Fitness and classes · Metro area · Virginia
Gyms and studios in the Lynchburg, VA metro area
How the Lynchburg, VA metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #300 of 387 scored metro areas
#6 of 9 scored metro areas based in Virginia
- Listings
- 120
- 23 chain locations (19%)
- Official establishments
- 52
- Businesses with payroll, 2023
- Household spending a year
- $67M
- On memberships, classes and admissions · $648 a household
- Spending per listing
- $558K
- 16% below the U.S.
- Listings per 10k households
- 11.6
- 22% below the U.S.
- Population, 2025
- 269,169
- +2.9% since 2020
See the gyms and studios around any address in the Lynchburg metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lynchburg metro area scores 38 (lower middle) on the Groundwork market score for gyms and studios, ranking #300 of 387 scored metro areas and #6 of 9 scored metro areas based in Virginia. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 120 gyms and studios in the Lynchburg metro area. Of those, 23 are chain locations, or 19%, against 20% across the U.S. That comes to 11.6 for every 10,000 households, 22% below the U.S. rate of 14.9.
Households in the Lynchburg metro area spend about $67M a year on memberships, classes and admissions, or $648 per household, 34% below the U.S. average. That works out to $558K per location, 16% below the U.S. figure of $662K.
In 2023, official counts showed 52 businesses with payroll in the Lynchburg metro area classed as fitness centers and recreation instruction. That is one for every 1,988 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $3.7M have gone to businesses classed as fitness centers and recreation instruction in the Lynchburg metro area. Between 2020 and 2025, the population of the Lynchburg metro area grew 2.9%, in step with the U.S. (+3.1%).
How the Lynchburg metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lynchburg metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 14.2 | 14.9 |
| Spending per listing | $558K | $674K | $662K |
| Households per official establishment | 1,988 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +2.9% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $648 | $960 | $983 |
| Median household income | $68,996 | $93,170 | $80,734 |
| Groundwork market score | 38 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52
- Employees, 2023
- 645
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12023 chain locations
- Listings at the U.S. rate for this spending
- 101The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Lynchburg metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lynchburg metro area
- Population, 2025 estimate
- 269,169+2.9% since 2020
- Households
- 103,401
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 2,121 sq. mi.
- People per square mile
- 124
- Median household income
- $68,996+28.3% vs. 2015–2019, before inflation
- Average household income
- $88,223
- Median home value
- $239,700
- Jobs located here
- 98,871
- Daytime population
- 253,827Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lynchburg metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for gyms and studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lynchburg metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 63 | 3,733 | 15.7 | $796K | +3.3% | #76 of 387 |
| 1Staunton-Stuarts Draft, VA | 55 | 44 | 8.4 | $784K | +3.2% | #131 of 387 |
| 2Richmond, VA | 55 | 697 | 13.1 | $669K | +5.5% | #134 of 387 |
| 3Winchester, VA-WV | 53 | 78 | 14.0 | $588K | +6.5% | #156 of 387 |
| 4Harrisonburg, VA | 46 | 63 | 12.6 | $564K | +3.5% | #234 of 387 |
| Kingsport-Bristol, TN-VA | 45 | 134 | 10.2 | $568K | +2.3% | #248 of 387 |
| 5Virginia Beach-Chesapeake-Norfolk, VA-NC | 40 | 975 | 13.8 | $587K | +0.9% | #286 of 387 |
| 6Lynchburg, VA | 38 | 120 | 11.6 | $558K | +2.9% | #300 of 387 |
| 7Charlottesville, VA | 38 | 156 | 17.2 | $550K | +3.1% | #301 of 387 |
| 8Blacksburg-Christiansburg-Radford, VA | 32 | 91 | 12.9 | $529K | −0.1% | #345 of 387 |
Other business types in the Lynchburg metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes38
- Gyms32
- Yoga, Pilates and fitness studios42
- Martial arts and dance studios47
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Lynchburg, VA metro area?
The Lynchburg metro area has 120 gyms and studios on map listings as of September 2026. 23 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 52 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Lynchburg, VA metro area spend on memberships, classes and admissions?
About $67M a year, or $648 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 120 gyms and studios on map listings, it comes to $558K per location. It is estimated from the incomes of the 103,401 households in the Lynchburg metro area and national spending patterns by income.
How does the Lynchburg, VA metro area compare with the U.S. for gyms and studios?
The Lynchburg metro area has 11.6 gyms and studios per 10,000 households, 22% below the U.S. rate of 14.9. Spending per location is $558K, 16% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Lynchburg metro area would have about 101, against 120 on map listings. There is one business with payroll in the industry for every 1,988 households, against one for every 1,641 across the U.S.
How fast is the Lynchburg, VA metro area growing?
Population estimates put the Lynchburg metro area at 269,169 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 103,401 households. Median household income in the Lynchburg metro area is $68,996, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lynchburg metro area scores 38 for gyms and studios (lower middle), #300 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lynchburg metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Lynchburg metro area
Screening a site or an acquisition in the Lynchburg metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lynchburg metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.