur, IN area compare with the U.S. for hair salons?
The Decatur area has 23.4 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $393K, 9% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Decatur area would have about 27, against 29 on map listings. There is one business with payroll in the industry for every 1,127 households, against one for every 1,535 across the U.S.
How fast is the Decatur, IN area growing?
Population estimates put the Decatur area at 36,650 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 12,401 households. Median household income in the Decatur area is $65,289, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur area scores 42 for hair salons (lower middle), #356 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Decatur area
Screening a site or an acquisition in the Decatur area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.