Fitness and classes · County · Virginia
Gyms and studios in Winchester city, VA
The gyms and studios in Winchester city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #2,024 of 2,088 scored counties
#90 of 95 scored counties in Virginia
- Listings
- 46
- 11 chain locations (24%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $7.5M
- On memberships, classes and admissions · $656 a household
- Spending per listing
- $164K
- 75% below the U.S.
- Listings per 10k households
- 40.0
- 2.7 times the U.S.
- Population, 2025
- 28,272
- +1.0% since 2020
See the gyms and studios around any address in Winchester city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Winchester city has a Groundwork market score of 15 (low): #2,024 of 2,088 scored counties and #90 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 46 gyms and studios in Winchester city. 11 of them (24%) are chain locations, against 20% across the U.S. That is 40.0 per 10,000 households, 2.7 times the U.S. rate of 14.9.
Households in Winchester city spend about $7.5M a year on memberships, classes and admissions, or $656 per household, 33% below the U.S. average. Spread across 46 gyms and studios, that is $164K per location, 75% below the U.S. figure of $662K.
Official counts show 13 businesses with payroll classed as fitness centers and recreation instruction in Winchester city in 2023. That is one for every 884 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $700K has gone to businesses classed as fitness centers and recreation instruction in Winchester city. Between 2020 and 2025, the population of Winchester city grew 1.0%, slower than the U.S. (+3.1%).
How Winchester city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 40.0 | 14.2 | 14.9 |
| Spending per listing | $164K | $674K | $662K |
| Households per official establishment | 884 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +1.0% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $656 | $960 | $983 |
| Median household income | $63,974 | $93,170 | $80,734 |
| Groundwork market score | 15 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 13
- Employees, 2023
- 222
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4611 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $700K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Winchester city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winchester city
- Population, 2025 estimate
- 28,272+1.0% since 2020
- Households
- 11,492
- Median age
- 39.1
- Homes lived in by their owners
- 44%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 3,035
- Median household income
- $63,974+8.8% vs. 2015–2019, before inflation
- Average household income
- $86,976
- Median home value
- $343,000
- Jobs located here
- 27,462
- Daytime population
- 42,088Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winchester city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Winchester city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 90Winchester city, VA | 15 | 46 | 40.0 | $164K | +1.0% | #2,024 of 2,088 |
Other business types in Winchester city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes15
- Gyms15
- Yoga, Pilates and fitness studios11
- Martial arts and dance studios13
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Winchester city, VA?
Winchester city has 46 gyms and studios on map listings as of September 2026. 11 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 13 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Winchester city, VA spend on memberships, classes and admissions?
About $7.5M a year, or $656 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 46 gyms and studios on map listings, it comes to $164K per location. It is estimated from the incomes of the 11,492 households in Winchester city and national spending patterns by income.
How does Winchester city, VA compare with the U.S. for gyms and studios?
Winchester city has 40.0 gyms and studios per 10,000 households, 2.7 times the U.S. rate of 14.9. Spending per location is $164K, 75% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Winchester city would have about 11, against 46 on map listings. There is one business with payroll in the industry for every 884 households, against one for every 1,641 across the U.S.
How fast is Winchester city, VA growing?
Population estimates put Winchester city at 28,272 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 11,492 households. Median household income in Winchester city is $63,974, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 8.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winchester city scores 15 for gyms and studios (low), #2,024 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winchester city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Winchester city
Screening a site or an acquisition in Winchester city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winchester city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.